Selling AV: Episode 40 — Fire Yourself

Selling AV: Episode 40 — Fire Yourself

Not every customer is for you, (although they may think that they are). Find out when it may be time to fire yourself to avoid a bad fit. Podcast: Play in new …

Selling AV Episode 39: Be Specific

Selling AV Episode 39: Be Specific

In the AV world, referrals are like gold.  This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one. …

Selling AV Episode 35:  Be Present

Selling AV Episode 35: Be Present

As sales people it’s typically hard for us to deliver bad news or say “I don’t know”.  However when uncomfortable situations arise, …

Selling AV Episode 34: Malissa Dillman

Selling AV Episode 34: Malissa Dillman

Products only succeed when companies have great people behind them.  In this episode of Selling AV I give you a lead on an amazing industry veteran looking …

Selling AV Episode 33: Get Commitment

Selling AV Episode 33: Get Commitment

The goal of Selling AV, getting commitment from our potential clients. Listen to this podcast for tips on selling AV! Podcast: Play in new window | …

Selling AV Episode 32:  Invest in Change

Selling AV Episode 32: Invest in Change

Are you looking into a new path for revenue for your AV business or looking at potential new verticals?  Give yourself the best platform to succeed by …

Selling AV Episode 31: Talk to Marketing

Selling AV Episode 31: Talk to Marketing

As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems.  This week …

Selling AV Episode 24:  Two Things

Selling AV Episode 24: Two Things

This week I focus on two things that can make a better AV salesperson.  The tips come from a media mogul I met while doing residential AV systems in …

Selling AV Episode 21: Dress the Part

Selling AV Episode 21: Dress the Part

Gone are the days where sales people wear a suit and tie to every meeting. So given the differences between regions and the businesses we call upon, how do we …

Selling AV Episode 18: Get Excited

Selling AV Episode 18: Get Excited

It’s easy to let the complexity and unique nature of the systems we are working on determine the level of our excitement. How do you stay enthusiastic …

Selling AV Episode 14: Other Trades

Selling AV Episode 14: Other Trades

Do you want to trade referrals for AV work? Then you need to get out there and network with other trades. Tune into this week’s Selling AV to find out …

Page 1 of 212