CEDIA Unveils New Three-Year Strategy

CEDIA today unveiled outputs from its new strategic plan that will prioritize the work of the association over the next three years. Developed jointly by the CEDIA staff and board, with input from members and guidance from esteemed strategy expert Dr. Rebecca Homkes, the plan aims for significant advances and leadership in three key areas: education; increasing professionalism though standards, guidelines and best practices; and deeper engagement and partnership with the design and build community.

“The strategy process provided an unparalleled opportunity to align the values, interests and input of all of CEDIA’s key stakeholders,” said David Humphries, CEDIA chairman. “We have been able to build consensus on what success should look like for CEDIA at the end of this strategy and how we as an organization will get there.”

Tabatha O’Connor, CEDIA global president and CEO, adds, “CEDIA is committed to members and their success, and this process created clarity around the priorities that provide the most meaningful benefit to them individually and to the industry as a whole.

“The overall health of the industry is dependent upon a well-trained and professional workforce, and CEDIA’s responsibility is to deliver education pathways to support that. CEDIA will seek to enhance the overall education experience through refining, curating and developing new, relevant and compelling courses. This will include an improved digital experience as well as expanded regional education offerings.”

For 2018, CEDIA has scheduled over 50 regional training events in 12 countries. CEDIA education offerings will be available across the U.S., Canada and Europe as well as India, Colombia, Australia and China.

The second area of focus is creating standards, developing best practices and defining guidelines to elevate professionalism and drive member and industry success.

O’Connor says, “The ever-evolving nature of technology makes it especially important to ensure the highest level of expertise, which leads to consistent, successful client outcomes. We will be deeply engaged with relevant standards bodies to create and influence the direction of industry standards. We know time is a limited resource, so we will distill down these technical documents to deliver the information in a way that is quick and easy to understand and can be immediately implemented.”

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CEDIA will also collaborate with manufacturers to facilitate adoption of the standards in new product development: The association will also seek to better understand product road maps and how CEDIA education can advance awareness, understanding, and implementation of these new technologies.

The third directive outlined in the strategy is to develop deeper engagement with the design/build community.

“Throughout this process we looked long and hard at how to move the needle for the industry and for CEDIA members: We determined that it was by building awareness and creating demand for CEDIA members’ services with architects, builders and designers,” said Humphries.

Efforts have been ramping up over the last two years, highlighted by the successful CEDIA Technology Solutions Pavilion at Design and Construction Week, which welcomes 80,000 architects, builders and designers at the annual trade show.

CEDIA also currently has a proven, successful initiative supporting this effort — the CEDIA Outreach Instructor program — that will get more emphasis and focus ongoing.

“Additionally, we plan to engage in an integrated marketing campaign, including hiring a media relations firm specialized in this area to ensure that architects, builders and designers know who we are, what we do, and why they need to work with their local CEDIA member,” he continued.

“We are incredibly energized about the future — for both our industry and our association. We look forward to sharing our progress and success with the members,” said O’Connor.

CEDIA is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..