Bowers & Wilkins announced three additions to its range of custom installation speakers. The new CCM Cinema 7 in-ceiling speaker and CWM Cinema 7 in-wall speaker get their high performance thanks to the application of Bowers & Wilkins core acoustic technologies. While the new CCM632 offers discreet musical fidelity, clever new fixings now make installation quicker and easier than ever before.

CCM Cinema 7 is designed for down-firing, in-ceiling left, centre and right speaker positions in a discreet home cinema system. It boasts two drivers: a 180mm bass/midrange Kevlar cone and a 25mm Nautilus swirl loaded aluminum dome tweeter.

Both drivers are angled to the mounting surface and can be directed towards listeners so they hear the correct balance of sound. That way, dialogue is crystal clear and special effects come across accurately, according to B&W.

CWM Cinema 7 in-wall speaker does the job of three home cinema speakers — front left, center and front right — but is discreet. It can be mounted beside, above or below the screen.

Both Cinema 7 speakers feature ultra-narrow bezels and magnetically attached metal grilles that can be customized. CCM Cinema 7 is supplied with a round grille but this can be replaced with square.

Cinema 7 speakers are installed in the ceiling or wall using Bowers & Wilkins QuickDogs fixings — spring clamps that rotate and clip into place, so you can fit the speaker frames securely, tool-free, with one hand.

The new CCM632 is designed for musical fidelity with the near-invisibility of an in-ceiling speaker. Its full-range 75mm driver claims to solve a common problem with custom install speakers: Small drivers don’t offer enough bass but two-way speakers with a tweeter positioned in front of a bass/midrange driver lead to sound discoloration.

CCM632 is supplied in stereo pairs and comes with both round and square grille/bezel assemblies that attach magnetically. Pricing starts at $250 and range up to $850. The company’s website is here.