Volume 4, Issue 8 — August 25, 2015
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House of Worship Trends The Future of HOW
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Desired Outcomes and the Fallacy of a Quick Fix
By Anthony Coppedge House of Worship Technology Consultant
When a church technician asks a question about video, are they also thinking about lighting? As the saying goes, ‘without light, it’s just radio.’ In online forums or at conferences, I’ve heard the same type of questions focused around a specific technology, narrowly focused on one aspect when the bigger picture needs to be considered. A consultant or systems integrator obviously can help frame the conversation towards the long-term desired outcomes. But can a manufacturer?
As the equipment originator, is re-framing the church tech conversation any less important? Short answer: no. Longer answer: It’s in your best interest to not focus on selling another model, but to help solve immediate issues with a technology path for long-term stability and consistency of operations.
Week in and week out, in churches and rented high school gymnasiums and movie theaters, the church tech shows up before everyone else and stays long after the last attendee has left. They rely on your technology solutions, so it’s important you understand that while the house of worship market is one that you can serve and profit from, each local church is unique and benefits the most when your solutions fit their local context.
Every Church is Unique Google the term “church tech” and you’ll find a half dozen blogs/websites made up of current and former church technicians, each sharing their hearts and experiences to try and help those who are trying to make their way every seven days, distraction-free, though a church service.
A recurring theme on these websites is the number of questions asking ‘how-to’ and ‘what-to-buy’ — the lowest common denominator of tactical problem-solving; necessary, but incomplete. The answer isn’t ever going to be one technology or your latest hardware or software. Ever. That can’t be the answer because a solution is never dependent upon one item, no matter how advanced it is.
There’s a current ad by Adidas that captures the essence of this truth: Create your own field.
The narration in the ad is sublime, and ends with this statement: “You might want to follow me. Don’t. Create your own field.”
While the focus is on selling their clothing for football (‘soccer’ here in the States), the heart of the ad speaks directly to the point I’m making for each of you who wants to increase your sales into the house of worship market: Create your own field, too.
Maximize Church Volunteers The answer must always be that you — manufacturer, systems integrator or consultant — help them leverage technology as part of a larger plan that maximizes volunteer empowerment in their own context. When you empower with technology, you’re providing tools that empower volunteers. That, my friends, is your most important sales point and service solution: Enable the volunteers and allow them to create their own field, too.
In the majority of small to medium-sized churches, volunteers will be the ones doing the research and at the least are influencers or, in many cases, are the decision-makers for purchasing. As the churches get larger, volunteers are no less important, though the decisions around tech purchases are now with the part- or full-time tech staff. In both scenarios, the volunteers will be key operators, committed to learning your technology and improving their craft. To underestimate the influence and power of a volunteer is to miss the very point of the house of worship market.
From training to support, volunteers are at the heart of every church and represent the congregation — the very people funding technology investments in churches.
Solve The Problem After The Problem The quick fix fallacy is that any technology — yours or otherwise — can truly solve a problem. In and of itself, a piece of equipment can, indeed, fix an issue, but your job is to identify why the problem exists and what it represents to the church technical infrastructure. You must not only solve the problem they want, you must solve the next problem they don’t even know they have yet to solve.
Solutioneering is a term I mentioned previously in a rAVe article about helping churches define their AVL budgets, but it applies to the holistic view of serving this market, too. As the technology consultant or vendor, your first duty to the church market buyers is to reinforce the truth that the technology is just the tool, not the point. It’s a lever. As the famous Greek mathematician Archimedes stated, “Give me a place to stand and with a lever I will move the whole world.”
Leverage. That’s what it means to rightly understand technology as a tool. Unfortunately, the quick fix scenario often plays out with a different kind of leverage: pain. When the pain is high, a quick solution is tempting. But this is the church market, and this is a space where community is a big part of their DNA; they’ll just as quickly tell their friends about how they’ve been taken advantage of as they will sing the praises of those who help solve their problems.
As I stated in the article “Your Technology Is Not The Problem,” there is a massive need — and a hunger for — consultants and vendors who will help them beyond the urgent pain points towards a future of consistent operation. And that has everything to do with long-term solutions and a mutually beneficial, long-term relationship.
