Pexip today announced that the next version of its Infinity platform will include new Pexip Fusion technology. Pexip Fusion claims to simplify the user experience for Microsoft Skype for Business or Lync users when they join meetings that include standards-based SIP or H.323 videoconferencing users, providing unmatched and fully native user experiences for meetings that span traditional technology silos.

Pexip Fusion is activated automatically in video-based meetings with participants using a mix of Skype for Business and legacy videoconferencing. Specifically, Skype for Business users will find familiar layouts, participant listings, and meeting controls. They can, for instance, drag and drop standards-based videoconferencing users into meetings as they would with other Skype users. While in a Skype meeting, participants can also drag and drop Pexip Virtual Meeting Room (VMR) contacts into the meeting to merge complete meetings seamlessly based on different technologies. Likewise, videoconferencing users will benefit from their familiar layouts and environments. Skype users then appear as if they were standard videoconferencing participants. During any meeting, Pexip’s unique content sharing capabilities enable anyone to share presentations, documents and other content with meeting participants.

Pexip says Fusion goes beyond encompassing legacy videoconferencing and Skype for Business and Lync technologies. It also provides participants using mobile devices or Web-browser-based video with the same experience. When using Pexip Infinity as a gateway or as the primary meeting platform, Fusion applies technology elements that define and control how standards-based videoconferencing and other video-enabled clients — such as WebRTC or Pexip’s own Infinity Connect clients — work when they connect with Skype meetings.

Pexip Fusion is part of the company’s new HyperNative experience concept, which claims extensive native experiences across any platform or technology, with native apps, clients and experiences for each. Their goal is to simplify users’ participation in virtual collaborative meetings and conferences.

All the details are here.