Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

20 Square Feet of Raw Power!

20 Square Feet of Raw Power!

Working for a manufacturer in commercial AV, it can seem like the whole year revolves around two trade shows, ISE and InfoComm.  Considering the scale of …

TEA’s SATE 2017

TEA’s SATE 2017

For anyone that follows my @avphenom handle on Twitter, you most likely saw a plethora of posts last Friday about the Themed Entertainment Association‘s …

Curve Jumping

Curve Jumping

It’s funny how ideas work. Two years ago, I started a draft of this blog about curve jumping. I wrote an opening paragraph and then stopped. It sat in …

Marketing AV

Marketing AV

Just about every week I do a Selling AV podcast, (shameless plug) but I thought I’d turn my attention to Marketing AV for a moment. It’s no secret …

Selling AV — Episode 61: Cold Calling

Selling AV — Episode 61: Cold Calling

Having trouble getting that certain someone to call you back? Listen in to this week’s Selling AV for a couple of tips on professional cold calling. …

Resolution: The Wrong Spec

Resolution: The Wrong Spec

I was talking to a friend and industry colleague the other day who was a little frustrated with the way a recent project had gone. The AV design included a …

The Declaration of AV Independence

The Declaration of AV Independence

In the spirit of the 4th, I submit the AV Declaration of Independence from the Tyranny of … HDMI. Enjoy:) When in the course of industry events it …

Will AV Pivot?

Will AV Pivot?

Earlier this month, SoftBank acquired a portion of NVIDIA for 4 Billion dollars, making it the 4th largest stakeholder in the company.  How much of NVIDIA did …

The Skinny on Stretch Displays

The Skinny on Stretch Displays

It is InfoComm season and the new products and their associated press releases are flooding the AV airwaves. With the plethora of information circulating, it …

NAB, EDU and HOW

NAB, EDU and HOW

A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end …

Selling AV — Episode 55: New Ideas

Selling AV — Episode 55: New Ideas

Sometimes the difference between being dismissive or accepting of new ideas is not being so sure of ourselves. Listen to this week’s Selling AV to learn …

Selling AV — Episode 54:  Itemize This!

Selling AV — Episode 54: Itemize This!

Many times as AV sales people we are asked to itemize pricing on our bids. In this week’s show, I give a couple strategies on how to handle that request. …

5 Reasons You Should Be at NAB

5 Reasons You Should Be at NAB

Next week in Las Vegas, the National Association of Broadcasters holds their annual trade show in Las Vegas.  The NAB Show doesn’t seem to generate the …

AVPhenom’s CTS Exam Tips

AVPhenom’s CTS Exam Tips

If you are an AV industry professional in the commercial AV space, odds are you are familiar with InfoComm’s CTS certifications.  There are 3 varieties …

AV as a Service?

AV as a Service?

If you have gone to any AV leadership event over the last several years, ranging from the Commercial Integrator Summit to InfoComm’s AVEC to …

Is VRTC the Next Big Thing?

Is VRTC the Next Big Thing?

There has been a lot of discussion lately about the use of Virtual Realty (VR) technology. One of the applications being touted as ripe for VR is virtual …

The Quest for the Holy UX

The Quest for the Holy UX

I’ve been around AV for the last 15 years and have worked for residential and commercial integrators as well as AV manufacturers. There has been a lot of …

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