The biggest desired outcomes for churches is week-in, week-out operation where no one notices the technology. And that, my friends, has far less to do with a piece of gear and far more to do with how you provide clear, lasting solutions.
Share your views and opinions in the comments below and be sure to click the share buttons for social media to put this in front of your church clients.
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Content Marketing Automation for AVL Industry
By Anthony Coppedge House of Worship Technology Consultant
Is selling into the house of worship market about more and better leads or about better follow-up to existing clients? The answer is ‘yes;’ the better question is ‘How?’ to get both.
Content marketing automation is not new, but it has grown up. The digital sales pipeline represents a huge opportunity for getting more leads, better contact information, and a more qualified buyer profile well before a salesperson ever gets involved in the process. As ‘googling’ has been the first point of entry and the go-to option for buyers to whittle down the competition without ever talking to a vendor, the digital landscape of the web has changed the game — permanently — for the Audio, Video and Lighting (AVL) market.
Content Marketing Automation
The marketing software industry has grown exponentially with the rise of Google and the internet as a whole. By leveraging the very tools buyers use to research purchases, web browsers, these marketing software companies have given rise to what started as simply streamlining inbound lead capturing but rapidly progressed to full-blown automation tools with sophisticated data mining, trend analysis, database integration and content management juggernauts. Companies that lead in this have been gobbled up by bigger companies such as Salesforce.com, or simply grown through investors who want to reap the profits from the exponential growth of this market. The shift from merely capturing information to automating the entire pre-sales, sales and post-sales process through software has created content marketing automation tools such as (alphabetically listed) includes key players Hubspot, InfusionSoft, Marketo and the Salesforce Marketing Cloud, which includes the purchase of ExactTarget (email marketing tool), and Pardot (content marketing automation).
Here’s how it works: by leveraging tools that include built-in website landing pages, browser cookies, content management and form management, your firm can take advantage of the Google effect on buyers by offering exactly what they’re looking for and capturing information about prospects along the way. Over time, and through the use of advanced rules and automation baked-in to these software packages, you will be able to acquire more leads, automatically pre-qualify them, and send leads that fit certain criteria you’ve pre-selected right to your sales team members.
The beauty is in the simplicity of automation: no longer does your marketing team need to manage emails, promotions, website content updates and lead form data in disparate systems; it’s all done for you. But before this sounds too-good-to-be-true, the caveat is two-fold: you’re going to need to have your team shift to doing these things through one of these unified systems and they’re going to have to become masters of continuous content creation.
That’s A Lot of Content to Create
It’s likely that your firm has a few key members focused on creating the press releases, product announcements, email newsletters, website content updates, and tradeshow circuit propaganda. This is going to change their world, and likely require a much larger investment in marketing than what has been spent by many AVL manufacturers, consultants, and systems integrators, but it’s hard to put a value on more, better quality leads.
The key to content marketing automation is not in these impressive software tools; it’s in the content itself. One of the most significant differences between pure email marketing and content marketing automation is in the content itself. For email, your team only has to create a little bit of content whenever a new email needs to go out to a list of prospects and/or existing clients. With content marketing automation, the very thing that drives leads to your site and to your ads is great content. As a result, there will be an as-never-before-seen focus on crafting compelling content. And rather than the one-offs of product pitches, what content marketing automation forces you to do is build unified content campaigns that can span as wide as they are deep.
Great content will, and should, come from multiple places and be created on multiple mediums: articles, product pieces, how-to videos, persona-based mini stories, client user cases, proof of concept videos, technical documentation and press releases — they’re all part of the same story arc. This isn’t the marketing of old where new one-page slicks are printed out days before the next trade show; it’s the new way of marketing.
Meet Buyers On Their Journey
Put simply, content marketing automation is a mix of technology and tactics aligned to create a single view on both customers and prospects, and to be where customers are at any given time in their lifecycle through a customer-centric, content-focused story arc. This is how we engage users face-to-face, too, by building rapport, sharing helpful information, surprising them with unrealized potential, and offering them a stake in their own future through the leveraging of technology. Here, we’re simply digitally engaging them along their journey from discovery to research to acquisition.
