Last week, I received a press release, but not your average, every-day press release, a DYNAMIC release. And, it came from a company that’s in the business of dynamic digital signage: Visix.

But, best of all, it’s the first time I’ve ever seen an AV manufacturer use social media to be, well, social.

So, what was it? Well, instead of it being a text-laden press release with all sorts of superlatives like best, greenest or most powerful and, our favorite claim made by manufacturers: market leading; it was a video of all their new stuff being launched at InfoComm. But, this wasn’t even your average, run-of-the-mill video – it was personalized to me, for me.

Thanks Sean! Thanks for not only taking the time to make me feel special – if even for only 4-minutes (and, even if you actually sent it to others with their own personal introduction – I still feel special to have been on your list). But, a special thanks for demonstrating HOW to do social media, socially.

Oh, and by the way, great new gear you’ll have at InfoComm. And, yes, we’ll shoot videos of it all and tweet about it next week – and, we’ll even write a blog about it; oh yea, we just did…

Check out Visix’s new InfoComm stuff – watch the video they sent me here.