Adcentricity Releases Latest DOOH Outlooks and Market Reviews
By Dave Haynes
Editor, Sixteen:Nine There is a pile of good information and insights in the latest Adcentricity resource guides released this week and available to anyone interested. It’s smart marketing and also speaks to the unselfish notion of helping raise the industry through sharing and distributing information.
The company, which positions itself now as a location-based digital ad network and planning platform, has released both its 2011 Digital Out of Home Media Outlook & Planning Guide and Q4 2010 Digital Out of Home Market Review, the latter a compilation of market data and insight intended for agencies and marketers who want to better understand this Digital OOH thing.
In the 2010 Q4 Review:
– 2011 is the year the technology that powers DOOH grows to a more pervasive level of sophistication. Creative messaging and consumers can be targeted down to the venue level, zip code, or channel, and made incredibly dynamic. New sophistications allow incredibly complex data-driven opportunities: Imagine a wireless carrier marketing a new phone or plan by audience segmentation, and then tagging messages on screen with the closest retail store location alongside geographically driven twitter feeds. What sounds incredibly complex to execute will become the norm in DOOH.
– Retail will be hot. CPG giants are shifting major percentages of their marketing budgets to shopper marketing strategies. That shift owes much to changing consumer behaviors and media consumption patterns that once again reinforce how important it is to get messages in front of shoppers when they are making buying decisions or when they are in a buying mentality, not only when they’re at home on the couch.
– DOOH will stand alone. Much of the media attention, measurement, revenue reporting and creative focus lumps DOOH into a broad category with the likes of cinema advertising and the big digital outdoor boards that line major city squares and major roadways. While these forms of media are great at supporting certain efforts, they are not DOOH, which includes place-based (e.g., doctor offices) and retail locations. DOOH will begin to emerge on its own this year and get out from under many of the one-off, Times Square-oriented promotions to become more of a sustainable, community-targeted medium that delivers on its promise.
From the 2011 Outlook:
ADCENTRICITY maintains and nurtures a transparent working relationship with scores of DOOH network operators across the US and Canada. Screen capacity has grown to over 204,000, up 22 percent year over year. Venues have increased 28 percent to over 56,000 (and growing) with a significant increase in capacity trending towards 14 to 23 percent in the first two quarters of 2011. But the real story is in audience. Total ADCENTRICITY audience impressions have increased 28 percent over the last year, now exceeding 550 million per month. To put in context, American Idol has an average of 20 million viewers of part or all of the show with advertising rates for a regularly scheduled prime-time network series, selling at over $700,000 for a 30-second slot.
In DOOH, much like all significant media where scale is extremely important, the quality of the network, audience, location, market ranking, systems capabilities processes and content are ultimately what matters when engaging consumers. Screens are now everywhere, and network growth is on a steep curve up. It’s no longer enough – if it ever was enough – to tout the novelty and apparent cleverness of getting TV-like advertising in front of people when they’re not sitting on sofas with their remotes in hand. The space needs to tout its scope, impact and value.
Respected measurement is the start, but networks need to bolster that with specific, credible research showing the impact of campaigns. Part of the story is showing the cause and effect of targeted advertising resulting in increased sales. But getting on plans also involves talking about addressing needs beyond the checkout counter. Did the advertising shift brand perceptions? Were those who recall the advertising more likely to recommend the brand? Did the campaign get them into a store? Although important, there’s much more to it than percentage sales upticks alone in the value of DOOH media’s capabilities.
You will find a lot of great information about top markets and where the money is going. The guides are both a great resource and pretty much required reading for anyone looking seriously at playing in this space as an operator, vendor or investor.
The guides are free downloads on the company’s site. Leave a Comment
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rAVe NOW Shoots Almost 500 Videos at ISE At ISE 2011 in Amsterdam two weeks ago, the rAVe NOW team shot about 480 videos of products on the show floor, plus blogged and Tweeted about it while we were there.
If you couldn't go, or could and want to freshen your memory of all the things you saw, don't miss our portal – ISE 2011 OnDemand Powered by rAVe NOW – here: http://www.rAVeNowISE.com
And don't forget to follow us on Twitter: http://www.twitter.com/rAVePubs Back to Top SpinetiX Now Shipping HMP200 Digital Signage Media Player SpinetiX is now shipping both its Fusion content management software and its new HMP200 Hyper Media Player, an update on the HMP100.
Fusion is SpinetiX’s new digital signage software application, designed for small-scale digital signage projectors. It is installed with every SpinetiX HMP Hyper Media Player and allows content to be managed via a web browser interface locally or remotely on a PC using Linux, Windows or Mac OS, or an iPad. There are no subscription or licensing fees.
