Anthony Coppedge

Anthony Coppedge

Anthony has worked in the secular world of A/V, the ministry world of church staff and the para-church ministry of three companies that serve the church space. Today, his consultancy focuses on helping churches and para-church ministries leverage appropriate systems, processes and technologies for more effective ministry. Anthony leads out of his strengths of effectively caring for people, efficiently managing resources, and enabling scalable growth. He has been consulting, teaching, writing and speaking to church and business leaders for nearly 20 years. Anthony blogs at his site AnthonyCoppedge.com

Christmas Church Tech in the Summer

Christmas Church Tech in the Summer

The dog days of summer are upon us and much of the commercial and education vertical markets have slowed to a crawl, but the house of worship market is heating …

What Are You Giving Away to Churches?

What Are You Giving Away to Churches?

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device …

What Is Your Brand Known For?

What Is Your Brand Known For?

Amazing new product? Check. Great fit for a church installation? Check. The dissonance between who you say you are and who your church prospects say you are? …

It’s 2017 and Video Content Is Missing

It’s 2017 and Video Content Is Missing

Video sharing and advertising are ironically lacking from the audio, video and lighting (AVL) industry while the growth of this format and medium continues to …

Corporate Culture and The AVL Industry

Corporate Culture and The AVL Industry

There’s a pattern of overworked teams in the audio, video and lighting industry. From the manufacturers to systems integrators, the lunch conversations …

Churches, IoT and Fully Integrated AVL

Churches, IoT and Fully Integrated AVL

In sales, your best client is likely the one who buys repeatedly and recommends you consistently. For a long time, I had two of my best clients fit this …

Agile Marketing for the AVL Industry

Agile Marketing for the AVL Industry

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software …

Top House of Worship Market Ads of 2016

Top House of Worship Market Ads of 2016

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland …

The Four Uses of 4K Video in Churches

The Four Uses of 4K Video in Churches

I made a prediction in 2014 here at rAVe that 4K video would start to become the normative in large, multi-site churches by 2020. I think I’ll still be …

House of Worship: Mistakes Will Happen

House of Worship: Mistakes Will Happen

The house of worship market is like any concert venue when it comes to the impact of real-time mistakes in front of a live audience. Years ago, I had a …

Align to Church Growth Trends

Align to Church Growth Trends

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and …

Churches — The Art of the Sale

Churches — The Art of the Sale

Almost all manufacturers and systems integrators have had at least some experience selling to churches, though those who have mastered the art of the sale to …

For House of Worship, Know Thy Audience

For House of Worship, Know Thy Audience

I continue to hear from people who read about the house of worship market here on rAVe and are looking for ways to differentiate their offerings. For …

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