Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

The Hard Truth about Soft Serve (Ices)

The Hard Truth about Soft Serve (Ices)

Unless you’ve been in a hole the last few years, you most likely have noticed the increasing conversation in AV about software, managed services, and IP …

The Science of Why

The Science of Why

One of the most shared business leadership talks is Start With Why by Simon Sinek. It emphasizes the importance of purpose in a business and leadership’s …

Focusing on Vision

Focusing on Vision

In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a …

Toys R’ Us and Missed Opportunity

Toys R’ Us and Missed Opportunity

Just in case you were hiding under a rock this month, the big news in the business world was that Toys “R” Us will close or sell all of its 735 …

Placemaking

Placemaking

I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of …

Experienceville, USA

Experienceville, USA

In case you haven’t been paying attention, there is a mass migration going on in AV. AV manufacturers and integrators have been leaving their traditional …

What Would Be in My AV Degree

What Would Be in My AV Degree

I woke up Sunday morning to some interesting Twitter conversation started by fellow AV professional Chris Neto about the subject of AV education. The question …

CES2018 and an AV Prediction

CES2018 and an AV Prediction

I want to start by saying that I am not one who writes blogs declaring the death of specific technologies or market segments.  In fact, most of the time, I …

Are You Building Asgard?

Are You Building Asgard?

If you are a fan of comic book movies and you haven’t seen Thor Ragnarok yet… I really don’t know what’s wrong with you. In Norse …

Grateful

Grateful

In years past, whether for Commercial Integrator or for rAVe I have done my Thanksgiving posts in a sort of “Blessings and Turkeys” theme, relating …

AV Friend or AV Foe?

AV Friend or AV Foe?

When I was in residential AV, real estate agents were some of my best allies. I made alliances with agents who worked directly for the builder to assure that …

20 Square Feet of Raw Power!

20 Square Feet of Raw Power!

Working for a manufacturer in commercial AV, it can seem like the whole year revolves around two trade shows, ISE and InfoComm. Considering the scale of these …

TEA’s SATE 2017

TEA’s SATE 2017

For anyone that follows my @avphenom handle on Twitter, you most likely saw a plethora of posts last Friday about the Themed Entertainment Association‘s …

Curve Jumping

Curve Jumping

It’s funny how ideas work. Two years ago, I started a draft of this blog about curve jumping. I wrote an opening paragraph and then stopped. It sat in …

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