The HMP200 is a 8GB (can be expanded via USB) solid-state player that uses only 7 watts of power. It can publish data, audio, and dynamic content from RSS feeds, widgets and instant messaging (using Fusion).
To see a video we shot of the HMP200 and Fusion at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3647&view=ravevideo&Itemid=243
For more information on the HMP200, click here: http://www.spinetix.com/hmp200
For more information on Fusion, click here: http://www.spinetix.com/fusion Leave a Comment
Share Article Back to Top Minicom Digital Signage Launches ScreenGate Minicom Digital Signage (MDS) launched its new set of software solutions, called ScreenGate, at ISE 2011 last week. The set is made up of ScreenGate Management Gateway, for management capability with proof-of-performance technology, and ScreenGate IP Streaming solution, the company’s latest IP-based media distribution solution specifically for digital signage networks.
ScreenGate Management Gateway ensures the delivery of the right content to the right device at the right time, according to MDS, and sends immediate alerts to network operators in case of display failure. It has advanced remote control and performance monitoring. ScreenGate IP Streaming Solution leverages the benefits of IP technology for scalability and cost-effectiveness, distributing HD video while requiring only small bandwidth.
To see the video we shot about ScreenGate at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3506&view=ravevideo
For more information, click here: http://www.minicomdigitalsignage.com/screengate_ipstreaming.htm or here: http://www.minicomdigitalsignage.com/screengate_managementgateway.htm Leave a Comment
Share Article Back to Top Prysm Now Shipping Laser Phosphor Display Prysm is now shipping its laser phosphor display, which the company showed again at ISE 2011. We thought (along with everyone else at the show) that the product looked much, much better than it did at InfoComm, and is now poised to become a serious digital signage display contender.
The laser phosphor display uses an array of lasers to generate an image on an active screen. It’s a tile-based product that can be arranged in a variety of patterns. It only uses 27 watts per tile for power, generates very little heat, and has a very wide viewing angle.
To see the video we shot of it at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3826&view=ravevideo&Itemid=243
For more information on the laser phosphor display, go here: http://prysm.com/about_lpd.html Leave a Comment
Share Article Back to Top Planar Adds LED-Backlit HD LCD Video Wall Display At ISE last week, Planar showed a new 55-inch, LED-backlit commercial LCD display that’s part of the Clarity Matrix video wall family called the Clarity Matrix 55 for mission critical control room applications and digital signage. It has a narrow image-to-image gap of 5.7 mm and thin profile with a depth of 3.6 inches (93 mm) from the mounting surface.
Planar’s EasyAxis Mounting System makes front-serviceability, behind-screen access, individual screen replacement and panel-to-panel alignment quicker and easier. The LED backlight and intelligent power supply automatically shut down if not in use, reducing overall power consumption.
To see the video we shot of the Clarity Matrix 55 at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3531&view=ravevideo
For more information, go to: http://www.planarcontrolroom.com/lcd-displays/clarity-matrix/ Leave a Comment
Share Article Back to Top NEC Intros Commercial LED-Backlit Displays NEC introduced its brand new 46” and 55” LED-backlit 24/7 commercial displays, one of the first truly commercial displays with LED-backlighting (as opposed to consumer-grade displays). NEC told us that the displays are shipping in about a month and a half.
Not much other information is available at this time since these are brand new, but you can see a video we shot of the display at ISE 2011 by clicking here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3514&view=ravevideo&Itemid=304 Leave a Comment
Share Article Back to Top Call for Entries: Digital Screenmedia Association Awards The Digital Screenmedia Association (DSA) is calling for entries for its digital signage awards.
The Award of Excellence has the following categories: retail, financial services, government/education/non-profit agency, travel/hospitality deployment, entertainment/gaming, healthcare, restaurant/food service, and other. Judges will also select a single project from all these entries to win the Screenmedia Integration Award, which best demonstrates the integration of two or more technologies (digital signage, kiosks and/or mobile). Each entry costs $195.
Awards will also be given to the Industry Deployer of the Year, which will go to an individual from an end user organization (retail, government, healthcare, casino, hotel, etc.) and to the Network Operator of the Year, which will go to an organization that operates a digital signage or kiosk network. There are no fees for submissions into these two categories.
For rules, more information, or to enter, click here: http://www.digitalscreenmedia.org/dsa-awards Leave a Comment
Share Article Back to Top TTUFF Technologies Intros Custom Media Playback Drives for NEC Commercial Displays TTUFF Technologies, a supplier of small form factor digital signage drive systems, has announced the new XPE-20HD-NEC “BLADE” drive system, a custom-engineered media playback device that fits into a slot built into the rear housings of three different NEC commercial display lines. The company says by using cost-efficient AMD processors, these new drive systems shave an estimated 20 percent off the capital costs of competing drive systems.
