Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

InfoComm’s Most Wanted

InfoComm’s Most Wanted

InfoComm 2018 is a month behind us, and over the last few weeks, people have been writing about the trends they saw at the show. We’ve seen blogs …

The Rising Tide of Tech Users at InfoComm

The Rising Tide of Tech Users at InfoComm

Imagine you were walking the floor of the Las Vegas Convention Center at InfoComm 2018. You walk up to a random person without looking at their badge and shake …

InfoComm from the Booth

InfoComm from the Booth

I have been reading some people’s reviews of InfoComm and I have to admit, I’m a little jealous that I no longer get much time to walk the floor …

Why AVaaS is not just a Glorified Lease

Why AVaaS is not just a Glorified Lease

I was participating in a social media chat the other day when the subject of AV as a Service (AVaaS) came up.  For those not familiar with the subject, …

The Hard Truth about Soft Serve (Ices)

The Hard Truth about Soft Serve (Ices)

Unless you’ve been in a hole the last few years, you most likely have noticed the increasing conversation in AV about software, managed services, and IP …

The Science of Why

The Science of Why

One of the most shared business leadership talks is Start With Why by Simon Sinek. It emphasizes the importance of purpose in a business and leadership’s …

Focusing on Vision

Focusing on Vision

In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a …

Toys R’ Us and Missed Opportunity

Toys R’ Us and Missed Opportunity

Just in case you were hiding under a rock this month, the big news in the business world was that Toys “R” Us will close or sell all of its 735 …

Placemaking

Placemaking

I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of …

Experienceville, USA

Experienceville, USA

In case you haven’t been paying attention, there is a mass migration going on in AV. AV manufacturers and integrators have been leaving their traditional …

What Would Be in My AV Degree

What Would Be in My AV Degree

I woke up Sunday morning to some interesting Twitter conversation started by fellow AV professional Chris Neto about the subject of AV education. The question …

CES2018 and an AV Prediction

CES2018 and an AV Prediction

I want to start by saying that I am not one who writes blogs declaring the death of specific technologies or market segments.  In fact, most of the time, I …

Are You Building Asgard?

Are You Building Asgard?

If you are a fan of comic book movies and you haven’t seen Thor Ragnarok yet… I really don’t know what’s wrong with you. In Norse …

Grateful

Grateful

In years past, whether for Commercial Integrator or for rAVe I have done my Thanksgiving posts in a sort of “Blessings and Turkeys” theme, relating …

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