Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com

Client Management Is Just the Beginning 

Client Management Is Just the Beginning 

At a typical AV company, the sales designers and sometimes the project managers are the front office people that the clients know and work with. They’re the …

Closing Ratios

Closing Ratios

Sometimes it feels like I’ve spent my whole professional life being ruled by metrics. Top line. Bottom line. Gross. Net. And of course all the derivative …

The Next Big Thing 

The Next Big Thing 

There’s that aphorism that if you always do what you always did, you’ll always get what you always got. But that’s not really true in this business. In …

Losing An Appendage

Losing An Appendage

Last week I was away on business. Starting on Monday my iPhone 6 started to present battery issues: rapid power drain, and, for unknown reasons, the battery …

So You Have a Recall

So You Have a Recall

Late last year, I got to have a front row seat for a major product recall from one of the world’s largest electronics manufacturers. Well, maybe it’s not …

Quality Still Matters

Quality Still Matters

A new coffee shop opened up on the corner near my house. It’s one-off, and locally owned. I got a double espresso, to go. It was three bucks, and, I found …

Strange ReTales: Time Sensitive Offer

Strange ReTales: Time Sensitive Offer

I know I’ve talked in the past about the various characters who wandered in and out of the stores I worked in. There were the tire kickers, the be-backs, the …

Why Certifications Matter

Why Certifications Matter

Professional AV companies have a selection of certifications they can qualify for, from industry trade associations like InfoComm and CEDIA, to product …

Team Building

Team Building

The first round of the Stanley Cup playoffs is drawing to a close, which makes these reminiscences timely. Let me just say that I’m not a gambler. Like, at …

Strange ReTales The Force Field

Strange ReTales The Force Field

The business news this past week has been abuzz with stories about retailer bankruptcies, increasingly vacant shopping malls, and the looming threat of an …

Staying in Control

Staying in Control

AV install professionals like to see themselves as completely different from the mass-market consumer electronics retailers. Exterior details may vary from …

Strange ReTales Sales Contests And Fraud

Strange ReTales Sales Contests And Fraud

People who haven’t worked in retail seldom have a grasp of how pernicious fraud is. Proactively countering it, and retroactively uncovering it is a Sisyphean …

Strange ReTales: Rude, Unhappy People

Strange ReTales: Rude, Unhappy People

Previously I’d been reminiscing about the various people who walked through the doors of the stereo shops I worked at, from Tire Kickers to the Whales. Of …

Apologies and Responsibility

Apologies and Responsibility

When faced with a challenging situation there are two actions that can be taken which can go a long way towards defusing the situation and moving towards a …

Tire Kickers And Be Backs

Tire Kickers And Be Backs

It just occurred to me that I haven’t regaled rAVe readers with any tales from my retail days in quite some time. Then it occurred to me that I’ve been out …

Networking The Right Way

Networking The Right Way

They say it’s not what you know, it’s who you know. Without sinking into a lengthy digression about what that really means, I’ll just gloss it over with …

Should Distributors Sell To End Users?

Should Distributors Sell To End Users?

Everybody likes to make money, and see their business grow. That’s hard to dispute. When business is slow, it’s entirely natural to seek new business …

Schrödinger’s Coffee

Schrödinger’s Coffee

I have often blogged about the power of coffee to open doors and cement relationships. Just this past week, I walked into the office of one of my customers …

Fewer Customers, More Money

Fewer Customers, More Money

I wanted to use that title, so I’m going to break my moratorium on too many editorials with too many Jerry McGuire references too close together. While the …

Page 1 of 1212345...10...Last »