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Volume 5, Issue 9 — September 6, 2012
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Compelling Marketplace Storytelling
By Ken Royal
rAVe Columnist Recently, I video interviewed a young, intelligent online education business owner in New York City, who introduced herself as Chief Storyteller for GoStrengths. There was no hesitation when I asked Renee Jain what I’d get if I opted into GoStrengths. This short video clip is a small part of my interview with her, but will give you an idea of what company storytellers can do. According to Jain, “ Storytelling products often lends a lot more credibility than straight PR.”
The other day my wife was watching a documentary about the Civil War. I had no intention of watching, but I couldn’t leave. The documentary story line was taken verbatim from the journal of a young woman, who had chronicled the Battle of Gettysburg as it was fought around her home. She was caught in the midst of cannonballs whirring overhead, soldiers on both sides dying in scores, and the overwhelming aftermath of bodies and lost limbs. The still images didn’t tell the story, but the words of this young woman experiencing it did — I was hooked — it was so compelling I watched and listened to the end.
Augmenting MY Reality
I was really bummed when the NASA Shuttles were mothballed, and the loss of Sally Ride, first American woman in space — more here, and then Neil Armstrong, moon walker and moon photographer, were more reminders of life’s journeys and endings. But, oh that Mars Rover got me wide-eyed again! Wouldn’t you like to drive one of those? Well, you can get a small slice of that experience with the Spacecraft 3D app. I think it’s a lot safer than cars that drive themselves — for now — but there’s more reality in that story, too.
Interestingly, since that 1969 lunar landing, I’ve gone from reading newspapers to using a tablet for gathering and curating my news. I’m not sure that I’m getting the same passionate storytelling online as I did holding the old-dirty print in my hands. It seems that speed is more the object, and today, many consider reading to be listening to audible books during a commute. To me, that’s more like listening to radio, but in any event, the story has to be captivating to hold us beyond our gnat-like attention span — or from falling asleep. If you’ve ever attended a PowerPoint-pushing webinar, you’ve experienced the latter. Whatever the vehicle, if it doesn’t deliver, we don’t read, listen or watch. It has become more difficult to hold and keep audiences.
Storytelling is different, but just as important today. We may not be saving amazing newspaper stories for forty years, other than as the lining of old wooden chests, but you can’t automate first-person accounts that make us feel that we are there.
There’s nothing wrong with press releases. They serve of quick-serve purpose. I read them, because I have to, and at times because I want to, but they may not be the most compelling way for a company to really share a product or new solution. There’s never a direct, unscrubbed, unpolished quote in them. I’m wondering if you don’t read, delete them before reading, see them in their entirety at various blogs and websites, or even recognize them as part of a post by a journalist. Well-crafted releases can keep a constant flow of words — out there — but I’m thinking the passion, or chance for a real storytelling experience may be lost. Sometimes I don’t even know what the product is after reading a press release, and need to decipher that by reading the “more info about the company” paragraph at the bottom.
Lately, I’ve been noticing some interesting job listings on LinkedIn, and other places, for companies looking for corporate storytellers. I find that fascinating; a company hiring a communications person to help gather, write and tell stories within the corporation, as well as outside. Corporate storytellers may be a good way to help share real stories to compete with the contrived ones — or the fairy tales out there. There has to be someone in a corporation who can do that — right?
Someone sent me an image of a single whiteboard, standing straight up, in a school dumpster, expecting me to get crazy about it. I wrote back that if I were throwing something like that away, I’d lay it flat, because it would be easier to pile more stuff on top. What’s the real story? Was it a set up? Was it completely unrepairable, or so old that even spiders would weave webs on it anymore? And one tossed whiteboard doesn’t make a real story or statement for me. It’s too easy to make up stuff and get away with it today. If the photographer really wanted to have some fun, learning a little photo editing could have put dozens of them in the dumpster. For me, getting to the heart of the real story is where we need to be. It’s too easy to jump at impossible and erroneous conclusions. Where’s your corporate storyteller?
I really like what Ford is doing at FordSocial with a great customer campaign, which uses personal stories, innovative suggestions, social media, and video. Grabbing a badge is just icing on the social media cake. I think variations of this idea could be used more, or better, in the education marketplace. I haven’t owned a Ford in years, but enjoyed looking at their online approaches for involving customers in developing new ideas. It seems cars have become some of our largest, mobile computing devices.
