Atlona Ships HDR-Capable 4K HDMI-Over-HDBaseT Extender

Atlona is shipping its AT-HDR-EX-70-2PS transmitter/receiver kit. Designed for both residential and commercial applications, it’s designed to extend 4K/UHD HDMI signals over HDBaseT with support for High Dynamic Range (HDR) formats.

The HDR-EX-70-2PS extends 4K HDR by combining latency-free, visually lossless (meaning it’s compressed but they say you can’t tell) compression with HDBaseT. Transporting signals up to 4K/UHD at 60 Hz with 4:4:4 chroma sampling (8-bit color) over Cat6a or Cat7 cable, the kit can extend 1080p video up to 230 feet (70 meters), while HDR-enhanced 4K content can be carried up to 130 feet (40 meters).

The new extender supports all video resolutions, audio formats – including PCM plus Dolby and DTS formats – and color spaces encompassed in the HDMI 2.0a specifications. Able to pass metadata for HDR content, the solution supports the 4K HDR10 standard at 60 Hz (4:2:0 chroma subsampling, 10-bit color) plus additional HDR variants. Additional key features include support for HDMI data rates up to 18 Gbps and HDCP 2.2 compliance for the transport of protected content.

The HDR-EX-70-2PS specs are here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..