Anthony Coppedge

Anthony Coppedge

Anthony is an Agile Marketing evangelist and Agile-certified coach. He teaches the proven and unmatched success of Agile for aligning Marketing teams to business outcomes for measurably better deliverables with greater frequency and impact. He has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.

Alexa, Manage My Church AV System

Alexa, Manage My Church AV System

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming …

The Failure of AV Marketing

The Failure of AV Marketing

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, …

Church Technology Conferences

Church Technology Conferences

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then …

Laser Projection in Churches

Laser Projection in Churches

Every single time I get asked about laser projection, I think of the Austin Powers movie franchise villain, Dr. Evil, and his obsession with putting lasers on …

Asking the Right Questions

Asking the Right Questions

I’m an extrovert. Most people assume this means I love to talk all the time, I’m energized by social situations, I like to solve problems by discussing …

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help …

Solve the Pain, Then Introduce Strategy

Solve the Pain, Then Introduce Strategy

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and …

Top House of Worship Ads of 2017

Top House of Worship Ads of 2017

You’d think that here at the end of 2017, the AV industry would learn to not waste marketing co-op and advertising dollars. But, no. In this industry, …

The Future of Selling Service to Churches

The Future of Selling Service to Churches

It’s all in the fine print. Most people won’t open up new gear and grab the owner’s manual and warranty information and spend the next two hours pouring …

To the Pastors of the Future

To the Pastors of the Future

This is an open letter to the future church pastors who will have grown up with the Internet, mobile devices and real-time social media their entire lives so …

AVIXA, Open Standards and the HOW Market

AVIXA, Open Standards and the HOW Market

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated …

Heroes Amidst the Floods

Heroes Amidst the Floods

There are stories of heroism and sacrifice, bravery and suffering and the rediscovering of the word ‘neighbor’ in the wake of what may be the worst …

Hiring Sales for Church Market AV

Hiring Sales for Church Market AV

I’ll never forget standing behind the best salesperson in the online sales department as he watched the timer tick down from three minutes on his monitor …