DPAA announced today that Toronto-based MaxTV Media has joined the association. MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company’s high-tech, innovative and intuitive platform allows intelligent delivery of relevant video ad messages to a hard-to-reach audience of condominium residents.
Erik Kehat, CEO, MaxTV Media, said, “As we grow our ad business it made great sense to join DPAA so we can avail ourselves of their member benefit tools and participate in the fast growth of DOOH advertising. We look forward to working with Barry and his team, and to applying insights gained to our business.”
Barry Frey, DPAA president and CEO, said, “MaxTV has created a terrific network of impactful digital screens that reach upscale audiences with relevant content– a strong proposition for brands. We welcome them to our member community.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign and more.