Your marketing team members are freed from mundane, repeatable tasks, which makes them available for higher value strategic and creative tasks that aid in the development of better-qualified lead pipelines. Frankly, the shift for the salesperson may be the biggest motivator for your firm to take this digital deep dive, as every good salesperson knows that quality leads, delivered at the right time, and armed with the right motivators of the prospect are what they want to increase their close rates. And when software forces an organizational shift to more intentional pre-sales work, the entire organization benefits.
I’ve now integrated content marketing automation into two firms I’ve worked for, and the results were dramatic in the exponential increase in leads and the quality of the leads overall. The work, however, was intense and took months just to get put in place. But the reason I’ve done it twice is because I can do far more with this kind of software working for me than I ever could using Google Analytics and email tools myself.
My experiences have led me to share this with the AVL industry because I still see a massive disconnect between the incredible technology being advanced year-over-year and the shockingly disappointing product and vendor websites. It’s time that the same kind of focus and intentionality that goes into creating world-class products went into helping buyers discover, self-identify, and purchase with greater confidence than ever before.
I know the church market is looking for just this kind of help. Will your firm take the digital dive into content marketing automation?
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Audio-Technica Shipping AT2020USBi Cardioid Condenser USB Microphone Audio-Technica is now shipping its AT2020USBi Cardioid Condenser USB Microphone featuring iOS compatibility. Combining high-resolution audio with increased connectivity options, the AT2020USBi cardioid condenser microphone adds a new level of sound-quality and convenience to Audio-Technica’s USB microphone line.
AT2020USBi features include:
- Condenser microphone with digital output
- A/D converter with 24-bit/96 kHz sampling rate
- Mic gain control allows you to adjust input level on the mic itself
- Designed for podcasting, home studio recording, field recording and voiceover use
- Compatible with Windows 8, Windows 7, Vista, XP, 2000, Mac OS X and iOS
- Tripod desk stand with folding legs for secure and easily portable tabletop use
- Included USB and Lightning cables provide ready connectivity to computers and iOS devices
AT2020USBi specifications:
- Frequency Response: 20 – 20,000 Hz
- Power Requirements: USB (5V DC); Lightning (3.3V DC)
- Bit Depth: 24 bit
- Sample Rate: Up to 96 kHz
- Output Connector: Micro-HDMI
The AT2020USBi lists for $199.00 and all the detailed specs are here. Leave a Comment
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Entry-Level Screen Goo Basic Paint Now Available Worldwide Goo Systems is the maker of Screen Goo, a high end projection paintable surface used for home theaters, small meeting rooms and classrooms.
However, there are other applications where depth of image is not as much of a consideration. Displaying spreadsheets in a boardroom or classroom or projecting hymn lyrics in a church sanctuary and other similar text-based and simple graphics applications don’t require the sophistication of the of a full blown Screen Goo installation. Goo Systems has developed a new product called Goo Basic for these installs.
Available in White for fully light controlled environments and Grey (negative gain) for moderately lit rooms, Goo Basic is a fraction of the cost of the original Screen Goo. Should the end user’s projection needs evolve, a Goo Basic Screen can be upgraded to a Screen Goo surface with the addition of a suitable Screen Goo Finish coat.
Goo Basic is now in stock and available worldwide here. Leave a Comment
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LAB.GRUPPEN Debuts Application Browser 1.2.0 Software for LUCIA Amplifiers
LAB.GRUPPEN has announced that the new version of its Application Browser configuration software for the LUCIA range of compact power amplifiers is available for immediate download on its website. The free download is offered for both Mac OS and Windows and are accessible in the Support/Downloads section of the site or by using this link.
With the new software, all six LUCIA amplifiers — including the two new 70V models — can access the full set of matrixing and DSP features, some of which were previously restricted to the premium M-suffix models that offer additional inputs and line level outputs. The common harmonized feature set now includes custom EQ on inputs, custom EQ or preset recall for each discrete output, reconfigurable GPI ports, and LAB.GRUPPEN’s exclusive ADLC (Automatic Dynamic Loudness Contouring). Each model also offers matrix mixing of all inputs to all available outputs as determined by the model’s available hardware I/O capability.
