MALVERN, PA, USA – Scala, provider of digital signage experiences, announces Joseph Souren is joining the Europe, Middle East and Africa (EMEA) region as Vice President & General Manager – EMEA. In this capacity, Souren will oversee all business operations, as well as drive the direction of Scala in the EMEA region. With more than 20 years of software innovation and business build experience, Souren will support Scala’s growth plan.

Scala’s CEO, Tom Nix, is confident in Souren’s ability to continue the growing success of the EMEA region. “With his extended experience in the technology industry, Joseph brings a solid success record in sales and business operations, in support of high growth. Joseph is joining us at an important time in EMEA, as we’re seeing increased opportunities across varied markets – particularly in retail, quick-service restaurants (QSRs) and digital communication channels. We’re entering a burgeoning era of connectivity and customer experience and, to align with the market, Scala is gearing up to a major upcoming release of Scala Enterprise Solutions,” commented Nix.

Souren comes from a strong management background with NASDAQ 100 companies, lending to his extensive knowledge of the marketplace. He acted in various senior management roles for CA Technologies, SanDisk, Intel Security (McAfee), and as a sales professional for T-Systems (DEBIS IT Services) and CSS solutions. Immediately prior to joining Scala, Joseph was (interim) President at Bright Plaza, Inc.

“Scala’s passion for innovative solutions, keeping ahead of technology trends and creating ‘best user experiences’ is what excites me about this opportunity. I’ve enjoyed success in being a part of forward-thinking technology-based companies, and I look forward to contributing to the team at Scala.” Souren will be based out of Scala’s EMEA headquarters office in the Netherlands.

Souren holds a Master degree in Business Administration as well as degrees in Commercial Economics and Marketing Management from the Royal Dutch Military School and speaks five languages.