Lyle Bunn is an analyst, advisor and educator in North America’s digital place-based media sector who has assisted hundreds of organizations to gain advantage from the medium, and who has helped to train thousands of professionals. Reach him at Lyle@LyleBunn.com.
Yogi Berra wasn’t referencing digital signage when he said, “It’s very tough to make predictions, especially about the future.” Digital signage and place-based media can apply present status, and, with a wide enough view of the lens and clarity into the depth, know what is coming in 2017. The proposition is simple. More digital signage […]
Choosing the right technologies has never been more complex, nor key to the success of the digital signage installation and everyone involved. As part of Integrator education during DSE17, I’ll demystify the process and provide a framework for making hardware and software choices that fit the requirement. Photo credit: Intel Corp. Integrators constantly ask, […]
The August 15, 2016 announcement by Dayton-headquartered STRATACACHE of its acquisition of Scala, the high-profile digital signage software supplier is good news for end users, providers of the place-based media and the industry at large. STRATACACHE operates over 1.5 million software and appliance installations for more than 425 end user organizations including Wal-Mart, McDonalds, Lowes, […]
The Outlook: The term “robust” continues to describe digital signage application and supply. Growth at the double-digit compound annual growth rate (CAGR) experienced over each of the past 15 years continues in every important aspect of the business. In any venture, the probability of success must exceed the risks. By this measure, the future for […]
When 35,000 people attended the National Retail Federation “Big Show 15” in New York, the busy conference and trade floor were all about “digital.” Delegates had a buffet of options to make multi-channel happen – along with its imperative omni-channel, the integration of multiple channels to create a customer experience expressed consistently at various touch […]
The answer to confusion is always “no.” As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion. When connecting the dots that represent the information and touch points on the ever-changing path to purchase, […]
Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]
Digital out of home messaging brings tremendous economies and agility to branding and promotional marketing. Messages can be created quickly often using graphic, animation and text elements that are used elsewhere in campaigns. And unique messages can be created to suit the target audience, display location, time of day and reflecting the context in which […]
