In Genius Move, CEDIA Acquires Technology & Business Summit


CEDIA announced today that it has purchased the popular Technology & Business Summit series of regional events for the home technology industry from Clarity AV International / Integrator Network. This was a brilliant move on CEDIA’s part as they needed an “event” of sorts where their members could network outside of the Expo itself — which was sold to Emerald Expositions in 2017.

“We are delighted to announce our investment in the Technology & Business Summit. As a long-standing supporter and participant, we have watched Tech Summit founder Mark Cichowski grow these outstanding events that bring the community together and provide training close to home. We are keen to build on these strong foundations, provide deeper support for the manufacturer representative community, increase the value of each event to CEDIA members, and meet non-members at a local level,” said Tabatha O’Connor, global president and CEO of CEDIA.

She continued, “We have no plans to make changes to these events, and we are lucky that Mark has accepted a role to continue to drive the success.”

Mark Cichowski, founder of Technology & Business Summit and owner of Clarity AV International, will remain as a consultant continuing to work with the manufacturer representatives, event sponsors, and participants, with strategic marketing and operational support provided by CEDIA.

Cichowski said, “The talented independent manufacturer reps are a major driving factor behind the Technology & Business Summit events and we are proud of how they have come together to build business. This collaborative mentality is what has led to a deeper relationship with CEDIA. We have a mutual ‘if it ain’t broke, don’t fix it’ mindset and the plan is to keep the Tech Summit format and overall structure intact. We will continue to offer cutting-edge education, products, and extras to give integrators compelling reasons to invest time to attend. We also recognize that the events and the industry are evolving, which requires additional resources to support the growth. With CEDIA’s investment, we can increase the value and scope of the events for all participants from manufactures to reps to integrators.”

See also  InfoComm 2018's Center Stage Speaker Lineup Is Published

Largely driven by the efforts of multiple independent manufacturer rep firms in each territory, the Technology & Business Summits provide a collaborative environment to support integrators with education and networking.

“The one-on-one time with reps, manufacturers, and other service providers in an intimate venue provides a unique experience. Multiple business and technical classes, which are free to attend, provide actionable takeaways that can be immediately implemented by the integrators,” said Cichowski.

David Humphries, CEDIA chairman said, “Adding the Technology & Business Summits to our portfolio of events provides another important milestone in CEDIA’s three-year strategic plan. We are working diligently to make CEDIA more accessible by providing more regional education. The fact that these events are established and so successful coupled with the notable support this provides to our manufacturer representative members make this investment a win-win all around.”

The Technology & Business Summit schedule for 2018:

  • May 1-3 – Ft. Lauderdale, FL
  • May 22 – Los Angeles, CA
  • May 24 – Irvine, CA
  • June 14 – Lansing, MI
  • October 2 – Long Island, NY
  • October 4 – Newark, New Jersey
  • October 30 – Atlanta, GA
  • November 15 – Phoenix, AZ

You can register or learn more about the Summits here and, of course, CEDIA is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..