For current LUCIA 120/2 users, the software release enables a major upgrade of DSP capabilities at no extra cost, as the new features are unlocked by the software/firmware upgrade.
Here is where you can get it. Leave a Comment
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Listen Technologies Intros the Loopworks Measure SystemListen Technologies launches the Loopworks Measure system, a new induction loop measurement system, and a continuation of the Loopworks concept first launched in 2014. The Loopworks Measure systems combines a multi-platform iOS App, a self-calibrating receiver and a suite of online tools and resources.
The Loopworks Measure App and R1 Receiver are supported by the Loopworks online database and reporting tools that automate the process of collecting data, creating certification or test reports that give users direct access to support from Listen Technologies’ loop experts. Loopworks Measure brings together excellent value, high performance measurement, and ease of use to create a new end-to-end Hearing Loop measurement system.
- Measure R1 Receiver: The R1 Receiver is an audio induction loop receiver with a vertically mounted pickup coil designed to be used in conjunction with the Loopworks Measure iOS App.
- iOS device: Loopworks Measure will work with an iOS phone or tablet running iOS 8.0 or later. It requires an internet connection to set up, and to sync with the database, though is not required during testing.
- The App: The Receiver works via the App, which is available FREE from the iTunes store. The Loopworks Measure App + Receiver can be used in simple meter mode, and users can sign up for an account to access the full range of Loopworks functions and to save data or record audio.
- Loopworks: An Ampetronic‐hosted database, where all test data is stored, and data can be commented and edited into reports and test certificates.
Ampetronic will provide online training resources for the Measure platform. This includes a downloadable quick-start guide, a reference manual, a webinar introduction and a number of instructional video packages. These will all be accessible through the Loopworks portal.
The Measure R1 device can be purchased direct from Listen Technologies website. The list price is $240 and all the details are here. Leave a Comment
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Anchor Audio Ships Bigfoot Portable Audio SystemAnchor Audio is now shipping its Bigfoot Line Array portable speaker system that was announced at InfoComm. The portable, battery-operated speaker system outputs 130 dB and 400 watts AC/DC of sound through its five 8” neodymium woofers and one high-efficiency tweeter, all powered by three rechargeable batteries and one neodymium compression driver. It comes in a durable UV resistant enclosure and two rugged, heavy-duty 8” wheels.
It offers up to four built-in UHF wireless receivers. Standard inputs and outputs include: two universal microphone inputs, one 1/4” balanced line input, one 3.5 mm AUX balanced line input and USB charging for portable devices. It also features standard built-in Bluetooth connectivity on all models and an optional built-in CD/MP3 combo player. The Bigfoot includes bass and treble controls for fine-tuning as well as a battery level indicator.
The Bigfoot Line Array is available à la carte as well as in packages with either two or four wireless receivers and microphones. The cost of a base unit starts at $3,350 and the top of the line package, the Bigfoot Quad, includes the system with standard built-in Bluetooth, a built-in CD/MP3 combo player, four wireless receivers and the customer’s choice of four wireless microphones.
Here are all the details. Leave a Comment
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RCF Debuts New VMAX Series of Passive SpeakersRCF is shipping its new lineup of passive solutions designed for the live sound market. The VMAX Series offers dedicated models with focused horn directivity designed for both portable and permanent situations where high SPL and long-term durability are primary specs.
The VMAX Series includes a 6”, 10” and 15” (all two-way cabinets), a dual 15” two-way cabinet, plus dual 18” and dual 21” subwoofers. And, a new V6-L dual 6” line array module is schedule to start shipping by the end of the year.
The VMAX Series incorporates RCF design and technologies including Precision Hyper-Vented woofers, high power and low distortion neo compression drivers, Constant Matching Design (CMD) of transducers with lower crossover points to maximize efficiency and output, CMD Coverage Matching Design providing consistent horizontal and vertical pattern control and their LICC Crossover Systems matching amplification and control system.
