Catherine E. Jones

Catherine E. Jones

Catherine is a contributor for the rAVe BlogSquad. Contact Catherine at catherine.ejones87@gmail.com.


Commitment to Social Media

Commitment to Social Media

Getting involved in corporate social media can be a daunting prospect, particularly if it is something you have had little experience with. You are aware that it has proven to be a viable channel for your company’s marketing, but have no real clue where to start with it. Social media marketing, as with other channels […]

ISE 2013: What I’m Looking Forward To

ISE 2013: What I’m Looking Forward To

Integrated Systems Europe is one of the largest AV and electronics tradeshows in the world. Taking place in Amsterdam, it covers most of the Amsterdam RAI and plays host to almost 900 exhibiting dealers and manufacturers. This year it will be its largest yet, having expanded to all 12 halls, and over 32,000 net square-metres. ISE anticipates welcoming over 40,000 […]

Escapism…In 8K

Escapism…In 8K

It’s almost time to pack away the batons and sweep up the many miles of streamers… I say almost, because now the Olympics have finished, it’s time for the Paralympics to shine – and if it’s anywhere near as good its predecessor, we’re onto a winner. The coverage across all events was second to none and I, […]

What’s Wrong With This Picture?

What’s Wrong With This Picture?

I retweeted an article that is due to appear the next issue of Wired Magazine, but I found myself drawn back to the images. New York photographer J. Henry Fair is taking photos of what he calls “industrial scars” to raise awareness of pollution in the world. He initially took photos of harrowing scenes,devastation of wildlife and […]

Impact on Audience

Impact on Audience

It’s great reading hearing the innovative methods that companies are using to draw attention to their latest campaign. With ongoing developments in technology, we can explore more unique and interactive ways to market companies and products, bringing a whole new world to advertising. This is reflected in the many brands moving away from traditional routes […]

LinkedIn…or Out?

LinkedIn…or Out?

I read a discussion online last week regarding whether social media is a valuable tool to the AV industry. The debate continued over a few days with various input from different sides of the fence. Judging by a lot of the responses to the above question, it appeared that particularly in the CI side of […]

Musing – 5 Days In

It’s five days into the New Year, and already it feels like Christmas was an age ago. I’m back in work sitting in the office, glancing at the remains of the tinsel stuck to my desk and I’m struck with that sense of sad realisation that it’s back to normal life. I sigh, sip my coffee and […]

Futuristic Home Cinema

Futuristic Home Cinema

Below is part of the first case study I wrote for Smartcomm back in August, and I was eager to show just how lovely the cinema room was, especially being a newbie. This was a great chance for me to learn about home cinema, screen ratios, speaker configurations (I could go on!)… but also an opportunity to […]

London Skyline – 2012

My company is lucky enough to be involved in several of the new developments in London, including One Hyde Park and The Heron, and looking at some projects we are working that are not yet at 1st fix stage, I cannot believe the changes occuring in the London skyline! The below images give you an idea of how different the capital is going to look […]

What are you looking for in 2012?

A blog posted by Oliver Richardson (sales and marketing director, DB Systems) stated that in 2012, we’ll see “an evolution of AV technology, such as touchscreens, multi-touch etc, rather than seeing something truly revolutionary.” I’m inclined to agree; whilst I have read of significant developments in areas such as digital signage and 3DTV, I am not sure if we will […]

Hi I’m Catherine…

Hello! This is my first blog entry as a member of the rAVeBlogSquad, I’m delighted to represent from the UK side of things, and was thrilled to have been asked. The minute I received an email to say I had been officially “set up”, I felt immensely excited and eager to write my first entry… …After […]