A while back, someone at Asus sent me a personal e-mail about their Google/Android Nexus 7. I researched it and wrote about it here. After writing the post, I received a form-like press release about it. The e-mail was what moved me to look further and write. The release looked like so many others — only the products and specs for the Nexus 7 had been plugged in. It turns out that I was right in liking the Nexus 7, although I don’t subscribe to the company line that it would be too expensive to add a front-facing camera to it. I’m not sure I would have written about it without that e-mail.
My grandsons range between 2 and 5 years old, and spoiling them is our favorite full time job. So, we were talking with our kids about holiday gifts for their kids. I was thinking toys, trucks that roll and open to carry things, bubble-making gadgets, and the latest superhero characters. Our kids — all in their mid 30s said to save spending on a lot of stuff and just get the grandsons the new Apple mini iPad. My wife said, “OK.” To that I replied, “What! It’s just smoke and mirrors right now. You can’t promise what hasn’t been built yet. What happened to toy trucks?” My wife didn’t skip a beat, “It’s your job to get them! When it comes out.” I’ve given up saying anything but “Consider it done.” If the mini iPad is an Apple fairy tale, Grandpa will need to do some serious explaining to Grandma. I may need to open a lemonade stand atop the driveway to pay for these things — if they become more than fantasy, too. I’m still pushing the toy cars and trucks option. As I remember, moving more than a finger is good for kids. Doubt if any of that is covered by Apple’s online support FAQs — yet. Apple makes good use of storytelling — and we all seem to help them do it — including my wife and kids.
Royal Note: At the time of publication the best rumors say that the new iPhone will take the stage first, and followed at a later date by a mini iPad.
Maker Movement
I just love the Maker Movement. It brings me back to a time when free catalogs for building shortwave radios came in the mail and offered a poor kid a chance to dream about making something that would actually hear and talk to people in places beyond my small town boundaries. I wrote more about it here.
I don’t think this site will help me with my mini iPad holiday gift dilemma, but there are some pretty cool things at Adafruit for rekindling a passion for building stuff in our young folks — girls and boys alike. Limor Fried, MIT Engineer, founded the company, and supports educating kids in knowing how to build amazing things through projects. She is quite a storyteller as well.
You can believe it! Really, you can!
Speaking of fairy tales, no one could have written the one Microsoft handed its partners. “Yep, we’re going to build and sell our own stuff — and in our own Microsoft stores.” Yikes, under the Microsoft bus is a really crowded place. I wonder if the Acer folks will battle back with more creative Android, Linux, and other Open Source options? Now, that would be a good thing, right?
Get ready for more Microsoft stories, under that newly designed logo — with the Surface unveiling, Windows 8, Windows Server 2013 — and don’t forget new X-Box announcements. Microsoft hasn’t always been a reliable or great storyteller, but they’ll need to figure it out. I’m not sure they really know how to get us to tell their stories for them either.
How come refrigerators all look alike to me?
When Apple and Samsung slug it out, we begin to wonder about look-alikes, and talk about licensing, infringement and product dress. While the results of settlements will be debated, fought, and modified around the world, there are a few things that need to be addressed beyond use of internal company email. Most importantly, do not give up on making things better — innovating. If that hadn’t been done, we’d still be carrying blocks of ice up flights of stairs for refrigerators called iceboxes. Thank goodness we’re past the goal for each home to own an ice pick. We want as consumers, to see different and creative — for a great price — and marketplace competition is good for all. Competition prevents companies, for the most part, from becoming lazy, and helps consumers answer the question why they need something.
When I go to education/technology conferences and shows, many times, I see what seem to be similar things presented by different companies. Sometimes, I have to look up at the sign above the booth to know where I am. I’m not talking OEM here, but rather unique offerings that differentiate — make me want — and need a product. It is difficult to create a captivating story when the product or solution doesn’t ring the consumer or customer’s bell — loudly. I think that many times moving ahead of the pack takes some moxie to be different and distinctive. Following the herd, with only a look for today is reactionary rather than a proactive approach. That gets old fast.
Look around as larger companies gather in the smaller ones — it’s easier to buy than create. While it may be good, monetarily, for the small companies, the hunger to innovate sometimes disappears. I worry that start-ups as we know them may be headed for a sort of marketplace extinction. I hope not, because more stories begin there.
