San Clemente, CA – November 3, 2017 – Dana Innovations, parent company of Sonance, iPort and TRUFIG​, has announced the appointment of Michael Bridwell as Director of Commercial Sales. In this role, Bridwell applies more than twenty years of sales and marketing experience towards extending the value that Dana Innovations currently delivers to customers and partners alike. Effective immediately, Bridwell is working with the Dana Innovations team to create a future-focused, sustainable commercial-specific foundation.

Having previously served as Vice President of Marketing and Home Entertainment for Digital Projection International, as well as Vice President of Sales and Marketing for Screen Innovations, Bridwell will now guide the overall commercial sales direction for Dana Innovations. This includes building strategic partnerships with key associations, manufacturing partners, system designers and integration firms across the commercial landscape. “It’s an honor to lead such a project,” commented Bridwell, “but make no mistake, the success of this endeavor will be built by many, not me alone.”

“We are beyond thrilled to add Michael to our team,“ said Jason Sloan, CSO at Dana Innovations. “His vast experience, personal investment into the channel and customers, combined with his drive to succeed make him a perfect fit as we grow our presence within the Commercial Audio community.”

Regarding the move to Dana Innovations, Michael Bridwell shared, “Over the years I’ve learned that I’m at my best when two particular scenarios align: passion for the challenge, and a team approach that authentically believes in the potential of an aligned group.  Dana Innovations has a tremendous amount of value to bring to the commercial marketplace, and there is a great deal of work ahead of us. That excites me.”

“Further,” Bridwell continued, “the Dana group consistently demonstrates a team philosophy, and I believe Dana’s integration and technology partners benefit generously from that core belief. I have found in Dana Innovations the critical components needed for me to excel, and I plan to bring the team, as well as all of our present and future partners, many years of benefit.”

Michael Bridwell can be reached at michaelb@danainnovations.com, or by calling Dana Innovations headquarters at (949)492-7777.

Sonance Professional Series is shipping and available to authorized dealers. More information can be found at www.sonance.com/professionalseries.