Digital Signage Expo 2016 Seminar to Present “Out-of-Home Advertising in the Connected City

January 5, 2016 - DS Digital Signage, rAVe [PUBS],

iot-0115 Digital Signage Expo (DSE) announced today that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for digital out-of-home and place-based network operators will include an hour-long session entitled, “Out-of-Home Advertising in the Connected City.”

Panelists in this session will discuss why out-of-home advertising will be an essential contributor to the growth of the connected city and how network operators can take advantage of the opportunities that technology offers behind the Internet of Things (loT) to help create connections with consumers.

The panel, comprised of Digital Signage professionals, will include:

David Etherington, Executive Vice President and Chief Strategy Officer, Titan
Michael Cooper, President, Rapport
Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America
Ian Dallimore, Director of Innovation and Digital Strategy, Lamar Advertising Company
Mikhail Damiani, CEO, Blue Bite

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following:

“Given that the total expected market of Internet connected devices currently stands at just .6 percent (per Intel), we will see many new applications emerge. The digital inputs that underpin digital signage are the foundation for new uses,” says Lyle Bunn, principal and strategy architect, The BUNN Company

“Iot is still in learning mode without a killer app. In 2017, rollout will begin to evolve into larger scale deployments, and in 2018 Iot will be a basic requirement in most products,” says Bob Killmeier, founder and president, Computer Controlled Designs

“The Iot is all about connectivity. And that plays directly into the value proposition inherent in digital signage. Signage puts a lot of devices in the field. Signage is also a rare industry in which the benefits of all those connected devices can readily be apparent through dynamic data on screens, a great starting point for network operators.”
Pat Hellberg, Principal, The Preset Group

To read more about why other DSE Advisory Board members feel this to be an important topic, go here.

Registration for “Out-of-Home Advertising in the Connected City” or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online here.