Social Sharing Hits Parity with Google Search

Social Sharing Hits Parity with Google Search

A recent online study shows consumers find “social sharing” equivalent to Google search in helpfulness when looking for a product to buy. It does seem logical that word of mouth from friends will hold more sway in the purchase decision vs. advertising. But with 800 million subscribers strong, Facebook represents the formidable “change” power of the social revolution, and a new on-line tour de force directly confronting the Google Search/Ad model of Internet revenue hegemony.