At your next team meeting the challenge could be to figure out the next new thing that will distinguish what your company will do — after today. If you’re looking at the same faces, and hearing the same thoughts, it’s time to invite some new guests to the table with new ideas. You may not need science fiction writers at the table, but hearing from some new voices couldn’t hurt, and sometimes even the wildest ideas create real sparks. When that next new thing is proposed or discovered, make sure a corporate storyteller shares it. Don’t lose it in a standard press release, especially if you have something game changing.
Finally, say it ain’t so! Lexmark is getting out of the inkjet market, in part to concentrate more on software as well as its managed print servers. Change is not easy, unfamiliar, not always a wonderful experience, but increasingly necessary and inevitable for success today. There are certainly stories needing to be told there.
Ken Royal is a teacher/education and education technology blogger/reporter, video interviewer, podcaster, education event news commentator with 34 years of classroom/school and instructional technology experience. His teaching accomplishments include being four-time district teacher of the year, Connecticut Middle School Teacher of the Year and Bill and Melinda Gates award for Technology School of Excellence. Reach Ken at ken@ravepubs.com or on Twitter at http://www.twitter.com/kenroyal
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Furman Ships MiniPort Furman is already shipping its Contractor Series CN-15MP (15A capacity) MiniPort that's designed for components outside the equipment rack. The CN-15MP includes one pair of AC outlets with configurable delay on/off options, while so-called Extreme Voltage Shutdown circuitry protects connected equipment against under/overvoltage conditions. When connected to a Furman SmartSequencer (CN-1800S or CN-2400S), the CN-15MP's SmartSequencing technology allows bidirectional, safe sequenced power on/off of remotely located equipment with the simple press of a button or turn of a key. Remote control/monitoring is available via Panamax/Furman's BlueBOLT cloud-based platform. The CN-15MP can also be integrated with legacy (non-Contractor Series) and non-Furman power conditioners/sequencers via remote terminal blocks.
See all the specs here: http://www.furmancontractor.com/
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Extron Debuts Three-Input VGA and HDMI Switcher That Outputs Fiber Extron's new FOX T USW 103 is a three-input switcher with an integrated fiber optic transmitter for long haul transmission of HDCP-compliant HDMI, RGBHV or HD component video, plus stereo audio and RS-232 control signals over fiber optic cabling. Extron says this three-input switcher uses all-digital technology to provide pixel-for-pixel performance with signals up to 1920×1200, including HDTV 1080p/60. Analog AV input signals are digitized to ensure that a high quality signal is transmitted to the final destination. To streamline installation and system operation, the FOX T USW 103 includes integration-friendly features such as EDID Minder, Key Minder, audio embedding, auto-input switching, RS-232 control and real-time system monitoring. The compact, low profile FOX T USW 103 allows for discreet installation such as beneath a table or in a lectern.
As part of the line of FOX Series fiber optic products from Extron, the FOX T USW 103 is compatible with FOX Series HDMI, DVI Plus, DVI and VGA receivers. This transmitter can also be used in combination with FOX Series matrix switchers for HDCP-compliant signal distribution systems up to 1000×1000 and larger. To ensure system operability, EDID Minder manages EDID communication between sources and destinations, and Key Minder continuously authenticates HDCP encryption.
Here are all the specs: http://www.extron.com/product/product.aspx?id=foxtusw103&s=0
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Share Article Back to Top Peerless Ships Portable Large LCD Stand At InfoComm, Peerless debuted its SC590, a floor-stand on which a giant LCD TV to (up to 90") can be mounted and made portable — basically, portable digital signage. With an incremental tilt of -2°, 0° and +5°, internal cable management, 4" casters, the black powder coated SC590 is capable of holding any monitor up to 220 pounds (from 32" – 90"), includes security hardware and uses a VESA standard 600×400 mounting pattern.
All the details are here: http://www.peerless-av.com/en-us/professional/products/SC590
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Share Article Back to Top Sharp Intros 2800-Lumen WXGA Projector For $1,100 The new Sharp PG-LW2000 is a WXGA (1280×800) projector aimed at classrooms and small meeting rooms. Specified at 2800 lumens and priced at only $1,100, the single-chip DLP-based PG-LW2000 is 3D-ready, offers a contrast ratio of 2000:1, uses a five-segment color wheel, has instant on/off, weighs in at just 5 pounds and has both HDMI and VGA/component video inputs. The lens that ships with it is capable of projecting with a throw ratio of 1.9-2.3:1.
