Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

The Death of the AV Generalist

The Death of the AV Generalist

If you’ve read my posts before, you’ll notice that I have rarely predicted the death of any particular technology or business model. Sure, I have my ideas …

The Art of Hacking AV Systems

The Art of Hacking AV Systems

There are quite a few conferences that focus on AV equipment. On the consumer side, there is CES, on the broadcast side there is NAB, then for residential AV …

The NEW Electronic Lite Board

The NEW Electronic Lite Board

Keeping with the precedents set by other innovative AV companies, AV Phenom typically releases new products around InfoComm and ISE each year.  Phenom has …

InfoComm’s Most Wanted

InfoComm’s Most Wanted

InfoComm 2018 is a month behind us, and over the last few weeks, people have been writing about the trends they saw at the show. We’ve seen blogs …

The Rising Tide of Tech Users at InfoComm

The Rising Tide of Tech Users at InfoComm

Imagine you were walking the floor of the Las Vegas Convention Center at InfoComm 2018. You walk up to a random person without looking at their badge and shake …

InfoComm from the Booth

InfoComm from the Booth

I have been reading some people’s reviews of InfoComm and I have to admit, I’m a little jealous that I no longer get much time to walk the floor …

Why AVaaS is not just a Glorified Lease

Why AVaaS is not just a Glorified Lease

I was participating in a social media chat the other day when the subject of AV as a Service (AVaaS) came up.  For those not familiar with the subject, …

The Hard Truth about Soft Serve (Ices)

The Hard Truth about Soft Serve (Ices)

Unless you’ve been in a hole the last few years, you most likely have noticed the increasing conversation in AV about software, managed services, and IP …

The Science of Why

The Science of Why

One of the most shared business leadership talks is Start With Why by Simon Sinek. It emphasizes the importance of purpose in a business and leadership’s …

Focusing on Vision

Focusing on Vision

In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a …

Toys R’ Us and Missed Opportunity

Toys R’ Us and Missed Opportunity

Just in case you were hiding under a rock this month, the big news in the business world was that Toys “R” Us will close or sell all of its 735 …

Placemaking

Placemaking

I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of …

Experienceville, USA

Experienceville, USA

In case you haven’t been paying attention, there is a mass migration going on in AV. AV manufacturers and integrators have been leaving their traditional …

What Would Be in My AV Degree

What Would Be in My AV Degree

I woke up Sunday morning to some interesting Twitter conversation started by fellow AV professional Chris Neto about the subject of AV education. The question …

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