Audience today announced the introduction of its Conductor in-wall power cable that it claims is better than plain-old Romex for custom-installation, home theater, multi-room audio, architectural and other in-wall applications.

Audience Conductor cable features three 10 AWG multi-conductor wires plus a ground wire and can be used in 120-volt and 220-volt applications. The wire is cryogenically treated (aka frozen — huh???), which Audience says relieves built-in stresses and re-forms the microstructure in the copper for improved conductivity. The insulation is made from XLPE cross-linked polyethylene insulation, which provides extreme durability and long-term use yet is flexible and easy to work with. (XLPE is used in plumbing and radiant heat applications and even in human artificial joint replacement.) Uh, hmm, not even sure what to say about this previous paragraph, mostly taken from the Audience press release. It’s definitely written by a marketing person.

Conductor is UL-approved, is OSHA-acceptable and meets ICEA S-95-658/NEMA WC 70, IEEE 383, IEEE 1202 and other standards. It’s currently available at a suggested retail price of $20 per foot.

Here are the details.