RCF claims the VMAX Series uses larger voice coils with inside/outside windings for better heat dissipation and mechanical resistance, high performance matched compression drivers enabling RCF to lower the crossover point for improved sound quality and musical clarity, mid-bass transducers providing accurate frequency response linearity with very low distortion, and designing cabinets of compact dimensions to the acoustic output.
The cabinets are a reinforced construction birch with coated weather resistant polyurea paint, free from any spurious vibrations. The grilles is an epoxy coated heavy duty steel grille, both cosmetically attractive and strong to handle the rigors of both permanent and portable use. The cabinets are multi-functional, with the two-way cabinets including pole mount cup and a number of M10 fly-points for permanent installation.
All the detailed specs on each model are here. Leave a Comment
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CAST Offers Lighting Designers Simplicity with wysiwyg Perform and wysiwyg DesignFor lighting designers looking to switch to wysiwyg lighting design and previsualization software for special projects, CAST Group announces the introduction of wysiwyg Design and Perform three and six months leases.
- wysiwyg Design: Created specifically for live events pros wanting to use an all-inclusive production design tool, wysiwyg Design Suite offers a customized 3D CAD application with complete equipment libraries for every shippable lighting product, realtime lighting design simulation, rendering engines and an integrated paperwork database. wysiwyg Design allows specifiers for the live event to explore the designs in a virtual environment and use the available tools to create lighting concepts and proposals
- wysiwyg Perform: wysiwyg Perform is an all inclusive end-to-end solution that offers an additional simulation component. Console, media server or compatible offline editor can communicate via protocols such as DMX, EDMX, Art-net, sACN, CITP, Motion Control Universes, Pangolin Laser System, Sollinger Laser Animation, StrandShowNet or SandNet can be connected to the computer and wysiwyg Perform, which will simulate the exact effect of the console or editor’s output in realtime.
Here are the specific details.
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PROXIMA is Back!Sam Malik, formally VP/GM for ASK Proxima as well as the person who ran Sanyo projectors back when they were #1, is the new president of PROXIMA DISPLAYS in Carson, Calif. Effective Aug. 17th, 2015, Malik is taking the reigns of the new company that will offer a full line of LCD and DLP projectors in North America. The new company with the famous legacy name PROXIMA and will offer projector displays and related product for the audiovisual industry in North America.
Malik’s extensive experience in the projector industry includes Toshiba, Vivitek, Sanyo and ASK Proxima, with a background specifically working with ProAV dealers and integrators. Proxima will focus on 5,000 to 12,000 lumen models and higher resolution for use in business, education, rental and staging and custom applications. We will focus on direct ProAV dealer and integration specialist relationships to sell our products throughout North America.
Sam Malik says, “The company and support team is ready and the new products are ready to start shipping in August to meet a strong demand for PROXIMA Projectors, we look forward to the continued success of the PROXIMA brand of products.”
PROXIMA DISPLAYS is here or you can call them at 855-899-6825. Leave a Comment
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Yamaha DXS18 Powered Subwoofer Offers Highest Output and Lowest Frequency in the DXS SeriesYamaha today announced the release of the newest addition to the DXS Series of powered subwoofers, the DXS18. Joining the DXS12 and DXS15 models, the DXS18 is spec’d with the highest output level of the series as well as the lowest frequency range capability.
Yamaha developed the DXS Series to complement its speaker lineup and add a more prominent, well-defined bottom end to their sound. The DXS18 is integrated with an improved cabinet construction, DSP processing, protection functions and crossover control. The new model adds flexible features and higher power output suitable for larger or more professional applications.
Powered by a 1020W Class-D amplifier, the DXS18 houses an 18” woofer with a 4” voice coil in a band-pass type plywood enclosure spec’d at 136 dB maximum SPL (and an extended LF response down to 32Hz). The new model features Yamaha’s DSP technology with original D-XSUB processing for additional control of the low frequency range via two selectable modes — BOOST and XTENDED LF — and a selectable crossover with three different options (80/100/120Hz) for various applications. The DXS18 also features a Cardioid Mode setting for sound systems with two or more DXS18 speakers, effectively reducing the energy directed towards the stage while increasing bass levels directed at the audience.
