Max Kopsho

Max Kopsho has joined Thorburn Associates as a principal consultant focused on unified communications and collaboration. By combining his knowledge and skill in AV and IT with his decades of experience, Max will be responsible for driving Thorburn Associates' Unified Communications and Collaboration Division (UC&C). Max will be instrumental in the anticipated "exponential growth" of Thorburn Associates' UC&C Division by solving the toughest of customer AV/IT problems with his technical prowess and keen insight into their business needs.

UC&C Requires a T.E.A.M Approach

UC&C Requires a T.E.A.M Approach

The audiovisual industry has been converging and will continue to converge with the IT industry to deliver unified communications and collaborative solutions. …

AV With a Passion and Purpose

AV With a Passion and Purpose

I have known about this AV/IT and collaborative (could even be videoconferencing) solution for a long time, but I was recently reminded of it and thought I …

Five Ways AV Can Become More IT

Five Ways AV Can Become More IT

When we discuss the ways that AV can become more IT, It is important to emphasize that the transition to becoming more IT is not one that should take AV away …

Five Reasons AV Needs to Become More IT

Five Reasons AV Needs to Become More IT

Last week, I read a very good article titled The Five Reasons Why AV is Not IT by Ernie Beck. The article discussed in a very compelling way how AV has …

The Collaboration Conundrum

The Collaboration Conundrum

With so many products available out there for collaboration and huddle spaces that could be considered “off the shelf” one would have to ask …

Why Is Collaboration So Disconnected?

Why Is Collaboration So Disconnected?

It seems that every time I hear about collaboration in our industry lately it is referring to AirMedia, ClickShare, Brio, Via, Enzo or similar “Mirror Op” …

Adding to Your Winning Team

Adding to Your Winning Team

Who is the best person on your integration team? Where are you getting the highest value? Is it the engineer who can design a flawless system and bring it life …

Stop Selling My Products

Stop Selling My Products

“Stop selling my products” — This would be my new tagline if I were to move back into sales. This may sound like a stupid statement for a sales …

Back to School

Back to School

What perfect timing! The same day that I had the awesome pleasure of being in front of a best and brightest class of 22 CTS candidates from the Atlanta market …

Do What You Love, Love What You Do!

Do What You Love, Love What You Do!

This past week I was one of the luckiest workers in the world. Why? I was doing what I love and I was doing it for a living.  Life is good.  It helps that I …

Generational AV/IT – Security Matters

Generational AV/IT – Security Matters

This week my daughter and I have been working on our presentations for InfoComm. That’s right. This year we get to present together for the first time ever. …

Leadership 101: The Team

Leadership 101: The Team

This blog is dedicated to the friends I made at Atlanta Soundworks. ASW has such a talented group of people and an ownership team with such generous hearts and …

What Makes a Great Company Great?

What Makes a Great Company Great?

This is my last week at Kramer Electronics. To say the least, it is filled with mixed emotions. I am very excited about the next phase in my career and the …

The Sales Process: Improve It or Lose It

The Sales Process: Improve It or Lose It

In my most recent blog, I discussed how the lack of empowerment can cripple a sales team and how the root cause could be higher up in the chain of command than …

Empowered Sales People Sell More

Empowered Sales People Sell More

POWER – It can be given without loss. It has been said that there is power in choice. I believe this holds true whether you are giving choices or exercising …