Last month I asked if the AV Industry was getting soft.  I hope that it is… because it should be. In a time when technology is advancing at an alarming rate and becoming more and more advanced, it may seem counterintuitive to tell companies that they should hire less technically minded people, but that is […]

Engineers invent and innovate. Products are created. Marketing promotes the products. Sales try to, well, sell the products. That’s the way it’s been done in product development for ages including in the audiovisual industry (AVL). And that’s the past. The future is the merging of Product Development and Marketing. Whereas the linear path described above […]

Scott Brinker, editor at chiefmartec.com, better known as the Chief Marketing Technologist blogger, said in a recent post, “The funny and frustrating truth is that organizations change (far) more slowly than technology.” In fact, the speed of technology uptake (or change) is usually a fraction of the speed at which the technology is actually evolving. […]

One buzzword/acronym that gets thrown around a lot is CRM, short for customer relationship management. It can be a large, unwieldy concept and what CRM looks like for a business can be a lot like the parable of the five blind people, each trying to describe an elephant, by only touching one part of it. […]

December 24th, 2018 Orange County, CA Just in time for Christmas, AV innovator and inventor, Mark Coxon, AKA @AVPhenom, has introduced a disruptive new electronic gift-giving service. “I saw two trends converging in the marketplace”, says Phenom.  “First, young people are consuming a large amount of YouTube content and Twitch content. Secondly, there has been an […]

Well, here we are again. The holidays are upon us, so it is time to pour a glass of, well, whatever a sales rep sent me for the holidays and summon my internal psychic. Each year at this time I write a final column for the year, summing up what I think the year has […]

In years past, building a smart home has been expensive and complex, to say the least. Now however, with the rapid increase of technologies that allow devices to communicate and interact with others well, in the form of the silly/well known by you, acronym, IoT (Internet of Things), this cost has been drastically reduced and […]

I was fortunate enough to cross paths with the senior editor of a well-respected technology magazine while I was over in London last week.  It was a far-ranging discussion, but on the flight back, I continued to think about the question he’d put to me regarding software that enables collaboration when we are together and […]

2018 has been an interesting and eventful year in the AV and collaboration industries.  We’ve seen a number of mergers and acquisitions, rebranding of products, new players big and small entering the market and an avalanche of new products. So what does 2019 have in store for us? I don’t have a crystal ball, but […]

By Donald Guzauckas, Jr. Vice President, HB Live, Inc. I recently had the opportunity to enjoy a round of golf with some colleagues at a course that featured young caddies. Having been a caddie for several years when I was a teen, I immediately harkened back to my own experience. I was introduced to the […]

We’ve been covering, tracking and following the digital signage market for well over 10-years now. And, it’s gone from good, to great, to fantastic to incredible. In those 10+ years, there’s never been a negative sales year and, in most years, the digital signage market has enjoyed double-digit growth. It’s grown from a few giant […]

My readers will know that I tend to focus on topics related to collaboration, user-interaction, and generally building products that help us work together. You may be surprised to learn that a significant amount of my time is spent thinking about security. As devices become increasingly attached to our enterprise networks – those same devices must be […]

Throughout my entire career, I have been an advocate of using technology to help educate. When I was in college, training to be a teacher, I began thinking about this and then my first job out of college was helping teachers integrate and use tech in the classroom. That was a long time ago and […]

Digital assistants are all the rage these days and they seem to live in so many places like your car radio, watches, smart phones, tablet, computers and the very popular “smart speaker” category. The smart speaker category has grown rapidly and has seen adoption from major brand names in the audio and tech industries — […]

For those of you that aren’t on Twitter or don’t follow me there, I am pretty active on that platform as @avphenom.  Most of my tweets deal with AV in some capacity, whether I’m participating in an online chat session, playing an industry hashtag game, or sharing a blog, podcast, or perhaps general business intel that […]

