BrightSign demonstrated new platform software that will make it easier than ever to harness the power of HTML5 content in digital signage applications. The new software is integral to BrightSign’s powerful HTML Rendering Engine resident on the company’s latest portfolio of digital signage media players.

Content authored in HTML5 opens up near-limitless possibilities for digital signage. It enables a rich viewing experience that builds on the interactivity popularized by today’s smartphones and tablets. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe and pinch. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touch-point between proprietor and customer.

HTML5 delivers extremely rich experiences for applications like the “endless aisle” in retail, powerful wayfinder solutions and real-time social media applications. Visit BrightSign at InfoComm in booth #5151 to experience wayfinder demos from Jibestream, and social media applications from Postano.

BrightSign plans a public release of the new software update later this summer. Existing customers with 4K, XD, XD2 and HD2 players in the field will be notified as soon as the update becomes available.

For more information about BrightSign’s portfolio of digital signage solutions, go here.

And, you can see a video interview with BrightSign talking about their new HTML5 strategy here.