Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at joelrollins@mac.com.

AV=Actual/Virtual

AV=Actual/Virtual

Last week, I attended Oculus Connect, the conference for Facebook/Oculus virtual reality developers. It was one of the best glimpses I have yet seen into the …

The Oldest Profession

The Oldest Profession

Like many of you who are in the electronics business, I am an Amazon Prime subscriber. I’m somebody who has always searched through multiple stores to find …

Speechless

Speechless

Those of you who know me know that I loathe most social media, especially Twitter. I feel that Twitter has done significant damage to our language, to the …

Mobile Apps for AV Rental and Staging

Mobile Apps for AV Rental and Staging

This week, I was really excited to see a new documentary, “Love Notes to Newton.” I was a die-hard fan of the very early and much-maligned Apple Personal …

Searching for Internet Cheese

Searching for Internet Cheese

In my day job, I answer a lot of people’s questions about audiovisual and virtual reality technology. In fact, lately, that’s really all I seem to be …

InfoComm: A Wild Kingdom

InfoComm: A Wild Kingdom

When I was a kid, “family television” meant television to be watched by the family, and not television about families rehearsing for their court …

When Every Shot Is a Selfie

When Every Shot Is a Selfie

In politics and economics, a Potemkin village is any construction built solely to deceive others into thinking that something is better than it really is. The …

Lost in Virtual Space

Lost in Virtual Space

Last month, we talked about AVaaS, (Audio Visual as a Service) and how it relates to the future of the rental and staging segment of our industry. My basic …

Defining AVaaS for Stagers

Defining AVaaS for Stagers

Over the last year or two, I have been reading with increasing frequency about AVaaS, or “Audio Visual as a Service.” In particular, I’ve been paying …

Higher Resolutions

Higher Resolutions

Each year at this time, it is a Western tradition to examine our lives and to make New Year’s resolutions to improve them. Right. In previous years, I have …

Losing Our Lunch

Losing Our Lunch

This morning I was involved in testing two of the new virtual reality conferencing environments. As most of you will be painfully aware, the conferencing …

A Roadshow By Any Other Name

A Roadshow By Any Other Name

Well, as you have probably heard, our international trade association has changed its name. I have heard a lot of opinions about it this week (or at least been …

Can AV Pull Off a 360?

Can AV Pull Off a 360?

The onslaught If you have been to any of the major electronics shows this year, or even if you have only been looking at websites for the advance sales for the …

Are You the Keymaster?

Are You the Keymaster?

In the original movie Ghostbusters, Rick Moranis (in his immortal role as Vince Tully, CPA) is taken over by an evil spirit from another dimension and …

Tear the Tents Down, Clean the Cages

Tear the Tents Down, Clean the Cages

It’s the last day of the show, and TGIF. It really has been a great show, setting records for attendance, and I think the attendees really got their …

A Whole New Crowd

A Whole New Crowd

Well, InfoComm got off to a roaring start yesterday, and it continued into today. The show floor is packed, and the manufacturers and distributors I have …

Wednesday (Day 1) Afternoon

Wednesday (Day 1) Afternoon

You know, every year I can’t wait to come to this show — and then I remember the parts of it that I deliberately forget during the year, like the …

Wednesday (Opening Day) Morning

Wednesday (Opening Day) Morning

Well, the show opened with the usual ribbon cutting, and we are off and running. I have done my first turn around the floor, and here are my morning …

What’s Your Plan?

What’s Your Plan?

I’m taking a last look around the show floor tonight before it opens tomorrow. Everybody is commenting on the fact that the floor has a long way to go …

Reality – What a Concept

Reality – What a Concept

It’s hot here in Orlando. Both outside, (where the humidity is curling my hair) and inside the Orange County Convention Center, where the largest …

State of the, Um, Art

State of the, Um, Art

If you move back in history, the human race progresses from crude tool to artform along a predictable path. For instance, once humans learned to break rocks, …

Collaboration: What’s Next?

Collaboration: What’s Next?

Over my last couple of columns, we have talked about the trend in meetings towards group collaboration, and the equipment and setups that will be necessary to …

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