The AV Experience

The AV Experience

“Experience” has been the big word in the industry as of late, even beyond the big change in our trade organization’s name to “Avixa” …

InfoComm: A Wild Kingdom

InfoComm: A Wild Kingdom

When I was a kid, “family television” meant television to be watched by the family, and not television about families rehearsing for their court …

InfoComm Comes (or Goes) Home

InfoComm Comes (or Goes) Home

AVIXA is going out of its way to say that its new Integrated Life @ InfoComm isn’t competitive to the industry’s defacto HomeAV show, CEDIA. But, I call …

The Value of Time

The Value of Time

As a part of keeping up with global business trends and events, I subscribe to several on-line feeds from industry and economic publications. These feeds …

Barco’s Overture Dilemma

Barco’s Overture Dilemma

  Update: Just two days following the publication of this blog, Barco announced exactly what I suggested — they’ve integrated Overture into …

Prepping for the Busy Season

Prepping for the Busy Season

Every winter into late spring, I anxiously await for the arrival of summer — and not just because I live in a cold, snow-filled environment for seven …

When Every Shot Is a Selfie

When Every Shot Is a Selfie

In politics and economics, a Potemkin village is any construction built solely to deceive others into thinking that something is better than it really is. The …

The Failure of AV Marketing

The Failure of AV Marketing

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, …

The DSE 2018 Awards Are Announced

The DSE 2018 Awards Are Announced

You can’t enter a product in them. You can’t ask us to nominate you. And, you can’t get an award by advertising or sponsoring us or paying for it. And, …

PASS: An Alliance You Need to Know About

PASS: An Alliance You Need to Know About

Last month for rAVe Ed, I wrote an article about school safety. I was inspired by the Parkland students, who suffered a horrible tragedy and decided to do …

Focusing on Vision

Focusing on Vision

In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a …

On Delightful User Experiences

On Delightful User Experiences

Some categorize the quality of a user experience as a hierarchy, like this one: An accessible user interface does its job. You can access and interact with the …

Lost in Virtual Space

Lost in Virtual Space

Last month, we talked about AVaaS, (Audio Visual as a Service) and how it relates to the future of the rental and staging segment of our industry. My basic …

Asking the Right Questions

Asking the Right Questions

I’m an extrovert. Most people assume this means I love to talk all the time, I’m energized by social situations, I like to solve problems by discussing …

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