Each week, I am highlighting on some of the incredible people who are in the Audio Video Industry. As this blog is mostly about AV insiders, today we are profiling Andreas Rosvold .
Here is a brief intro about him.
Andreas Rosvold has worked in the Audiovisual industry for over 20 years. He is currently Nordics Territory Manager for Optoma.
Please drop your questions in the comments below and I will make sure that he sees them.
1. Describe your journey in the AV industry? How did it start?
Fresh out of school in 1995, I immediately started applying for jobs in the AV business, having always been fascinated with large images and projection technology. In my hometown of Drammen in Norway we had an LCD panel/projector manufacture called DAVIS and I got a job at Predata – a subsidiary of DAVIS. As a salesman, my first task was to call customers and offer lamps for overhead projectors and standard projectors.
At that time our XGA projector had 250 lumens and weighed 19 KG! Standard resolution was VGA and we sold more LCD panels to put on the overhead projector than projectors!
In 1998 Predata started distributing Optoma products in Norway. I knew Optoma was a very innovating and exiting company with great products and when, in 2003, I got an offer to be one out of two people to start up a Nordic Sales office, I did not have to think twice. Now – 14 years later – I still look forward to going to work every morning.
2.What do you think are the challenges that are facing a new person who wants to join the industry?
The challenges you meet in this business vary depending on the individual’s background. If he/she has a technical background, it can be difficult to understand the different sales channels (IT, AV, Pro AV, Retail and Etail) and how to segment the products and the pricing.
If he/she has a sales background, it can be difficult to learn about ANSI lumen, contracts, RS232, control over network and what product/technology would best fit customers’ needs.
3.What are the positives of working in this industry?
Working in this business is fun and challenging with the ever-evolving technology and the new and exciting things you can do with a projectors – such as blending/warping and mapping. Optoma has been used in several very cool projection mapping projects and now even has its own projection mapping app!
You can learn a lot in this industry. I often say it is only your imagination that sets the limit of what a projector can do. The same is also true for control systems where you can now control the projector, lights, blinds, sound, and other AV Products at the touch of a button. No day is ever the same which keeps it interesting!
[RELATED] : If you have missed any of the previous interviews, please click here.
4.What in your opinion would you think would be a game changer in the industry?
We are now standing at a crossroads where we get a lot more and better alternative light sources to the traditional UHP lamp. I am talking about Laser, LED, HLD a hybrids products. These are technologies that bring the cost of ownership down and give higher contrast, colour accuracy and lamp life. They also need less maintenance – so there is less downtime for customers.
5.Describe your ideal client? What do you wish clients to know before hiring you?
My perfect customer has a problem they want us to solve and know that I represent a company that is a “One Stop shop” with products and solutions that can solve any problem related to the AV industry.
6.If you were going to start over, what would you do differently ?
If I was starting out again in this industry, I learn more about networking IP controlled subsystems. I believe the future will only bring more control systems and more cloud based products.
7.Describe a typical work day for you. What are your daily disciplines?
My typical work day starts the day before in planning who to call, who to visit and what I can do better.
I always start my day looking at sales and stock reports and responding to emails before calling customers to let them know that I am here for them.
A lot of my work is responding to bids and tenders and identifying the right products to solve the customer’s’ needs. I also do research through the web or magazines to understand new technology trends.
8.Describe the apps and gear that you use daily which makes you more productive?
“A salesman always has a pen” was the first thing I learned when I started in sales. This is still true, but in 2017 what is most important for me is my Smartphone and Laptop. Outlook, Excel, the web browser and a phone are central in my work.
9.What do you enjoy doing when you’re not working?
I really enjoy flying my drone and filming the natural beauty of the fjords where I live.