Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is general manager of Everett Hall Associates, Inc. and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at  joelrollins@mac.com


Trick or Treat

Trick or Treat

Picture it: October 31, 1970, just about dark. Joel Rollins is applying some last minute upgrades to his Halloween costume. Dark sweats, red cape — check. But the mask has got to go. A mangled pair of black glasses — better. Deftly, he fashions two letters out of duct tape and smooths them onto his […]

Cycling Our Way to InfoComm 2014

Cycling Our Way to InfoComm 2014

Well, June approaches again, and with it, among other things, comes the InfoComm show. And I don’t mean InfoComm Patagonia or InfoComm New Zealand or whatever they’re up to these days. I mean the original, accept-no-substitutes, convince-the-boss-I-NEED to-go, InfoComm show. Actually, that’s not to disparage InfoComm’s ever-widening pantheon of AV shows around the world. I […]

Infocomm Live 2014 – its a wrap

First of all, let me say that this year’s Infocomm Live has been an excellent, worthwhile experience. But the presenter on Social Media, while obviously knowledgeable, really points out, to me, the things that devalue and confuse social media platforms. He gave us instructions like “Be Enchanting” and “Listen Louder”, which like much of social […]

Infocomm Live – Day 2, 10am

This morning’s presentation by Rick Carlton of the CEB (Corporate Executive Board) was truly excellent and well worth the time spent. His presentation, on “Challenger Selling” has the group still talking half an hour after he left the room. The premise of the presentation turns traditional sales thinking on it’s head. For decades now, most […]

Infocomm Live – 10pm

Infocomm Live – 10pm

Well, the event sponsors at Digital Projection really did us proud last night. First, they closed Atlanta’s Hard Rock Cafe for the group, and hosted us for an evening of drinks and great food. Then, Mike Levi and DPI’s band performed and totally rocked the crowd, at times throwing frisbees into the audience, (whenever anybody […]

IC Live 2014 -Thanks, Karen!!

IC Live 2014 -Thanks, Karen!!

Well, it’s 6pm here at Infocomm Live. As I predicted, it was hard to clear the room at the end of the meeting, so 3 of us missed the main body of the aquarium tour. But, with typical Georgia hospitality, the last three of us were given our very own tour of this incredible facility […]

Infocomm Live 2014 – 3pm

Well, the first speaker session has finished, and we are taking a half hour coffeebreak! Really, I have to compliment Infocomm on understanding this group. Long breaks allow for all of us to return calls and email, something it is hard to get this group away from. It also allows us to talk to each […]

Infocomm Live 2014 2pm

Infocomm Live 2014 2pm

Infocomm Live 2014 – post 2 Our opening presenter is really quite interesting… Talking about the “Top Gun” experience. Well, looking around this room, I am struck by the real reason I love this event so much. There are few people in the room I don’t know, and none that I can’t learn from(or, in […]

Home Again After ISE 2014

Home Again After ISE 2014

I arrived home last night after a whirlwind day of post-show meetings and goodbyes in Amsterdam. Now, with a profound case of jet-lag, I am sitting down with all my notes and recordings to put this year’s show into some perspective. First, however, let me say something about the effort in which I was fortunate […]

30 Years of Digital Signage

30 Years of Digital Signage

We all talk about digital signage systems as if they are the wave of the future, or at the very least as if they are very “now”. To be proven wrong, you need only take a look at the Displaymaker signage system, marketed by Eastman Kodak circa 1988. When I was at Audio Visual Systems, […]

The Skill Set

The Skill Set

Happy New Year, readers! Last month’s column left our hero (yours truly, since I’m writing this) promising to explore the skill set required for the successful rental and staging technician. It’s quite a list, starting with a firm understanding of how things work in the physical world, and this month moving on to include interpersonal […]

A Guide to Standard Resolutions

A Guide to Standard Resolutions

In my last newsletter article, I took on the art of end-of-year predictions.  Predictably, I copped out by predicting that we wouldn’t get any smarter about a lot of things. Today, let me continue my proud tradition of journalistic excellence with another major exposé of a bogus holiday tradition that many of us indulge in […]

2 B or not 2 B (What Makes the Next Gen Client Different)

2 B or not 2 B (What Makes the Next Gen Client Different)

Last month, we talked about the idea that the next generation of client will have changing standards in quality, production values and even the very nature of work and communication. I proposed that these changes would create fundamental differences in the way they made purchase decisions, especially those involving the public communications aspect of what […]

Damning With Faint Praise

Damning With Faint Praise

From my first days in the industry, I was cautioned against knocking the competition. And, truth to tell, it’s a really bad idea. The CIA would call it blowback, my wife would call it uncouth, and my old-time hippie neighbor Dave would call it bad karma. Whatever, saying nasty things about the competition always, always, […]

Infocomm Day 2

Infocomm Day 2

Big day today – trying to see the show while hosting half a dozen podcasts. Great guests today, Gary, Jennifer Willard from WAVE, Jim Smith from Polycom, and this afternoon a group of attendees from “Down Under” at 2:30. In terms of the show floor, it is packed, much busier than yesterday. Lots of new […]

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