Have you noticed the dramatic rise over the last two-plus years in corporate AV/IT client demand for collaborative technology, huddle spaces and similar functionality? It’s a hot buzz word in the upper echelons of corporate management and HR departments. The thought process for most companies goes something like this: Senior management decides that: “We need […]

Last month, we discussed the Oculus Connect Developers Convention, a meeting I had recently attended in virtual reality. This month, I thought we would address the effectiveness of meeting in virtual reality. First, let’s discuss the event itself, which was the annual conference for Oculus virtual reality developers. For those of you who have been […]

I’ve spoken about the things that keep an AV professional up at night — in part the growing rise of one-box, easily configurable solutions sharply reducing the need for highly skilled integration in simple spaces. That trend continues with both industry stalwarts like Crestron and smaller upstarts like Owl Labs selling single-device collaborative solutions. That’s […]

Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

One of the joys of the AV business is that as networked-capability increases the performance potential of integrated AV, it also increases the complexity, which means increasing the potential for service issues. “Keep it simple,” is a great mantra to live by, but it only goes so far. However, network-connectivity cuts both ways and while […]

It’s been a year since the massive fires my fellow Sonoma County, Californian’s and I had to experience. Many homes, businesses, state parks and lives were lost, to say the least. For us who made it through to the other side, we are reminded again of the tragedy that brought our community together in a […]

Over the past several years my job has evolved more and more into the IT world. This has given me an interesting opportunity to see how vendors act differently between the AV and IT areas. This hit home recently as I began to talk with value-added resellers that want to do business with my college. […]

The connected era we live in is pretty amazing. A huge proportion of my job can be done by phone, text, and email. But there’s still replacement for meeting customers in-person. Even video conferencing isn’t quite the same. If you’re a sales rep there are a lot of good reasons to travel your territory and […]

The most often ignored or forgotten problem in AV/IT systems can be summed up in this quote from Benjamin Franklin: “By failing to prepare you are preparing to fail.” Technically speaking, a failure is declared when the system does not meet its desired objectives. Therefore we can consider any system that cannot meet minimum performance […]

Barco announced today a restructuring plan to align the organization with changing market demands and growth opportunities while enhancing the company’s long-term profitability. This comprehensive plan addresses specific aspects of Barco’s organizational structure and effectiveness particularly in the areas of product management and commercial and service delivery processes. The plan also includes the re-investment of […]

If you have been paying any attention to the video conferencing world over the last several months, you have undoubtedly witnessed the incredible growth of the software-based Zoom video conferencing platform. We have been using Zoom for several years at my institution and we continue to be impressed with it. The new features however, are […]

  So it turns out that I can still be surprised. That I’m not as jaded and world weary as I thought. That I have not yet seen everything. Long story short, we switched our home internet and TV from Shaw to Telus Optik. That necessitated an installer to come over with a new modem […]

Some of the most impressive properties that I’ve helped design and create into smart controlled experiences for their occupants all included a healthy mix of controlled and zoned lighting, with audio and video as well, in order to shape some truly incredible experiences in the residential, commercial and industrial spaces. The truly impressive ones, however, […]

Last week, I attended Oculus Connect, the conference for Facebook/Oculus virtual reality developers. It was one of the best glimpses I have yet seen into the uses of a new technology that will change the way we do business in industries with events or communication and collaboration with remote people (rental and staging, collaboration, education, […]

As you may know, I have been teaching both new media advertising and branding at the University of North Carolina (UNC) for more than 10 years now. Nearly my entire professional life has been spent in marketing and branding and I was excited when the dean of the School of Media and Journalism (where advertising and PR live at UNC) […]

I don’t know if “As a Service” has replaced “experience” or “convergence” in the AV buzzword bingo game, but it certainly has been a hot topic as of late, opening some interesting questions as to how the business models of traditionally hardware-centric AV companies fit into a software — and software as service — based […]

This month at CCUMC, I will be discussing how Bates College began to turn around its service operations by using data, metrics, SLAs and dashboards. This is not an earth shattering new business tool, but it is something that I think many organizations still don’t use quite enough or don’t use it in the right […]