Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

The Skinny on Stretch Displays

The Skinny on Stretch Displays

It is InfoComm season and the new products and their associated press releases are flooding the AV airwaves.  With the plethora of information circulating, it …

NAB, EDU and HOW

NAB, EDU and HOW

A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those 5 reasons was end user …

Selling AV — Episode 55: New Ideas

Selling AV — Episode 55: New Ideas

Sometimes the difference between being dismissive or accepting of new ideas is not being so sure of ourselves. Listen to this week’s Selling AV to learn …

Selling AV — Episode 54:  Itemize This!

Selling AV — Episode 54: Itemize This!

Many times as AV sales people we are asked to itemize pricing on our bids. In this week’s show, I give a couple strategies on how to handle that request. …

5 Reasons You Should Be at NAB

5 Reasons You Should Be at NAB

Next week in Las Vegas, the National Association of Broadcasters holds their annual trade show in Las Vegas.  The NAB Show doesn’t seem to generate the …

AVPhenom’s CTS Exam Tips

AVPhenom’s CTS Exam Tips

If you are an AV industry professional in the commercial AV space, odds are you are familiar with InfoComm’s CTS certifications.  There are 3 varieties …

AV as a Service?

AV as a Service?

If you have gone to any AV leadership event over the last several years, ranging from the Commercial Integrator Summit to InfoComm’s AVEC to …

Is VRTC the Next Big Thing?

Is VRTC the Next Big Thing?

There has been a lot of discussion lately about the use of Virtual Realty (VR) technology. One of the applications being touted as ripe for VR is virtual …

The Quest for the Holy UX

The Quest for the Holy UX

I’ve been around AV for the last 15 years and have worked for residential and commercial integrators as well as AV manufacturers. There has been a lot of …

Life from Above

Life from Above

On Christmas day in 2016 there was an invasion.  Over 1.2 million people awoke to find ornately wrapped boxes from loved ones or “Santa” that contained …

The When and Why of UI

The When and Why of UI

It’s fun to be a part of the tech industry, but it’s also interesting sometimes to take a step back and look at it from afar. I took the …

Footprint

Footprint

All the biggest stories of 2016 in the AV integration space had to do with acquisition.  The latest round of which relayed that Samsung bought Harman Group, …

Fake It ’til You… Get Caught!

Fake It ’til You… Get Caught!

I’m sure we’ve all heard the term “Fake it ’til you make it.”  It’s typically used to relay the mindset that people should …

Why I Earned My CTS-D

Why I Earned My CTS-D

A couple years ago I posted about getting my CTS certification.  I think I was on an endorphin high at the InfoComm 2014 show, because I even threw down a …

Why AI Isn’t Taking Over AV

Why AI Isn’t Taking Over AV

It’s always interesting to hear people’s take on the future of technology. There seems to be a fanaticism built around Moore’s Law, the …

Kings of Content — Episode 1: Idean

Kings of Content — Episode 1: Idean

We’ve all heard that “Content is King” but how do we as an industry take that from a cool phrase to a revenue generating opportunity? On this …

Selling AV: Episode 40 — Fire Yourself

Selling AV: Episode 40 — Fire Yourself

Not every customer is for you, (although they may think that they are). Find out when it may be time to fire yourself to avoid a bad fit. Podcast: Play in new …

Selling AV Episode 39: Be Specific

Selling AV Episode 39: Be Specific

In the AV world, referrals are like gold.  This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one. …

The (Hidden) Opportunity

The (Hidden) Opportunity

It seems like we have been discussing the changing landscape of AV for years. We have all seen the shift toward consolidated components, hardware that is …

Redefining an Industry

Redefining an Industry

I may be late to the party on this topic but I wanted to give my thoughts on a discussion started by CEDIA’s Vin Bruno when he stated that perhaps it was …

The Cost of Late Adoption

The Cost of Late Adoption

If you are a student of technology adoption, you’ve most likely seen this curve.                 Image via …

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