When you make your sales pitch to houses of worship, do you know what questions to ask? Every month, Anthony Coppedge talks about the differences in selling to house of worship buyers — what they prioritize and value, what their pain points are, what they really want from their AV dealer/integrator. This month he talks specifically about powerful questions you can pose to find out what your particular customer wants and needs. An example: If the same technical AV issue came up tomorrow, what would you do? Their answer may reveal a particular problem they have that is so difficult they would do almost anything to ensure it doesn’t happen again. Finding a way to solve it may be the key to your sale. Anthony also has a second column this month on the reasons integrators justify having low sales in the house of worship market.
Finally, we also have news this month Mackie, Sterling Audio, Ross Video, Attero Tech, PreSonus and more. As always, let us know what you think.