Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]

From InfoComm’s AV Executive Conference 2015 page: Join your industry peers for the third annual InfoComm AV Executive Conference (AVEC). This year’s event centers on the themes of business renewal and the principles of the “experience economy.” Your AVEC experience starts with the opening reception and dinner, where you’ll meet your fellow industry executives and make […]

Although everyone in the AV market who is already on LinkedIn or Facebook knew it already, QSC finally made it official, this week, that it’s hired Cory Schaeffer as director of systems solutions for QSC Systems. Cory has been in the ProAV market for over twenty five years and was the co-founder of Listen Technologies […]

On Twitter today, as I was posting more information and pictures from InfoComm Connections, I saw this one from good friend and UAV expert Christina Engh who appeared on our techXchange episode 7 podcast: Sadly Watson predicts Legos and Barbies over drones for Christmas this year @droneanalyst @TheDroneDealer @Cbmoss https://t.co/g8TBn3hnQ7 — Christina Engh (@missenghwyoming) November 18, […]

By Megan Harvey Premier Mounts One way to maximize sales for a QSR or Fast Casual Restaurant is to use dynamic digital menu boards, but implementation can be overwhelming. How do you justify the cost to implement them? How can you maximize their effectiveness? Isn’t there someone who can find an ideal solution for your […]

Here is InfoComm Connections – The Experience (Part 1) if you haven’t had a chance to read it yet. Education sessions and workshops continued on Day 2: Chuck Espinoza CTS-D, CTS-I, CQT, PMP, ISF-C, Staff Instructor, InfoComm International moderator for the Project Management for Live Events workshop discusses how to utilize construction/fixed installation project management techniques in a live event […]

LUTRON is the defacto-standard lighting control company in the AV market. Think lighting control, you think LUTRON. LUTRON lost its leader of 54 years when Joel Spira passed away on April 8, 2015. I had the pleasure of consulting for LUTRON and not only meeting Joel, but also working with him (indirectly, I will admit). […]

This past week, many industry professionals and end users attended InfoComm Connections in New York’s Jacob Javits Center where certain industry manufacturers exhibited. Co-located with NAB CCW (now NAB Show New York), the statement put out by the industry organization was as follows:  We realize that not everyone has the time or budget to attend […]

By David Danto IMCCA This article originally ran in my my Network World column “Workspaces for Tomorrow” earlier in the year. Enterprise videoconferencing has been around in one form or another for decades. The space has been – and continues to be — owned by many diverse silos (facilities, AV, IT, UC) which is one […]

A great collaboration space allows the people to interact freely and share ideas openly as if they would whether they were using technology or not. The purpose of the technology is to SUPPORT the message and to ENHANCE communication. In my earlier blog about this subject I mentioned that part of the needs analysis should […]

This was my first time attending an InfoComm Connections show and I was facinated that InfoComm partnered with NAB, CCW and SATCON to provide an all-encompassing show to the attendees. As I walked the aisles, I quickly realized that any kind of AV technology was at my fingertips… digital signage, displays, projectors, collaboration, UC, automation, […]

  This is normally the time of year where I dust off my standard blog post about how to batten down your company’s hatches in preparation for the Christmas holidays. Instead, however, I find myself irresistibly drawn to talking about my choices of Holiday sustenance from all those years working in retail. In other words: […]

By Alan Vezina Jydo There has been some discussion on rAVePubs.com recently about AV programmers, in particular the lack of AV programmers. It started with the AV Power Up! episode Hey, Get With the Program!, then continued with Hope Roth’s follow up article Where Have All the AV Programmers Gone? In both the podcast and […]

InfoComm Connections is a two day event taking place this week in New York City Nov. 11th and 12th at the Jacob Javits Convention Center. InfoComm Connections is all about connecting AV professionals to some of the top companies in the industry. With this, technology managers and in-house AV pros are also offered two full days of […]

An awful lot of my blog posts are inspired by things breaking. There was my antique DVD player a couple of weeks ago.* And before that, over the years, various other pieces of equipment. Well, this week my thermostat croaked. It didn’t croak in the sense that “OMG! Winter is coming, the furnace won’t work […]