All the specs are here: https://www.ravepubs.com/utility/documents/PG_LX2000_PG_LW2000_PG_LS2000-1.pdf
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Almo Professional A/V Announces Last Chance to Register for E4 Dallas on September 13 Almo Professional A/V, in partnership with InfoComm International, announced the last chance to register for its next E4 AV training and networking event taking place in Dallas on Sept. 13. In addition to bringing more than 30 manufacturing partners and a newly updated set of 13 educational sessions, many worth CTS Renewal Units (RUs), a large number of Almo’s exhibiting partners, including Samsung Electronics, NEC Display Solutions, Panasonic, Sharp, LG and more, have announced they will showcase brand new products during E4 Dallas.
An overview of the Almo Pro A/V E4 AV Tour can be viewed here: http://www.almoproav.com/Events/e4/
The Dallas E4 event will showcase the following brand new products, including:
- NanoLumens: NanoFlex 112-inch display and a NanoSlim 114-inch display in portrait mode
- Samsung Professional: 22-inch tile product, the UD22B square type narrow bezel display and NL22 transparent cube for retail display
- Sharp AQUOS: 90-inch full array LED TV with built-in Wi-Fi (LC-90LE745U)
- Sharp Professional: 90-inch commercial grade portrait monitor
- Samsung Consumer: 75-inch ES9000 SMART LED TV with built-in Wi-Fi and web camera
- Samsung Professional: 65- and 75-inch ME65B/ME75B LED monitors
- LG: RVF550 multi-point video teleconferencing system
- NEC: E463 new professional LED display
- AMX: DVX-2150/2155HD Enova all-in-one presentation switcher, a comprehensive solution including control, multi-format inputs, video switching, transcoding and scaling, local and remote distribution, plus audio mixing and amplification, all in a single box
Attendees will have the opportunity to explore multi-touch interactive displays and lampless LED projectors. They can learn the ins-and-outs of media players, see examples of signal distribution over long distances and coax, and learn first-hand how to create video wall configurations with control systems. They can also win prizes from sponsors worth a total of over $5,000.
To register or get the agenda, click here: http://www.almoproav.com/Events/e4/ Leave a Comment
Share Article Back to Top InfoComm Sets Dates for U.S. Shows Through 2019 InfoComm International has announced its future rotation plans for its annual InfoComm exposition and conference.
InfoComm 2013 will be held at Orlando's Orange County Convention Center's West Building, June 12 to 14. InfoComm 2014 will be held at Las Vegas Convention Center's North and Central Halls, June 18 to 20. The show will rotate between the two cities in the same halls in mid-June thereafter through 2019. InfoComm has signed lease agreements with both facilities.
"InfoComm exhibitors and attendees have been well accommodated in both Orlando and Las Vegas, and we are pleased to continue our rotation between these great convention cities," said Jason McGraw, CTS, CAE, senior vice president of expositions, InfoComm International. "Our show has experienced phenomenal growth over the past several years based in large part to the well-run convention centers, large hotel selection and premium entertainment options offered by both of these destinations."
A schedule of future dates appears below:
- 2013 – Show 6/12-6/14, Conference 6/8-6/14, Orlando
- 2014 – Show 6/18-6/20, Conference 6/14-6/20, Las Vegas
- 2015 – Show 6/17-6/19, Conference 6/13-6/19, Orlando
- 2016 – Show 6/8-6/10, Conference 6/4-6/10, Las Vegas
- 2017 – Show 6/14-6/16, Conference 6/10-6/16, Orlando
- 2018 – Show 6/6-6/8, Conference 6/2-6/8, Las Vegas
- 2019 – Show 6/12-6/14, Conference 6/8-6/14, Orlando
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Share Article Back to Top Whitlock Launches v-Scheduler for Enterprise Customers Whitlock has launched the new v-Scheduler, which the company describes as a one stop solution for room and video conferencing meetings across the enterprise as it enables customers to schedule meeting rooms and automate video meetings from a simple user interface anywhere, anytime and from any device.
Powered by software made by MyVRM, v-Scheduler provides a simple user interface on a platform that integrates with a customer’s legacy systems and enables the scheduling of rooms, resources and services. In addition, v-Scheduler talks directly to Polycom, Cisco, LifeSize or Vidyo to automatically launch both point-to-point and multi-point video meetings.
Whitlock’s v-Scheduler interface can be accessed via an Internet portal, Microsoft Outlook, Office 365, Lync, Lotus Notes and even mobile devices such as iPhones, iPads and Androids.
