Volume 15, Issue 19.1 — October 9, 2017
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Industry News Audio Unified Collaborative Conferencing Control & Signal Processing Displays Media Players, Recording & Distribution Cables, Cases, Furniture, Mounts, Racks, Screens & Accessories
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The Power of Names
By Leonard Suskin Pixel and Ink-Stained Wretch
Names have power. Names matter. Decades of fantasy literature have taught us that.
Kvothe, the kingkiller, gained control of the very air itself when he learned and spoke the name of the wind. In the wizarding world, nobody would dare speak the name of Lord Voldemort.
On Roke Island, the young Sparrowhawk learned the secret names of things from the Master Namer. Later, he publicly called himself by his own name, Ged. Doing so was a powerful statement by him – and the king Labannen – that their power belonged to the rest of the world as well as to themselves.
Names are important. When someone asks “who are you?”, your first answer is not your job, your family connection, your hobbies. It is your name.
Last week, we in the AV industry got a new name by which to conjure as InfoComm International became AVIXA, or the Audiovisual and Integrated Experience Association. What does this new name mean? How does this change who we are, and what power lies within the new name? This is something about which we’ve all been thinking for the past week and one which I’m sure has been given a great deal of thought from the team at InfoComm. Having lived through big rebranding in my pre-AV life, I’m excited by this change and confident that with the new name will come new possibilities.
Not all of you know this, but my life before AV was in the world of telephony. I worked for NYNEX, later purchased by Bell Atlantic, then rebranded as Verizon. Each change came with a discussion of the new logo and colors (Blue for reliability! Red for innovation! White for some reason I can’t recall!) and an updated mission. I’ll admit to being particularly unsure about the Bell Atlantic to Verizon change; Bell Telephone is a venerable name going back to the idea of what a phone company is and what they do. To give away this piece of history struck me as a poor choice in which we lose something for a new name which sounded terribly generic. Today, Verizon has created a new history for itself, growing beyond the original footprint of the old Bell systems. Perhaps it was a strong choice.
So, what of AVIXA? A few thoughts initially came.
While the words sound generic, you could argue the same about “InfoComm” (which was a sound-alike with a computer game company from the 1980s). InfoComm – information and communication – is almost a better fit for IT professionals than for what it is that we do. Yes, we create systems that transport and display information. Yes, communication is part of the purpose here. It isn’t, however, what we really do. AV professionals create systems with which people interact, which creates one’s perception of a space – be that space a meeting room, a train platform, or a conference all. We create experiences.
It is in the creation of experiences that we are different than IT professionals; an IT designer creates an infrastructure which modern spaces need to function. We use that infrastructure to create experiences. An immersive videoconference is an experience. A corporate meeting room with a seamless presentation interface is an experience for both presenter and audience. A clearly intelligible announcement in an airport is an experience. A home-theater is an experience.
The other important part of the name – the reason that it is a name by which to conjure – lies in those first letters. AV. Yes, our focus is on experience. On communication. On collaboration. At the end of the day, our contribution lies in the creation of audiovisual systems. It is our area of expertise, it is the set of tools with which we work.
It is who we are.
Names have power. In choosing “AVIXA,” the organization once known as InfoComm renamed us, rebranded us and is in a way remaking us. It’s an acronym, but a word that can be spoken. Names need to be spoken to have power; I’m glad that what they chose was not just a string of letters. That we can say “ah-VICKS-uh” instead of “ay-vee-eye-ex-ay.” It’s important in building the brand. If it can’t be spoken, it feels less like a name.
What’s also important is what it says. It says who we are: We are AV professionals, well-versed in the use of audiovisual tools and techniques. It says what we do: We create experiences. It says that we are an association – a community of like-minded individuals pooling our collective experiences and knowledge. Just as the phone company grew away from their old Bell name, we can grow into a new name better fitting our identity.
Welcome to AVIXA.
It is a name by which to conjure. Leave a Comment
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Curve Jumping
By Mark Coxon rAVe Blogger
It’s funny how ideas work. Two years ago, I started a draft of this blog about curve jumping. I wrote an opening paragraph and then stopped. It sat in the catacombs of the site, waiting to be dug up again or lost forever.
If you’re not familiar with the term curve jumping you should be. In any business there is an S-curve of revenue growth in which a business starts out slowly, grows rapidly until it approaches market saturation, and then levels off.
The secret of high performing companies however is that they learn how to jump the curve.
