Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Life from Above

Life from Above

On Christmas day in 2016 there was an invasion.  Over 1.2 million people awoke to find ornately wrapped boxes from loved ones or “Santa” that contained …

The When and Why of UI

The When and Why of UI

It’s fun to be a part of the tech industry, but it’s also interesting sometimes to take a step back and look at it from afar. I took the …

Footprint

Footprint

All the biggest stories of 2016 in the AV integration space had to do with acquisition.  The latest round of which relayed that Samsung bought Harman Group, …

Fake It ’til You… Get Caught!

Fake It ’til You… Get Caught!

I’m sure we’ve all heard the term “Fake it ’til you make it.”  It’s typically used to relay the mindset that people should …

Why I Earned My CTS-D

Why I Earned My CTS-D

A couple years ago I posted about getting my CTS certification.  I think I was on an endorphin high at the InfoComm 2014 show, because I even threw down a …

Why AI Isn’t Taking Over AV

Why AI Isn’t Taking Over AV

It’s always interesting to hear people’s take on the future of technology. There seems to be a fanaticism built around Moore’s Law, the …

Kings of Content — Episode 1: Idean

Kings of Content — Episode 1: Idean

We’ve all heard that “Content is King” but how do we as an industry take that from a cool phrase to a revenue generating opportunity? On this …

Selling AV: Episode 40 — Fire Yourself

Selling AV: Episode 40 — Fire Yourself

Not every customer is for you, (although they may think that they are). Find out when it may be time to fire yourself to avoid a bad fit. Podcast: Play in new …

Selling AV Episode 39: Be Specific

Selling AV Episode 39: Be Specific

In the AV world, referrals are like gold.  This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one. …

The (Hidden) Opportunity

The (Hidden) Opportunity

It seems like we have been discussing the changing landscape of AV for years. We have all seen the shift toward consolidated components, hardware that is …

Redefining an Industry

Redefining an Industry

I may be late to the party on this topic but I wanted to give my thoughts on a discussion started by CEDIA’s Vin Bruno when he stated that perhaps it was …

The Cost of Late Adoption

The Cost of Late Adoption

If you are a student of technology adoption, you’ve most likely seen this curve.                 Image via …

The Good Friends Network

The Good Friends Network

If you’ve been in AV for more than a short time, you’ve most likely heard people in the industry talk about the Good Ol’ Boys network.  It …

Repackaging InfoComm

Repackaging InfoComm

Well another InfoComm has come and gone, and another Las Vegas record was set this year with over 38,000 attendees at the 2016 show. By attendance alone, …

Predator-Prey and Why Immersive Works

Predator-Prey and Why Immersive Works

If you look at the world of AV today, one thing is clear.  People are going big.  Whether it’s direct view LED, a large video wall, new Sony LED …

Take Your Child to Work Day.

Take Your Child to Work Day.

You haven’t been reading or listening to much industry news or chatter if you haven’t seen and heard discussion around the idea of getting more …

Why Aren’t We Talking About NVIDIA?

Why Aren’t We Talking About NVIDIA?

I’m sure most of the people reading this have heard of NVIDIA, the company known for making amazing graphics cards and GPUs for PCs. If you’re a …

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