Selling AV: Episode 40 — Fire Yourself

Selling AV: Episode 40 — Fire Yourself

Not every customer is for you, (although they may think that they are). Find out when it may be time to fire yourself to avoid a bad fit. Podcast: Play in new …

Selling AV Episode 39: Be Specific

Selling AV Episode 39: Be Specific

In the AV world, referrals are like gold.  This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one. …

Selling AV Episode 35:  Be Present

Selling AV Episode 35: Be Present

As sales people it’s typically hard for us to deliver bad news or say “I don’t know”.  However when uncomfortable situations arise, …

Selling AV Episode 34: Malissa Dillman

Selling AV Episode 34: Malissa Dillman

Products only succeed when companies have great people behind them.  In this episode of Selling AV I give you a lead on an amazing industry veteran looking …

Selling AV Episode 33: Get Commitment

Selling AV Episode 33: Get Commitment

The goal of Selling AV, getting commitment from our potential clients. Listen to this podcast for tips on selling AV! Podcast: Play in new window | …

Selling AV Episode 32:  Invest in Change

Selling AV Episode 32: Invest in Change

Are you looking into a new path for revenue for your AV business or looking at potential new verticals?  Give yourself the best platform to succeed by …

Selling AV Episode 31: Talk to Marketing

Selling AV Episode 31: Talk to Marketing

As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems.  This week …

Selling AV Episode 24:  Two Things

Selling AV Episode 24: Two Things

This week I focus on two things that can make a better AV salesperson.  The tips come from a media mogul I met while doing residential AV systems in …

Selling AV Episode 21: Dress the Part

Selling AV Episode 21: Dress the Part

Gone are the days where sales people wear a suit and tie to every meeting. So given the differences between regions and the businesses we call upon, how do we …

Selling AV Episode 18: Get Excited

Selling AV Episode 18: Get Excited

It’s easy to let the complexity and unique nature of the systems we are working on determine the level of our excitement. How do you stay enthusiastic …

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