Reality – What a Concept

It’s hot here in Orlando. Both outside, (where the humidity is curling my hair) and inside the Orange County Convention Center, where the largest InfoComm show ever is less than 24 hours from opening. The rAVe booth is set, and the crew is checking out our equipment, preparing to bring you all the latest product demonstrations and interviews with all the movers and shakers of the industry.

This year’s show is a special one for me, for a number of reasons:

First, because it is my 30th year attending this show. Terry Friesenborg and I drove 20 hours straight to see my first show back in 1987, when the show was called Commtex and the association had been recently renamed from NAVA (the National Audio Visual Association) to ICIA (the International Communications Industries Association). Let’s just say it was a MUCH smaller show in 1987, and yet it was every bit as exciting as the current behemoth of a show that will be opening tomorrow.

Second, this year’s show will be the first where a significant number of exhibits will be based around VR (Virtual Reality) and AR (Augmented Reality). As many of you know, I have been a long-time proponent of virtual technologies in our industry, and have been producing educational VR environments since before it was practical. rAVe helped organize a great bunch of people from University of North Carolina to exhibit VR here, along with a number of manufacturers, and I am really looking forward to seeing what they have to show us.

Meanwhile, back to LR (Literal Reality):

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This week should be the busiest Infocomm ever, and the rAVe crew is ramped up to bring you all of it. Gary Kayye and I will be doing a live wrap-up on Facebook each day, so tune in and see. And we will have podcasts and video coming at you.

Stay tuned, for Infocomm ’17!

JRR

Joel Rollins

About Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at joelrollins@mac.com.