Built with the expectation that users will transport and use these speakers extensively, the DXS18 features advanced protection circuits in the speaker unit, amplifier unit and power supply that ensure optimum reliability and extended equipment life. The enclosure is coated with LINE-X finish, also used in disaster protection applications, giving the speaker exterior added protection from the elements. The model also comes equipped with M20 and 35-millimeter pole sockets allowing for more flexible set up, while an optional wheel kit is also available for improved portability. Yamaha also offers optional speaker covers with a functional design that provide protection from unfavorable weather conditions during outdoor performances, dusty and dirty warehouse storage and the rigors of the road.
The DXS18 lists for $1,949 and will ship in October 2015. All the specs are here. Leave a Comment
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Extron Upgrades SMP 351 Streaming Media Processors With Five Times More Internal Solid State StorageExtron just added two new models to its SMP 351 Streaming Media Processor lineup. These new models offer 400 GB of internal solid state storage to accomodate more AV content. All SMP 351 models feature five inputs, creating presentations by combining two high resolution signals, a background image, and metadata into dynamic layouts that enhance a presentation’s message. Extron’s FlexOS embedded operating system makes the SMP 351 easily-adaptable to changing requirements. Applications can be uploaded to FlexOS that empower the SMP 351 to automate system operation using control ports.
Requiring no license fees, the SMP 351 is a flexible, cost-effective media processor for delivering dynamic presentations to larger audiences. It is ideal for any environment where AV sources can be streamed live or recorded, and where multiple AV sources are combined to enhance a presentation. Organizations use the SMP 351 to communicate with staff or students who cannot be present at an event, affording all the opportunity to review and gain insight into the live experience. It can be adapted to many applications, documenting virtually any meeting, conference, or activity that uses AV sources. The SMP 351 is ideal for use in corporate, education, government, healthcare, courtroom, house of worship, and rental and staging applications.
Here are the details. Leave a Comment
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Wolf Cinema Enters ProAV Market with Seven New ProjectorsWolf Cinema, a company known for high-end residential projectors, has announced an entirely new division focusing on projector for the ProAV market of business, prosumer, education and commercial environments. Starting at just $2,995 list, these seven new Wolf Cinema PRO projectors include multiple primary lens options, ample image offsets plus advanced integration capabilities with automation and control systems.
Wolf Cinema’s PRO line is spec’d to start at 4,000 ANSI lumens and extend up to 12,000 ANSI lumens, using both DLP and LCD imaging technologies. Many solutions offer multiple primary lens options, with precise lens shift and ample H/V keystone correction. Also carried over from Wolf Cinema’s home theater assortment, the company’s ProScaler MK III is available as an optional rack-mounted video processor — a useful complement when firing onto 2.35:1 CinemaScope screens, using our popular E-VariScope imaging technology.
Wolf Cinema’s PRO business and commercial projection line-up includes:
- PRO-85 – DLP Projector, 4,000 ANSI, Ultra Short Throw 2D/3D projector [0.25:1 optical throw]
- PRO-115 – DLP Projector, 4,200 ANSI, 2D/3D projector, Ultra Short [0.5:1 TD] and Extended Throw [1.39 – 2.09:1 TD] Lens Options
- PRO-415 – DLP Projector, 5,000 ANSI, 2D/3D, Five Lens Options [0.77:1 to 5.0:1 optical throw]
- PRO-715 – 3LCD Projector, 5,000 ANSI, Five Lens Options [0.8:1 to 8.3:1 optical throw]
- PRO-915 – DLP Dual Lamp Projector, 7,500 ANSI, 2D/3D, Seven Lens Options [0.77:1 to 8.25:1 optical throw]
- PRO-1215 – DLP Laser-Phosphor Illumination System, 5,000 ANSI, Four Lens Options [0.95:1 to 5.45:1 optical throw]
- PRO-1515 – DLP Dual Lamp Projector, 12,000 ANSI, Five Lens Options [0.85:1 to 4.0:1 optical throw]
The new PRO product line of projectors is available starting in August 2015 and will be priced between $2,995 and $34,995. All the detailed specs are here. Leave a Comment
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Roland Introduces Compact M-5000C Live Mixing Console Roland’s Professional A/V division just launched the M-5000C Live Mixing Console. Measuring under 30 inches (74 centimeters) in width and weighing just 70 pounds (32 kilograms), the compact M-5000C maintains the quality and many features of the flagship M-5000, aiming it at theaters, portable churches, OB trucks/vans, touring or any application demanding power and flexibility in a small footprint.