The new XPE-20HD-NEC has an AMD Athlon X2 dual core 2.0 Ghz CPU and integrated ATI graphics. It runs Windows 7 Ultimate as the standard OS (others are optional) and the standard unit ships with 2GB RAM and either a 160GB hard drive or 32GB solid-state drive. Options include Wi-Fi, video capture, and 3G wireless capabilities.
The TTUFF BLADE series fits with NEC’s P, S and X series of LCD display panels. The new XPE Blades will be demo’d at DSE next week in Las Vegas in Booth #1026.
For more information, go to http://www.ttufftech.com/drive-systems-XPE-20HD-NEC.html Leave a Comment
Share Article Back to Top AMX Redesigns Inspired XPert Digital Signage Solution At ISE 2011, AMX showed a new version of its Inspired XPert digital signage platform that improves support for large signage deployments. A new player, the IS-XPT-2000, replaces the existing rack-mounted player and fits adjacent displays in DS deployments, simplifying installations for integrators. The new player is paired with an upgraded version of Inspired XPert Composer content management software, which adds new content management and workflow features to help with large deployments that have numerous contributors.
To see a video we shot at ISE 2011 of AMX’s Inspired Signage products, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3702&view=ravevideo&Itemid=243
To learn more about Inspired XPert, click here: http://www.inspiredsignage.com Leave a Comment
Share Article Back to Top BrightSign Demos New Portable, Tabletop DS Solution At ISE 2011, BrightSign demonstrated the BrightSign TD1012, a freestanding, portable, solid-state digital signage solution that does not require external power or wires. The TD1012 has a 12.1” high-resolution screen, comes in a durable steel enclosure and has a replaceable, rechargeable battery that provides approximately 12 hours of life.
Since it’s Wi-Fi, users can update content remotely using BrightSign’s BrightAuthor, which is included.
BrightSign says the tower should be available in Q2 2011 and has a retail price of $1,999.
This seems like a good solution for someone looking for a fast and inexpensive digital signage deployment… except at $2,000 each, they aren’t exactly inexpensive.
We expect the price on this to come down for it to find its market.
To see a video we shot of the tower at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3632&view=ravevideo&Itemid=243
For more information, click here: http://www.brightsign.biz/products/td1012.php Leave a Comment
Share Article Back to Top Navori's New Software Pushes Broadcast-Quality Video Out of $350 PCs The Swiss software company Navori doesn’t make a lot of noise in the marketplace, but they quietly do a lot of business – with installs in 90 countries and some 75,000 active licenses. That number thoroughly blows away the installed base of a lot of much noisier competitors.
The company IS did make some noise last month, ahead of ISE, about new software it is bring to market. Navori says its new QL digital signage software suite makes playing broadcast-quality video possible even on $300-$350 PCs.
That’s a big deal from the standpoint of cost, obviously, as the media players spec’d by a lot of companies usually cost quite a bit more. Certainly, a lot of software companies have their product running on low-end PCs, but the playback quality is also low-end in most cases – with dropped video frames, tickers that don’t really tick, transitions that look ghastly, and so on.
Navori says the new QL suite uses a proprietary graphics rendering engine to optimize how even cheap PCs play out full HD video and other rich media files.
“We invested the time and resources to introduce a solution that makes even a $350 PC capable of playing back flawless, seamless HD programming with banners, titling, transparency and overlays of unprecedented quality. We offer a true Broadcast TV experience, a face-lift for the digital signage medium that was overdue. To achieve this, we designed our own proprietary graphic engine,” says Jerome Moeri, Chairman of Navori International SA, in a release. “The Navori QL platform we’ll be showing at ISE differs from any product now on the market. QL is easy to use and affordable, but doesn’t require compromises.”
While competing software products offer playback accuracy down to each second of video content, Navori QL’s media playback engine has frame-by-frame video accuracy down to 1/30th of a second. The momentary black gaps common to most systems when playing back-to-back videos are gone using QL. If required, those gaps would need to be designed and programmed back in.
“We’re proud of our Swiss heritage, and we try to apply the same precision and quality to our software platform as the companies that have made our country’s timepieces so famous,” explains Moeri. “Our idea of Swiss Movement is efficient design that leads to extraordinary performance.”
Moeri noted that his Lausanne-based software engineering team reduced demands on computer processing power to roughly half that of competing platforms, elevating playback quality but also increasing the reliability of players by reducing and controlling CPU usage.
