Dr. Frederick Ampel

Dr. Frederick Ampel

Dr. Frederick J. Ampel has been involved in the professional A/V industry for more than 40 years, working as a systems designer, consultant, sales and marketing professional and market researcher. He was the founding editor of Sound & Video Contractor and for SCN, as well as an editorial development consultant for Residential Systems Magazine, Live Sound International and ProSoundWeb. He holds a PhD in Acoustics and MS in Broadcasting and Electrical Engineering from Boston University and has been published by the Institute of Acoustics (UK), Acoustical Society of America, AES, NSCA, InfoComm and quoted in USA Today and The Wall Street Journal, and numerous industry publications. He volunteered with and taught for CEDIA, NSCA, InfoComm and AES. In 1991, Fred founded Technology Visions Analytics, a consultancy and market research firm, which he still runs today. Reach him via email at fred@proaudioweb.com.

Shut Up and Listen!

Shut Up and Listen!

Author and educator Stephen R. Covey, probably most well-known for his book “The 7 Habits of Highly Effective People,” often said in his …

Mind Reading

Mind Reading

Whether by selection or default, if you find yourself in the role of “leader” of your HOW AV team, you need to carefully consider both the methods …

The Value of Time

The Value of Time

As a part of keeping up with global business trends and events, I subscribe to several on-line feeds from industry and economic publications. These feeds …

DIY Acoustics: A Cautionary Tale

DIY Acoustics: A Cautionary Tale

AUTHOR’S NOTE: In the year or so that I have been writing this column for rAVe’s house of worship publication, the majority of the articles have …

RE-ENFORCEMENT — What is the Goal?

RE-ENFORCEMENT — What is the Goal?

(Author’s Note: The topic for this article was originally suggested by a comment from Barry McKinnon of MC Squared Design Group, North Vancouver, BC., …

If It’s Too Loud, It’s Too Loud!

If It’s Too Loud, It’s Too Loud!

Some four decades ago, loudspeaker technology and the ability to generate sound pressure levels (SPL) above the recognized threshold of human hearing damage …

The Mix in the Room

The Mix in the Room

The art and science (for it is both) of live sound reinforcement in any worship space must take into consideration a large number of factors unique to HOW …

When No Really Means: I Don’t Know

When No Really Means: I Don’t Know

What Does No Really Mean? I don’t know which specific issues you encounter when dealing with a client who knows only one answer to every suggestion or …

Thou Shalt Have Faders

Thou Shalt Have Faders

If your worship facility is part of the 65+ percent of houses of worship in North America with a congregation number less than 300 to 400 members, you are …

We Can Measure But Do We Know?

We Can Measure But Do We Know?

Occasionally this column will dive deeply into a topic, starting, as is my wont to do, with a historical perspective. The history is there for a reason. To …

The Sound of the Word

The Sound of the Word

Words. We use hundreds, if not thousands of them every day. In a plethora of languages, dialects and forms, words are the building blocks of our verbal …

The Truth and Nothing But the Truth?

The Truth and Nothing But the Truth?

The title of this column is a phrase that is the basis of a legal oath that has been part of English Law since at least medieval times and has essentially …

A 500 Million Dollar Mistake

A 500 Million Dollar Mistake

In the previous rAVe HOW article, we discussed the value and application of acoustical treatment(s) to almost any existing house of worship (HOW) facility. …

The Real Cost of a Product

The Real Cost of a Product

Any one in the AV industry who specifies, purchases, sells or buys the essentials we use every day to build our systems knows that these “products” …

Money for Nothing

Money for Nothing

Long before the 1987 movie “Wall Street” and the now-legendary quote from the fictional Gordon Gecko “Greed is good” became part of the …

In My Head or On the Stage

In My Head or On the Stage

The house of worship sound reinforcement space can be segmented in a wide variety of ways for a large number of purposes. The simplest divider is whether or …

The Sound of Sound

The Sound of Sound

In a world of steadily increasing digitization, robotization and electronic origination of everything from voicemail prompts to virtual customer support, the …

Become Multidisciplinary or Else

Become Multidisciplinary or Else

It’s time to fire up the legendary waaaay-back machine once again to go to the year 1982. Why? Because it was in that year that the National Sound …

We Have a Plan But It Doesn’t Work!

We Have a Plan But It Doesn’t Work!

Suppose you were one of the United States largest businesses, with your estimated net valuation exceeding 63 billion dollars, with gross revenue over 9 …

Misaligned and Disarrayed

Misaligned and Disarrayed

Suppose for a moment you were a line array loudspeaker product. Genetically speaking, your DNA could have come from more than 150 different manufacturers, …

Did You Miss Me?

Did You Miss Me?

I’m back! As some of you may have noticed (at least based on emails I get), for the past three-plus years my byline has not appeared in any AV Industry …