Along with a 96 kHz sampling rate, the M-5000C has a 72-bit summing bus, newly designed, discrete analog circuitry and redundant power supply. In addition to 16 inputs and eight outputs on the console, the M-5000C also features two expansion interface slots that can accommodate REAC, Dante, MADI, Waves SoundGrid and other XI-Series expansion cards.
Control includes a 12” color touchscreen, 20 channel faders in three groups, anchor points, DCA spills, multi-function knobs and buttons and a user assignable section. Remote control software (Mac/Windows) that extends the user interface beyond the built-in GUI, resulting in flexible organization of critical pages or meters on external monitors will be available soon.
The O.H.R.C.A. (Open High Resolution Configurable Architecture) platform allows for 128 freely definable audio paths; open audio architecture supporting Dante, MADI, Waves SoundGrid, and REAC audio protocols; and audio delivery over video using SDI, DVI and SFP cabling. Built-in REAC ports support seamless integration from the console for multi-track recording/playback, Roland M-48 personal mixers and a plethora of I/O box choices to fit any need, all at 24-bit 96kHz.
The M-5000C will be available in Q4. Here are all the specs. Leave a Comment
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Studio Technologies Introduces Portable Truck-End Unit for its Live-Link Mini Camera Interface SystemStudio Technologies has introduced a new, portable truck-end unit for its Live-Link Mini Remote Camera Interface System. Broadcasters now have three options to interconnect with the system’s compact camera-end unit, including two rack-mount truck-end units and the new portable truck-end version. Each allows a system to be optimized to get the right “fit” for a wide range of applications.
Live-Link Mini provides all the resources needed for a range of single-camera live events. Interconnected through one single-mode optical fiber, the system delivers the same, solid performance whether the camera-end and truck-end units are hundreds of feet or miles apart.
Housed in a lightweight aluminum enclosure that includes an integrated carry handle, the portable truck-end unit weighs less than four pounds, making it well-suited for “run-and-gun” operations in which the quick transport and setup of broadcast equipment is essential. Highlights of the unit include dual SDI outputs (active “mults”), two analog de-embed audio outputs and dual-channel party-line (PL) intercom support. The PL intercom interface can provide power for user belt packs or can be connected to an existing powered system.
For flexibility, the portable truck-end unit can be powered by two DC power sources. A four-pin XLR connector on the front panel allows a 12V DC power supply to be connected. A battery mount, located on the back of the unit’s cover, is compatible with industry-leading Anton/Bauer batteries. An optional V-Mount battery mount can be provided to allow for use of other broadcast-standard rechargeable batteries.
The Live Link Mini Remote Camera Interface System offers one SDI path in each direction, supporting a wide range of SD-, HD- and 3G video signals making it work as a camera extender system for electronic news gathering (ENG), uplink truck and specialized broadcast, corporate and education applications. For quick and reliable field deployment, the camera- and truck-end units interconnect using one single-mode optical fiber. Standard optical, video and audio connectors are used throughout. Unlike other systems from the Live-Link family, the Mini’s camera-end unit relies on the associated camera or camcorder to embed on-air audio signals into audio group 1 of the source SDI signal.
Check out all the details here. Leave a Comment
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For all you REGULAR readers of rAVe HOW out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
Don’t like us, then go away — unsubscribe! Just use the link below.
To send me feedback, don’t reply to this newsletter. Instead, write directly to me at gary@ravepubs.com or for editorial ideas, Editor-in-Chief Sara Abrons at sara@ravepubs.com
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
Everything we publish is Opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in February 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
To read more about my background, our team and what we do, go to https://www.ravepubs.com Back to Top |
Copyright 2015 – rAVe [Publications] – All rights reserved – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – (919) 969-7501. Email: Sara@rAVePubs.com
rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors. |
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