Navori says other highlights of QL include: - Broadcast-level media cropping, titling and transitions;
- Running Intel’s i7 processor, it is technically possible to drive discrete, full HD content to as many as 12 screens driven from a single playback unit;
- The breadth of a native Windows desktop application, but via web browser;
- Integrated creative toolset and templates;
- Content automation tools that don’t need coding skills from the operator;
- A la carte pricing.
To watch a video we shot of Navori QL at ISE 2011, click here: https://www.ravepubs.com/rave2011/index.php?option=com_ravevideo&ravevideo_id=3639&view=ravevideo&Itemid=243
For more information on the company, click here: http://www.navori.com/
This news story originally appeared on Dave Haynes’ blog, Sixteen:Nine.
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Share Article Back to Top J.C. Penney Rolls Out findmore Smart Digital Fixtures
By Dave Haynes
Editor, Sixteen:Nine U.S. department store JC Penney has announced a new smart fixture application it is rolling out to more than 100 stores.
At first glance, findmore seems uninspired — looking like a replication of the online e-comm offer, except in-store — but watch the whole video and you will see there is a fair amount going on. It doesn’t do a lot of whiz-bang stuff – like virtual mannequins – but focuses instead on practical shopping tasks like tag scanning, look-ups of available inventory, suggestive selling and locator tools.
The video pretty much won me over. And it is terrific to see something like this actually on retail floors, instead of retail trade show floors.
Here’s the release:
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
These new initiatives are part of JCPenney’s overall findmore strategy which encourages store associates and customers — whether using the fixture, iPad, jcp.com enabled point-of-sale register or in-store marketing pieces — to “find more” by providing access to the expanded assortments and product information available on jcp.com. Having access to jcp.com in the store ensures that customers find what they are looking for when they visit a JCPenney store and also serves as an associate selling and education tool, allowing store associates to deliver exceptional customer service.
“We’ve always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores,” said Tom Nealon, group executive vice president of JCPenney. “Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences.”
Findmore Fixture Features:
With the findmore fixture, JCPenney is able to take its digital platform directly into the store. More than just a kiosk linking store users to jcp.com’s 250,000 online products, the 42-inch touchscreen findmore smart fixture provides a unique, interactive digital experience that naturally fits into the store. Serving as an anchor for the merchandise department, the fixture elevates the in-store shopping experience, allowing users to:
- View jcp.com’s vast assortment of merchandise and “find more” sizes, colors, styles and items not available — or out of stock — in the store.
- Experience the power of jcp.com in-store, with strong, interactive, media-rich editorial content, such as jcp.com’s Little Red Book experience, which highlights key seasonal women’s trends.
- Check the availability of merchandise in-store or nearby stores.
- E-mail images and information about an online item to themselves or a friend.
- Use 360 degree views and zoom features to see all details of a product.
- Scan the barcode of an in-store item to learn more about the product’s features, additional colors and sizes available, and even washing instructions. The findmore fixture will also provide product recommendations for complementary items (ex. A customer scans a pair of pants and the findmore fixture will suggest tops and accessories to go with it).
- View items and outfits and add them to an online “dressing room.” The customer can then print out a page listing the items, locate the items in the store and try them on.
- Purchase online items from the findmore fixture and have them shipped to their home. Items can also be shipped for free to the local JCPenney store. Additionally, customers can also print out a receipt and purchase an online item at an in-store register, with the rest of their in-store purchases.
- The utility here is solid in that department stores are big and no longer teeming with staff. If this helps shoppers find what they need – without waiting for staff who may or may not be helpful – that’s a good application.
The release makes no mention of a vendor, but a commenter (on the original blog post) says it's thebigspace, a Milan, Italy-based company, and the company's website confirms. Leave a Comment
Share Article Back to Top So, that's rAVe DS [Digital Signage] for this month! Remember, we are here to HELP the AV market penetrate the DS market. Only 12 percent of the DS market is integrated by AV companies. The other 88 percent is IT-based. Now, there are AV publications and even an association that would like to draw those IT people in to AV (it would increase readers, right? – and more readers means they can charge more for ads). That is NOT what we are doing. rAVe DS is specifically designed to pull AV into the DS market and teach AV companies how to take business away from the currently dominated by IT market.
For those of you NEW to rAVe, you just read a 100% opinionated ePublication that's designed to help AV integrators. We not only report the news and new product stories of the digital signage industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that's why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
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rAVe [Publications] has been around since 2003, when we launched our original newsletter rAVe ProAV Edition. rAVe HomeAV Edition, co-published with CEDIA, launched in February, 2004. rAVe Rental [and Staging] launched in November 2007. rAVe ED [Education] launched in May 2008. rAVe DS [Digital Signage] was launched in January 2009.
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