“By jumping these three-curves early, while the core business continues to thrive, companies lay the foundation for a successful leap to a new financial S-curve later – and for lasting greatness by executing a series of these moves.”
(If you want a quick and simple overview of this idea, check out Accenture’s take on it here)
A business has to be willing to abandon a business that is still in essence doing well and make the jump to a new one in order to continue their growth. That can be hard.
Part of the difficulty in jumping the curve is knowing where you are jumping to. You can’t stick the landing if you’re just spinning in a circle and leaping with your eyes closed. That ends in disaster. So how do you know where to jump?
Unfortunately, the way most businesses evolve is through small, incremental changes, usually made at a point where they are long overdue. A business experiences a pain point or a decrease in revenue, they “go back to basics” and “double down” trying to outwork the problem before finally coming to terms with the fact that change is necessary. The inertia of the past is often too great. “I’ve been doing it this way for 30 years” is a common mantra. That may mean the change is long overdue. Ever wonder why businesses do five year plans?
Given all this, most businesses grow through their S-Curve, level off and then either hit a decline or make just enough small changes to stay flat. Their business looks pretty much as it did when they started.
If you really want to jump the curve as a business owner you can’t operate this way. You have to ask yourself,
“If I were to go into business TODAY, what kind of business would I build?”
In doing so, you need to act as if you’re starting from scratch. You can’t let you current client base, business structure, pricing, etc. influence what your ideal business in today’s market would look like. Then once you have that ideal, you put it down on paper alongside your existing business and come up with a plan that allows you to move from one to the other.
Investments vs. Sunk Costs
Part of creating your transition plan is being able to differentiate between investments and sunk costs.
Think about your closet. Do you have a $100 pair of shows you never wear or an expensive suit that will most likely never fit you again? Odds are, the reason you hold on to that item is because you paid a substantial amount for it. In your head, it is worth that money. In reality, it is worth $0 to you, as there is no utility in it.
A sunk cost is the money you put into something that you no longer get any benefit from. On the other hand, an investment is something you’ve put money into that has future value.
When looking at the current business, it can be hard to let go of pieces of the business you have invested a lot of time and money in. The way to make decisions on what parts of the business stay and what parts go during this transition is to be brutally honest about their future value.
Of course the profits from the current business fuel the transition to the next jump. This is why it’s imperative to jump early. You need the profits from the growth stage of the first curve to finance the start of the next curve. If you wait too long, the business is struggling to stay flat and there is no longer a revenue engine to supply the needed fuel.
A great example of a company that has successfully navigated three S curves like this is Netflix. First it acquired a strong customer base with its DVD-by-mail rental business, utilizing the profits as that business grew to build out its streaming service and acquire digital rights to content. Then the company separated the rental by mail business from the streaming services by creating two different pay structures, allowing the rental business to fade as the streaming business continued to grow. Then it used the profits from their growing streaming business to fuel the studio business, creating original content that can populate Netflix’s library without having to negotiate fees and windows of digital content owned by others. It’s a shining example of how continuing to jump to the next curve keeps the business growing.
The good news is that we have some curve jumping happening in AV right now it would seem too.
One example that stands out to me is Origin Acoustics. At CEDIA this year, Origin released a new multi-channel Valet Amplifier that is designed specifically to turn an array of Amazon Echo Dots into a whole house audio system. A unique feature is the amplifier’s patent-pending voice override system that mutes zones to allow the Dots to hear voice commands. Origin also introduced an in-ceiling mount for the Dot to let it be integrated into the ceiling, mirroring the look of architectural speakers already in the space. If you didn’t get to CEDIA or see the press releases, you can take a look at it here.
The interesting thing about the Valet Amplifier is that it utilizes an RJ45 and a Cat5/6 to carry power to the Dot and also to carry line level signal from the Dot’s audio output back to the amplifier.
For those of you thinking that low voltage power and line level audio over Cat5/6 sounds familiar, it does. It’s essentially A-Bus.
Origin Acoustics took what could’ve been considered a sunk cost, experience in A-Bus technology, and turned it into an investment in creating new smart home accessory products.
The company timed the release of Valet perfectly, just as Amazon released the ability to sync multiple Dots together to create a multi-room audio system, which eliminates the need for a traditional multi-zone audio switcher. This allows users to get high fidelity audio through installed speakers, powered by a traditional amplifier, all while utilizing the UI that they already know, being Alexa.
One new product alone is not typically indicative of a curve jump, but in Origin’s case, if you look deeper you see the beginnings of one.
