At CineEurope 2018, Cinionic and AMD will showcase the world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating a new social adventure in theaters and other location-based entertainment venues.

The multiplayer experience represents the first time that digital cinema lobby signage combines with multi-player augmented reality (AR) technology. Movie exhibitors can capitalize on this phenomenon by outfitting their cinema lobbies with “mini attractions” that engage patrons in thrilling entertainment before and after the feature presentation.

Location-based AR represents an exciting opportunity to offer moviegoers immersive and interactive experiences not possible elsewhere.

According to projections by Artillry, there were half-billion AR-compatible smartphones by the end of 2017, growing to 4.2 billion by 2020.

With Cinionic’s patent-pending solution for mixed reality venues that connect smartphones’ AR apps to Digital Signage Infrastructures, theater owners can provide a one-of-a-kind “inclusive” cinematic experience that family and friends can play together with no need for costly wearable hardware or accessories besides the moviegoers’ mobile phones or tablets.

An increasing number of Hollywood studios are embracing AR to provide moviegoers with new ways to engage with their blockbuster movie content as well as create new revenue streams. Cinionic, along with its technology partners including AMD, offers a turnkey solution that delivers inclusive, social AR entertainment purpose-built for cinema lobbies, out of existing AR games and Apps. Moviegoers and their family members can now participate in gaming experiences, select their preferred avatar and act together in an immersive mixed reality Cinematic world.

Cinionic’s Mixed Reality solution, powered by the AMD Ryzen Threadripper CPU and Radeon Pro WX 9100 discrete GPU card, is built on its Lobby Experience technology platform. This integrates discrete hardware, such as LCD displays and controllers, with its proprietary content management system featuring original studio content – a Cinionic-exclusive. The solutions focus on boosting engagement and dwell time in the lobby to drive consumer spend across the entire cinema footprint.