DPAA announced today that it will hold its first-ever Canada Summit – Video Everywhere Canada on May 14 in Toronto.
The Summit will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies illustrating digital out-of-home’s impact on consumer behavior. In addition, DPAA will announce findings from its first survey of Canadian media planners.
The event is targeted to executives representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.
A preliminary list of speakers includes Stephanie Binette, chief marketing officer, L’Oreal Canada; Devon MacDonald, chief strategy officer, Mindshare Canada; Michael Oliver, national manager, brand communications, BMW Group Canada; and Ari Elkouby, VP, creative director, J.Walter Thompson Worldwide. Full details can be found here.
Barry Frey, DPAA president & CEO, will host Video Everywhere Canada. He said, “The Canadian DOOH market is a vibrant one, with innovation at its forefront. We are excited to put together an agenda of thought leadership and DOOH cases with actionable insights for this inaugural event.”