I asked Joe Whitaker, who designed the Valet Amp with Origin Acoustics CEO Jeremy Burkhardt, about their product and he confirmed that from the start, they designed the Valet Amplifier to be agnostic. The Valet Amplifier can really be used with any device that requires USB power and has a line level audio output, meaning that it could be the heart of an audio system driven by future iterations of Google Home, Josh AI, iPads, etc.
The Valet Amplifier and its unique voice override features can really be used across platforms. The only product actually specific to Echo Dot itself is the in-ceiling mount, and I have a feeling Origin will soon be creating in-wall and in-ceiling mounting systems for several other voice controlled, smart home products as well.
It’s a jump from the traditional world of multi-zone audio amplifiers with proprietary keypads for control, to the world of voice controlled, connected devices and mounting accessories that leverages investments and strengths in speaker technology and amplification as well as A-Bus to fuel the jump to the next curve.
The former AV trade association InfoComm also recently rebranded itself as AVIXA, a move that was accompanied by a strategic plan to jump the curve form a hardware driven AV association, to one focusing on greater collaboration with an extended network of professionals to create experiences. There was some criticism around the change, mostly citing that the InfoComm moniker was still strong… but maybe that means it was the right time to jump. My thoughts on that are here if you didn’t see them.
If you’re an AV company out there that is still experiencing strong growth in your market segment, you should already be looking at what the next growth curve will be. Once you decide that, determine the type of business that you would need to have to best capitalize on that curve. Then come up with a transition plan that allows you to utilize the profits from your growing business to make the jump to your next round of growth. If you time it right, you’re new business segment will be accelerating right as your previous one starts to decline. It’s an ongoing process that assures you’re always thinking of the next iteration and being proactive in creating a path to get there.
If not you may find yourself in a reactionary cycle of creating products or providing services in a “me too” fashion just to keep your head above water, which isn’t a winning recipe for anyone. Leave a Comment
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PSA Expands AV Offerings Nationally PSA announced today that it has expanded its National Deployment Program to extend membership opportunities to a broader set of qualified systems integrators in the security and pro audio visual markets.
The National Deployment Program is an integrator partnership program that offers members a competitive advantage through an expanded installation footprint, additional service capabilities, and comprehensive geographic coverage. The program helps participants grow their businesses by acquiring new projects, both nationally and locally, that may not have been available to them previously.
Once an exclusive PSA membership program, the National Deployment Program is expanding its ranks to include PSA customers and subcontractors for a minimal membership fee, offering additional business opportunities and services across the network. Depending on their membership level, program participants will have varied access to search and mapping capabilities along with a digital library of best practices. All PSA equity owners and members will now receive full National Deployment Program benefits at no-cost. A complete outline of the membership benefits can be found here.
The National Deployment Program relies on a centralized, managed data repository containing security and audio visual integrator qualifications, certifications and other relevant business profile information. Program participants complete a company profile for each office location that is listed within the master database and searchable for national deployment opportunities.
More details about the National Deployment Program are here. Leave a Comment
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Carlo Ratti to Present Opening Address at ISE in Amsterdam Integrated Systems Europe has announced that Carlo Ratti, a leading architect, engineer, inventor and professor at the Massachusetts Institute of Technology (MIT) will present the ISE Opening Address on 5 Feb. 2018.
Ratti said, “I am delighted to be giving the Opening Address at ISE 2018. Social and technological developments in the evolution of smart cities and smart buildings are quickly shaping how we must plan to work and live in the future. I look forward to sharing my thoughts and experiences with the ISE audience.”
At MIT, Ratti directs the Senseable City Lab, a research group that explores how new technologies are changing the way we understand, design and ultimately live in cities. He is also a founding partner of the international design and innovation office Carlo Ratti Associati (CRA). Drawing on Ratti’s research at MIT, CRA merges design and urban planning with cutting-edge digital technologies, so as to contribute to the creation of “an architecture that senses and responds.”
Significant achievements of the office include the master plan for a creative hub in the city of Guadalajara, the Future Food District at Expo Milano 2015, the renovation of the Agnelli Foundation HQ in Turin and the Digital Water Pavilion at Expo Zaragoza 2008, with the latter named among the ‘Best Inventions of the Year’ by Time magazine. Product design projects range from experimental furniture for Cassina to light installations for Artemide and responsive seating systems with Vitra.
ISE is here. Leave a Comment
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AVIXA Releases Global AV Industry Trends Analysis AVIXA has released its 2017 AV Industry Outlook and Trends Analysis (IOTA) