Panasonic will launch a a new line of high definition LED LCDs for hospitality and digital signage, the LRU60 Series. Available in 32”, 39”, 42”, 50” and 65”, Panasonic’s new LED line will be aimed at the hospitality, digital signage and meeting room markets. Panasonic designed the Energy Star-rated LRU60 Series with functions that reduce power consumption, including a built-in ambient light sensor feature, C.A.T.S. (Contrast Automatic Tracking System), which automatically adjusts the television’s screen brightness and contrast to suit the lighting of the room. Panasonic says that feature not only optimizes picture performance, but it also helps to keep power consumption low – which should, theoretically, lengthen brightness display life.

The LRU60 Series incorporates a new thin glossy-finish bezel that gives the guest the appearance of more screen without taking up more counter space. The 65” model is designed with an ultrathin bezel and is ideal for lobbies, lounges and luxury suites – as they are integrated with built-in invisible speakers.

Each LRU60 TV features a built-in Pro:Idiom digital tuner for Pay-Per-View and Free-to-Guest programming support, and an integrated LodgeNet b-LAN terminal adaptor, eliminating the need for additional external boxes and decreasing the number of cable connections. With its USB slot cloning feature, television settings can be copied onto a USB and easily installed into other TV units, shortening the installation time. This is ideal for setting up channel line-ups, customized ‘welcome’ screen images, hotel guides and more. Additionally, with Centralized FTG channel management, hotel management staff can distribute channel information remotely from the head-end to the guest room televisions.

The 32” TH-32LRU60, 39” TH-39LRU60, 42” TH-42LRU60 and 50” TH-42LRU60 are available now and list for $535, $730, $855 and $1,080, respectively. The 65” TH-65LRU60 will be available in July at a suggested list price of $3,850.

Here are all the specs.