Digital Signage Expo (DSE) announced today that it will host an all-new, full-day, nine-part Digital Out-of- Home Strategy Summit on Tuesday, March 27, at DSE 2018, to be presented by the Digital Signage Federation.

With a welcoming address by NEC Display’s Richard Ventura, 2018 Chairman of the DSF, the Digital Out-of- Home Strategy Summit will feature:

• Opening Keynote entitled, “The Importance of Measurement for DOOH,” to be presented by Kym Frank, president of Geopath, who will discuss the DOOH measurement ecosystem, including the strengths and weaknesses of available datasources and methodologies.
• Panel: The Future Trends that Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies, to be moderated by DSF Board member David Haynes, panelists will include Christie Rice, marketing manager of digital signage for Intel and Dina Townsend, vice president and retail practice leader of RMG Networks, Manolo Almagro, managing partner of Q Division and Stephen Freitas, chief marketing officer for Outdoor Advertising Association of America.
• Panel: What Defines a Smart City and How is Technology Being Deployed Throughout Them, to be moderated by Paul Fleuranges, director of corporate initiatives for the New York Transit Authority, panelists will include George Burciaga, managing director of global government development & innovation for CIVIQ Smartscapes, Jeff Frazier, chief strategy officer, Smart City Media and Romulus Stoian, senior manager, DOOH Marketing Solution Leader for Samsung SDS America.
• Panel: Blending of DOOH with Mobile and Its Impact on the Market, to be moderated by Chris Lydle, Global Lead, Digital Signage and Kisosk for Google, panelists will include Doug Pittman, founder and CEO for BoardActive, Ian Dallimore, director of digital innovation and sales strategy for Lamar Advertising, Chuck Billups, senior vice president of brand advertising and retail partnerships for PRN — a STRATACACHE company and Mikhail Damiani, CEO of Blue Bite.
• Lunch and Learn: Just Because We Can, Should We? How Safe is the Data and Our Privacy?, to be moderated by Laura Davis-Taylor, co-founder of the High Street Collective, panelists will include Kym Frank, president of Geopath, Jeffrey Martin, president and CEO of Right Media Solutions and Gerardo Garcia Stackpoole, founder and CEO of Wunder.
• Federation of Internet Alerts — Today, FIA uses Internet advertising to display official child abduction alerts and tornado warnings across devices throughout the United States to those in the alerting area. FIA can extend its online distribution of life-critical alerts to help authorities reach people in the alerting area through improved availability and use of Common Alerting Protocol (CAP) for imminent threat alerts all over the world. This will be presented by Jason Bier, president of Federation for Internet Alerts.
• Discussion on Trends Within the DOOH Community, to be moderated by Sheldon Silverman, CEO and founder of SmartBomb Media Group, the panel will include Susan Danaher, founder & CEO of the Danaher Group, Chris Ferranti, senior vice president, managing director, U.S. of Rapport Worldwide and Travis Macionsky, vice president and director OOH for Horizon Media.
• A 360 View of a DOOH Solution, to be moderated by Stephanie Gutnik, vice president of business development for Broadsign, the panel will include speakers from TINT, Esprit Digital, Quividi and the end user.
• Panel: Generating Revenue with Programmatic Buying, to be moderated by Philip M. Cohen, president and CEO of CMN Holdings, panelists will include Eric Lamb, director of publisher solutions for Vistar Media, Dan Levi, executive vice president and chief marketing officer for ClearChannel Outdoor, Stephanie Gutnik, vice president of business development for Broadsign and Ian Mirmelstein, senior vice president of digital innovation for Adspace Networks.
• Panel: Insights into Trends, Issues, Challenges and Opportunities Throughout the World — Moderated by Mark Boidman, managing director of media and technology investment banking for Peter J. Solomon Company, panelists to include Jose Avalos, IOTG vice president and global director of visual retail and digital signage for Intel Corporation Mark FLys, general secretary of FEPE International, Joe Copley, director of partnerships for Seedooh and Kevin Romano, executive vice president of Global Media for Christie Digital Systems.

DSE 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall at the Las Vegas Convention Center in Las Vegas. To register, go here.