Do you ever think about your brain and how it makes decisions? What is it that makes you want something — even something you don’t actually need, but just… want? It may seem like understanding how brains work, how they interpret arguments, make decisions isn’t particularly relevant to AV technology — but it is relevant to sales, something many of you engage in either as a seller or a buyer, every single day. In his column today, Dr. Frederick Ampel talks about neuroscience and the art of persuasion, and how those ideas can be used to close sales.
We also have news from Attero Tech, Roland, Peerless-AV, Just Add Power, NSCA, BTX and more.