Scala, Inc. announces Mike Gopal as Area Sales Consultant for the Middle East and Turkey. Reporting to Damon Crowhurst, VP, EMEA, Mr Gopal started in January, 2015. He will be responsible for building on and further expanding Scala´s leading Digital Signage position in this expanding market.

With deep experience in the AV sector through his years at AMX, and more recently working with ESCO Singapore, Mike joins Scala from WOW Vision where he served as the Regional Sales Manager – GCC & Africa.

“I am very pleased that I was able to convince Mike to join us, and lead our growth in this strategic market,” said Damon Crowhurst, VP EMEA. “His extensive local knowledge, complemented by his in-depth knowledge of all things AV and digital signage will ensure our local customers are able to have the highest quality of service and sales support. Scala has a great reputation in this market with a fantastic existing client base thanks to the efforts of AIMS over the past ten years, and implementing a local presence should enable us to build on this early success.

Mike understands the challenges our clients and Partners face in their communications strategy, and the key role that Digital Signage has to play within that. His passion for digital communications combined with his entrepreneurial personality make him the perfect match for Scala.”

In his new role at Scala he will be working closely with our existing partner channel, whilst seeking to establish new partnerships with those providing credible services in this sector.

Mike is one of a number of new hires in the Scala EMEA organization for 2015 and can be contacted on mike.gopal@scala.com.

Sean Wilms has also joined Scala and is based out of the Sittard office. He is responsible for sales across a number of Eastern European markets, including Poland, Hungary, Israel and Slovenia.  Joining the services team is Daniel Ceker, who is based out of Finland, and David Neys joined Scala to lead the Netherlands based services team.

“After a very successful 2014 that saw over 20% year on year growth, we have further strengthened our team to ensure the high level of service that we are able to offer our customers and partners is maintained, whilst ensuring that the skill set we bring to retail is optimized for the nature of the engagement, particularly with regards to analytics and ROI,” said Damon Crowhurst.

About Scala

Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.