For complete specs, go here: http://www.whitlock.com/sites/ddev.whitlock.com/files/Whitlock%20v-Scheduler.pdf
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Share Article Back to Top Vaddio Upgrades IP Camera Control Vaddio just released a software update to its USB Camera line. The free Version 1.0.1 software update allows ClearVIEW HD-USB PTZ camera users the ability to control the camera from any computer or mobile device that supports a web browser.
Download the updates at http://www.vaddio.com/tech-center.php
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Share Article Back to Top Extron Adds Length to Retractor Series Extron's new Retractor XL (Extended Length Cable Retraction System for Cable Cubby Enclosures) provides for cable extension up to five feet (1.5 meters) and is available in versions to support most AV and data signal types including VGA, Network, PC Audio, USB, DisplayPort or HDMI. The Extron Retractor Series, introduced in 2009, is also available for applications where cable extension of 3 feet (90 cm) is appropriate.
The Retractor XL is engineered with a dual-pulley mechanism controlled by a constant-tension spring that can withstand frequent use in schools, libraries, conference rooms and other high-utilization environments. Each Retractor XL module includes a pre-loaded, continuous 12-foot (3.6 m) cable for a single type. A four-foot (1.2 m) pigtail is provided on the input side of the Retractor module for ease of installation and connection to under-table electronics, floor boxes or an Extron AVTrac floor mounted raceway system.
Extron offers two special-purpose Retractor XL versions. The Retractor XL DC is a way of extending DC power to laptops from the power supply located beneath the table (laptop power supply not included). It is compatible with many Dell, HP, and Compaq PCs. The Retractor XL VGA SM provides remote input connection and selection for Extron VSW 2VGA A and SW VGA Ars switchers.
All the specs are here: http://www.extron.com/product/product.aspx?id=retractorxl&search=retractor%20xl
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Share Article Back to Top NEC Updates Interactive Software – Adds Apple TV Compatibility NEC's Interactive Software gives displays SMART Technology-like features for classroom instruction. It's used in conjunction with all NEC projectors that have networking capabilities and is compatible with Apple’s iPad. It's been about a year since it's been shipping and now they've added more features, such as:
- Record all annotation and audio from a presentation for playback at a later date
- Share videos on YouTube, Facebook or via email
- Select whether or not the iPad will be connected to a server (PC or Mac) upon opening the app
- Connect directly from the iPad to an Apple TV without need for a server
- Use an onscreen wrist guard to prevent unintended annotations from a palm being place on the iPad surface
- Direct controls for Microsoft Keynote and PowerPoint programs
Although aimed at education, it can be used in meeting room presentation environments too. To use NEC’s Interactive Software, customers must download the program to a computer and the companion Doceri app in iTunes to an iPad. By connecting both devices to a wired or wireless network via a network infrastructure or ad-hoc connection, complete control of the PC or Mac from the iPad is possible. This link creates a collaborative environment between the presenter and participants from anywhere within the classroom or boardroom.
Here are all the details: http://www.necdisplay.com/p/interactive%20-software/np01sw Leave a Comment
Share Article Back to Top Sharp Debuts New 60" LCD With 2.4-Millimeter Bezel The new 60" LED-backlit LCD PN-V600 display has what Sharp is claiming is the thinnest bezel on the market. Designed for video wall applications where you want to create a giant, almost seamless image, the PN-V600 is specified to have only a 2.4-millimeter bezel on the right and bottom and 4.1 millimeter on the left and top of the display, making the entire bezel when in a video wall configuration 6.5 millimeter. It's designed to let you build video walls as large as 25 screens (in a 5×5 configuration).
Specified at 450 cd/m2 brightness, the PM-V600 is a full-array, LED-backlit monitor with a native 1365×768 resolution. The display is also Energy Star-qualified, using 310 watts of max power.
Full details are here.
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Share Article Back to Top Chief Adds Power-Protected Outlet to Product Line Chief announced today the addition of the PX2W, which provides surge protection and power conditioning hidden in an easy-to-integrate power outlet.
Chief has added this industry-first power outlet conditioner to several wall mounting products, which will add power protection to every installation. New mount bundles are available that include the power accessory with the WM2 Series of short-throw projector wall mounts, the Large THINSTALL Dual Swing Arm Wall Mount and the Large FUSION Micro-Adjustable Tilt Wall Mount.
