Reflect and BrightSign Bring Ad-Trafficking Solution to Growing Digital Signage Market

AdLogic from Reflect Systems is a new ad-trafficking platform that allows for campaign management with an ad scheduling and delivery — and it now runs on BrightSign media players.

Using AdLogic, clients can set objectives based on target metrics such as frequency of plays and audience impressions for a particular advertisement. The algorithmic engine at the center of AdLogic balances ad playback to ensure clients achieve particular goals. AdLogic ad deployments on BrightSign media players mean content managers no longer have to worry about a given advertisement’s delivery. Content is displayed automatically based on a store’s location, time of day or even the types of visitors a location generally gets.

With this combination of technologies, digital signage networks can now deliver advertising based on impressions, frequency, and intended audiences. Packaged with an easy-to-interpret, easy-to-use report with verified playback data, AdLogic running on BrightSign media players is an extremely powerful platform.

Reflect Systems is here and BrightSign is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..