BenQ America’s newest projector, the W770ST, is a $650 short-throw home entertainment projector. Using a native 1280×720 DLP chip, the short-throw W770ST projects an image 62 inches wide at 40 inches from the screen and is integrated with a 10-watt speaker — so it’s pretty much designed as a “take it out of the closet and show it” projector.

Spec’d to project 2,500 ANSI lumens and a contrast ratio of 13000:1, it’s integrated with the Rec. 709 color gamut, which BenQ says allows users to enjoy projected color images that match film studio and television broadcast standards, right out of the box — meaning, its color temperature is very warm and the colors are likely highly saturated.

To lower the device’s TCO, the W770ST comes with BenQ’s SmartEco technology that automatically adjusts lamp power, which the company says results in a power savings of up to 70 percent and less frequent lamp replacements.

The W770ST short-throw projector supports full 3D timing, including Blu-ray 3D 144Hz content and provides HDMI connectivity and comes with a pair of 3D glasses.

Available now, the BenQ W770ST retails at $649. Here are the details.