When ordering, look for the "P" at the end of the model number. Learn more at http://www.chiefmfg.com/Series/Powered
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Share Article Back to Top Dukane Debuts New iPad Cart The new MCC2 cart from Dukane will sync and charge 32 iPads. Priced at $2,200, features include:
- Plastic design with steel internal structure
- Secure, can be closed and locked with combination padlock
- LED lights on top to indicate charging status
- Three extra outlets on top to charge peripherals
- Numbered slots with wire management
- Includes cooling vents throughout, two storage drawers for laptop or spare cables and an access point storage compartment
- Slot-in sliding doors
- Smooth 5-inch rolling wheels, two casters with brake locks
- Ships fully assembled
Click here for more information: www.dukane.com/av/products/documents/specs/MCC2.pdf
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Share Article Back to Top Extron Debuts Fiber RS232 Control Inserter Extron's new FOX RS 104 is a four port RS232 inserter for long-haul transmission of control signals to remote source and destination equipment over fiber optic cabling. Each port provides a bidirectional fiber optic connection to an Extron FOX Series transmitter and receiver for the insertion and extraction of control data, while maintaining a continuous pass-through link for video and audio.
RS232 data from the Ethernet port is inserted onto one or more of the fiber optic outputs, providing remote monitoring and control. Output reclocking on the inserter’s buffered fiber optic outputs ensures signal integrity, sending the fiber optic signal at its original power level. It maintains the performance of optical signal transmission while providing bidirectional control from a control processor, eliminating the need for separate control system wiring to remote devices. Available in multimode and singlemode models, the FOX RS 104 is compatible with the line of FOX Series extenders, distribution amplifiers, switchers and matrix switchers.
Here are all the details: http://www.extron.com/product/product.aspx?id=foxrs104
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Share Article Back to Top Chief Ships iPad Mounts Chief is now shipping its kits designed for integrating iPads into AV environments. The kits include the FSBI2B portable iPad interface, which works with the latest two generations of the iPad. The snap fit is designed for easy removal for the user on the go.
The KRA400B weight plate accessory, also available separately, accommodates the minimum weight requirements of K1-series dynamic mounts. The weight allows the gas spring arms to function ideally with the FSBI2B.
Chief has bundled the portable iPad interfaces with Kontour Series mounts for fast and simple ordering.
- K0W1I2B — Kontour single display pitch/pivot flush mount with FSBI2B portable iPad interface
- K1C1I2B — Kontour single display column mount with FSBI2B portable iPad interface and KRA400B weight plate accessory
- K1D2I2B — Kontour dual display desk mount with FSBI2B portable iPad interface and KRA400B weight plate accessory
Here are all the specs: http://www.chiefmfg.com/Products/K1C1I2B
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Share Article Back to Top Improv Electronics Announces $40 Boogie Board LCD eWriter Improv Electronics just unveiled its newest Boogie Board LCD eWriter, the Boogie Board Jot eWriter, last month. Like all other Boogie Board eWriters, the Boogie Board Jot eWriter features what Improv calls a "Reflex LCD" as its writing surface. Made of shatter-proof plastic, the Reflex LCD is ultra-thin and light and provides a writing experience similar to pen and paper. Using a metallic-look design available with red, blue and graphite accents, the Jot eWriter offers a soft-touch back to provide grip and stability, a tapered stylus that doubles as a stand for horizontal viewing and built-in magnets for mounting to metallic surfaces.
It ships next month and lists for $40.
Here are all the details: http://www.improvelectronics.com/us/en/boogie-board-LCD-writing-tablet/
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For all you REGULAR readers of rAVe ED [Education] Edition out there, hopefully you enjoyed another opinion-packed issue! For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that's why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad). Don't like us, then go away — unsubscribe! Just use the link below. To send me feedback, don't reply to this newsletter. Instead, write directly to me at gary@ravepubs.com or for editorial ideas, Editor-in-Chief Sara Abrons at sara@ravepubs.com A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I've been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don't think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition. Everything we publish is Opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in February 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GreenAV in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com To read more about my background, our team and what we do, go to https://www.ravepubs.com Back to Top Copyright 2012 – rAVe [Publications] – All rights reserved – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – (919) 969-7501. Email: sara@ravepubs.com
rAVe Ed [Education] contains the opinions of the authors only and does not necessarily reflect the opinions of other persons or companies or its sponsors.
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