Gina Sansivero

Gina Sansivero

Gina Sansivero was introduced to the audiovisual industry early in 2005 and has embraced it ever since (she is forever indebted to NWB for the AV invitation). She first worked in sales and marketing, and then became a partner at RelampIt in New York. Recognizing and industry need, she combined her passions of environmental responsibility and education to launch Project Green AV in 2008. An industry portal for GreenAV information and dialogue, Project Green AV addresses the changing needs and is a facilitator for Green AV education, news, products, industry highlights and connections. Similarly, Gina helped RelampIt to grow into a well recognized replacement projection lamp business as a preferred sustainable vendor-partner to AV systems integrators and the vertical markets the AV industry touches. In 2014, Gina moved on to Director of Educational Sales at FSR, Inc, where she continues to remain entrenched in AV and hopes to understand the needs of a fast growing market and educate a wider scope of the industry. To reach Gina directly, please email gsansivero@fsrinc.com

Breaking Down Barriers

Breaking Down Barriers

I recently wrote an article for EdTech Digest called “Keys to Engagement: Connectivity Challenges in a Technology-Rich Classroom.” In it, I outlined some …

What’s Your Swoosh?

What’s Your Swoosh?

All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company …

With Sincerity and Gratitude

With Sincerity and Gratitude

New year, new company, new blog post…wow, I am on a roll.  It has been a while since I have submitted a blog for rAVe. The past three months have been a …

Creating Balance… and Still Learning

Creating Balance… and Still Learning

In two of my previous posts (here and here), I had discussed my position of combining Sales & Marketing into a cohesive group through consistent detailed …

A Short Pre-InfoComm Note from ME

A Short Pre-InfoComm Note from ME

Last month, my company sent out its quarterly newsletter. Once in a while I get a moment to sit down and write a personal letter to our subscribers, clients …

Networks and Referral Webs

I spoke as part of a seminar today that was called “30 Seconds to Success” for my local Chamber of Commerce.  It was focusing on the first 30 seconds of …

GinaMichelle: Gemini To The Extreme

GinaMichelle: Gemini To The Extreme

So my sister and I are twins with very different personalities. I wouldn’t even say that we have two different personalities. It’s probably more like four …

From the Periphery of the AV Industry

From the Periphery of the AV Industry

Most of those who know me, know me as having one of two identities in this industry: Green lady or lamp lady.  I don’t prefer one identity over the …

I Have To Hire A New Sales Person

I Have To Hire A New Sales Person

I have to hire a new sales person. I feel like I am always hiring new sales people. But this is the truth of running a small business — or any type of …

Try It – Quality Personified

Try It – Quality Personified

Quality – the word many companies use to define the value of a product or service. Quality – the necessary stamp of the marketing department.  …

2012: A Year To Be Proud Of

2012: A Year To Be Proud Of

This year my company, RelampIt, celebrates its 5th year in business.  SWEET! Let me take a step back,RelampIt began in late 2005 as a department within an …

92 Years and Counting

92 Years and Counting

My grandmother, Nonna, is 92 years old and one of the strongest and spunkiest people I know. She’s been through a lot; more than most. Despite years of …

Slow Down, New Yorker, and Enjoy the View

So you are asked to help co-present a keynote at a historically well attended industry event.  After you go through the vicious self-esteem sucking spiral of …

My Accountant Wears a Suit

So I guess lots of industry people are wondering what’s with all the mystery and secrets behind the InfoComm 100 even that just passed in Portland.  No …

It’s Just Little Old Me

I don’t really know how to say this tactfully- so I am just going to come right out with it.  No beating around the bush:  What if they find me out? No, …

Green AV: Beyond Energy Management

Ok- who said Green is passé? Granted, the term “Green” may be getting kind of annoying.  And the references to our childhood, redundant (poor …

Where’s the Communication?

Background info:  We had been trying to contact InfoComm’s PR department for well over a month (since she canceled a meeting with us). We respectfully …

Tweeps- The New Cool Kids?

I really wanted my first rAVe blog post to deal directly with my passion- Green AV. But something has been on my mind over the past few weeks.  So, here it …