Well it’s been a couple weeks since my last piece on CTS, and I figured the cooling off period was just about over.  Needless, to say, my last piece created a lot of great conversation, as well as a couple of follow up blogs from industry consultant Leonard Suskin and even rAVe founder Gary Kayye. For […]

You’ve created your page and chosen your target audience. Now it’s time to set your budget. Before we begin, I want to give you a forewarning: I don’t have all the answers as to how much your particular advertisement is going to cost. It all depends. But, that being said, I do have the answers as […]

By TJ Adams Director of Installed Systems Products Management, QSC Let’s be honest — there are a million ways one could describe AV and IT integration. It’s true that in this day and age, we can now control just about every device via the network, make our phone calls via the network and route our […]

Months back, after I had fully developed my second show techXchange (AV Power Up being the other) – a show designed to be about technology, news and trends with a measure of opinion inserted as well – I began to come up with a concept for a new podcast show. The show would exist on the “Edge […]

With so many products available out there for collaboration and huddle spaces that could be considered “off the shelf” one would have to ask themselves why a consultant and/or design engineer needs to be in the mix at all.  In this blog I will discuss some of the considerations a design engineer and consultant take […]

Last week the Canadian business magazine entitled, appropriately, Canadian Business posted a brief blog on their website entitled “How Giving Freebies To Bloggers Can Backfire.” It’s a short read, and I don’t want to steal their thunder. However, for the too long/didn’t read crowd I’ll summarize: giving free products to bloggers doesn’t guarantee that they’re […]

Virtual Anatomy 101 Robert Hasel had an idea about how to change the teaching of human anatomy for medical, dental, and health science students which, instead of cutting into a real human corpse, involved wanting his students to get immersed via virtual and augmented reality. Hasel is associate dean for simulation, immersion, and digital learning […]

There’s been some chatter around here lately on the CTS certification. Mark Coxon used his skepticism on renewal rates as a vehicle to question the value of the certification. Gary Kayye told us what CTS means to him. This lead me to contemplate what I thought of the certification, about renewal, and about where we […]

Last summer, I discussed the tension between selecting “best in breed” components from a single manufacturer and locking oneself into a single ecosystem. As time passes, the industry is certainly moving in a direction in which a single ecosystem is not only increasingly possible, but increasingly desirable as well. We’ve all heard horror stories about […]

You’ve decided on an objective, or call to action, for your Facebook advertisement. Now it’s time to actually set up the advertisement. Who are you targeting? What are are you trying to reach? How long will the advertisement run? Oh, and the big question: how much will it cost? This blog post is going to […]

I want to start this off by making sure you all know I have a bias. I served on the InfoComm PETC (Professional Education & Training Committee for 12 years and as its chairman for four years. During that time, we developed the on-line CTS program, the CTS-I (CTS-Installation) certification as well as the CTS-D […]

We had the unique experience to be able to cover an AV story in our own backyard — here in Chapel Hill, NC. Last week, a new SILVERSPOT Cinema opened — only the second location in the USA. SILVERSPOT is a unique theater “chain” (we say that was they’re planning to open three more locations […]

AV Distributor SYMCO rolled into town today for its annual roadshow. Various other commitments kept me from the various days’ events — including an end-users’ roundtable featuring not only one of our clients from SMW, but also one with whom I’d worked personally. However, I did have the opportunity for a quick stop to chat […]

Every advertisement has a call to action, or objective so to speak. Facebook helps its user create the right advertisement by guiding them step-by-step through building an effective advertising campaign, including indicating what the objective, or call to action, is. Below is a screenshot of the different options for what type of advertising campaign in which […]

Something took place this past weekend which was tough to deal with, not just for me but for a team as well – and that is that a key member of our AV Power Up team has announced that he is leaving the show. Now while some may not feel that this is a big […]

It’s that time again. The oldest of my hard drives croaked. This failure is unlike the last time. Last time, when the internal drive of my previous laptop partially died, my laptop had the decency to warn me that the hard drive was about to fail. That courtesy allowed me to order its replacement online […]

Cloud Video Service Provider Takes Videoconferencing to the Next Level in China Videxio, a leading cloud video service provider, has reaffirmed its commitment to operations in China with the launch of an expanded Chinese service platform, simplified Chinese user interface and cooperation with Huawei to support a fully automated service for Huawei video systems. These enhancements make […]