McGill University views itself as a leader in the standardization of audio visual equipment to enhance the learning process. Previously, McGill had used a traditional open-bid procurement model for each project. However, as is often the case, they faced ongoing problems in delays and cost fluctuations. 
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Complements its national ad campaign, featuring puns and amusing slogans touting the candy bar in Snickers font. The new Inwindow Outdoor component, covering a vacant storefront at Seventh Avenue and 50th Street, includes a 42-inch 3D-enabled projection of various catchphrases from the Snickers campaign. The digital out-of-home display was created in cooperation with Destination Media Group, Alioscopy USA and Helios.
Inwindow Outdoor displays incorporate other unusual technologies to grab the attention of passersby.
One example is a motion-detection system that invites users to control visual aspects of the displays by simple hand gestures. New and improved 3D technology has captured the imaginations of consumers, exhibitors and advertisers. A far cry from rudimentary 3D in the 1950s and 1960s, the new wave of 3D technology does not require special glasses or any other accessories for the consumer.
Another Inwindow Outdoor campaign, for Laika Entertainment's digitally animated movie "Coraline," emphasized the movie's spooky feel with large storefront displays in 14 locations in seven major U.S. cities, combining 3D, motion-sensing and other interactive technologies.
For example, ghost-like characters appeared to emerge from the screens and reach out to people. Passersby could also have digital images of their faces captured by the display and transformed into the weird beings of an alternative universe discovered by the movie's eponymous main character.
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Savings Found in File-based, Automated Workflow
Premier systems integration firm Advanced Broadcast Solutions (ABS) recently completed an extensive project for Cowles California Media Group to centralize master control for six stations at a single facility, implement a file-based workflow, and maximize automation for greater cost efficiency.
ABS designed and built the new centralized master control infrastructure around the existing operations, and seamlessly switched the stations over to it without jeopardizing their on-air signals. The project was completed within an aggressive timeframe of just 15 weeks, from mid-October 2008 through January 2009.
“Based upon a feasibility study by ABS, we determined that the cost of building and staffing standalone master control rooms at each station would not be possible,” said Paul Dughi, president of Cowles California Media Group. “However, by centralizing and automating control of all six stations in Salinas, we greatly reduced our capital and operating costs, advanced our on-air look with widescreen SDTV and HDTV, and eliminated the inefficiencies and technical errors that hurt the bottom line.”
Since the six Cowles stations are split between Salinas and Santa Maria, Calif., which are separated by hundreds of miles, ABS built the centralized master control infrastructure on a bi-directional, 45-Megabit DS3 circuit with an Omneon ProCast server that enables the Salinas “hub” to blast programming, commercials, and other content to another ProCast server at the “satellite” facility in Santa Maria. Designed for disaster recovery, the Santa Maria facility can assume control of the Salinas master control room should a disaster or power failure ever shut down the Salinas facility.
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The first digital cinema installation for the Main Street Theatres exhibitor features the Barco DP-2000 digital projector and Dolby® 3D cinema.
LCD Leader Provided Major University Campus with Effective and Easy to Use Solution to Reach Today?s Busy Students
David McLees, Technology Administrator at Purdue University Calumet, said, ?We needed an effective solution that would command the attention of the students and staff. Westinghouse?s neonSource software provided the flexibility to display video messages and broadcast content while inserting custom communication ads on slim LCD screens. We needed to ensure that students were kept up-to-date on new university programs, courses and advisors names. neonSource, along with a large, eye-catching 42? LCD monitor, proved to be the ideal solution. Additionally, neonSource?s ease-of-use allow us to quickly and effortlessly create weekly updates to keep the information current, guaranteeing that students will constantly check back to see what new information has been displayed.?