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If you are interested in having Gary come to your meeting and deliver one of these presentations, please give him a call at 919-969-7501 or e-mail him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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Do you feel like you’re missing out on social media? Or do you think it’s just a passing fad? Everyone’s been talking about it lately, and we’re sure you’re wondering if there’s value in it for you, as a B2B enterprise, an A/V dealer. Well, there is! 
If you're not already interested in a Digital Signage (DS) network, you will be. The DS market is the key to the future of not only the ProAV market, but it's, literally, the future of a huge chunk of the Advertising market too! The advertising opportunities that exist with the explosion of DOOH (Digital Out of Home) market (meaning any advertising that's not traditional TV, radio or print ads) have even set up a system where many DS networks can be totally financed within a couple of years via well-designed and integrated ad-based DS system. That's right - it's not only possible to justify the budget for a DS network but you can design a system that not only profitable for your client, but will give you residual revenue every month for years as well. This seminar or keynote address is designed to help you understand Digital Signage, how it works, how to implement a system and how you can design it to leverage the Ad Networks, too! And, we'll explore everything you need to know about the future of Digital Signage and how to justify it to your campus or facility. It's a 1-hour look at where DS is now and where it's heading with the integration of Social Networking and personalized digital information displays. 
The economy sucks – so far. But, there’s PLENTY of hope and plenty of places you can still make tons of money. This is a brand new session that Gary created in March 2009 that specifically deals with the economy and where you can make money in this “new economy” (i.e the Obama stimulus and the massive 2009/2020 Federal Budget). There is PLENTY of money to be made by ProAV’ers – you just got to know where to get it. This 1-hour session will tell you... 
We have all heard the buzz words — convergence, integration, networking, digital. No matter which word you use, the reality is that we live in an IP-based world and an ever-changing workplace. Not only does the technology constantly change, but the skill sets required to work in this industry are always changing, too. In this new world, what do next-generation technologists need to know as they navigate the A/V and IT integrated environment? Ensuring that your staff is as advanced as the technology is more that just a stop along the information highway; it is a complete change in the navigation of your business. Detouring from the recommend route could have serious implications.
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Do you know if your customers are Early Adopter or Early Majority buyers? This is a BIG DEAL now as our industry has crossed a chasm into a new buyer and customer category - do you know how to serve this new audience? In the early days of the ProAV market, we all sold technology. Brighter this, louder that, smaller this, higher-performance that. Well, guess what? That's the OLD way to market, sell, design and install systems and technology. People don't want to buy technology—they want solutions. Sure, that's easy to say and you're probably even saying that yourself, but are you really doing it? Do you really know how to sell to this new client or are you always coming back to price (and reducing it)? This course will teach you how to apply the principals of Geoffrey Moore's Chasm Theory to every aspect of your business - from running it to selling gear to installing and servicing it. Simple as that. You will leave this course with real-world tools and ideas on how to grow, profitably and cater your business model to all buyer types. Each attendee will receive a free copy of Geoffrey Moore's Crossing the Chasm..jpeg)
This course takes you on a journey from where AV started to where it is today and focuses on the AV future of IT-enabled AV products. What will that mean to everyone now, what we can do with IT-enabled AV and where the money is. In addition, Kayye will also talk about five future trends that will affect every business model in AV – from the integrator to the manufacturer to the end-user.
In the beginning, it was “trunk-slammers, then came the “box-houses” and now it’s the “Internet”. Customers have more choices from where to purchase AV Gear than ever before – and box-to-box, there’s no way a systems integrator can truly compete on price. Margins are at the worse level they have ever been. Price erosion has hit every segment of the AV market and we can’t fight it—try, and you’ll run out of time and resources.
Selling true service contracts is a virtually untapped segment of our industry. As systems have gotten more complex the maintenance on them can be pretty extensive. Offering clients pre-paid service contracts gives them hassle free service and provides the integrator with recurring revenue raising the market value of their company. But, how do you do it? And, what’s the difference between a regular warranty, a service contract and a proactive service contract?
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