The Digital Place Based Advertising Association (DPAA) announced today that Reflect has joined the organization. The Dallas-based company is a full-service provider of place-based digital solutions to help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience.
“Reflect’s digital signage solutions and interactive applications have proven themselves to be extremely effective tools for enhancing customer experiences for leading brands like Best Buy, Verizon Wireless, and Buffalo Wild Wings,” said Barry Frey, President & CEO of DPAA. “We look forward to Reflect’s active involvement in our DPAA community.”
Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales.
Lee Summers, CEO, Reflect, said, “We greatly respect and admire the work the DPAA has done to advance the digital out-of-home industry and galvanize companies in the sector to work toward common goals. We are excited to have a seat at the table and to be able to participate in future initiatives.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.