Sittard, December 17th 2014: Scala has announced it will be presenting its new platform aimed at the retail market during ISE 2015. The platform, Scala EXP, will act as the bridge between the online and instore channels and allows store owners to create, manage and deliver engaging experiences. With Scala EXP, stores—and devices within—engage and respond to customers similarly to the store’s current online experiences.

Scala EXP makes it easy to connect your physical and virtual worlds.
Scala EXP offers a myriad of ways for customers to Connect with a store’s brand, Engage them
meaningfully via audio and visuals, both on-screen and physically. Then, Scala EXP Analyzes those
interactions and data allowing the store owner to Optimize the content.

Scala EXP gives store owners the ability to create and deploy experiences leveraging and coordinating all
available contextual assets and customer data, including but not limited to:
• Product data & pricing
• Competitive Pricing information
• Product Recommendations
• In-store digital signage
• Consumer mobile apps
• Employee facing tablets and devices
• In-store and GPS location awareness
• Customer usage data / analytics
• CRM Data

At ISE 2015 Scala will be showcasing several usages of the EXP platform within a retail and QSR
environment. Visit the Scala booth, 8-F195, to Connect and Engage with Scala EXP.
About Scala

Scala has a passion for creating intelligent digital signage solutions that move products, consumers and
employees. Driving more than 500,000 screens worldwide, Scala solutions increase sales, improve brand
loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near
Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90
countries.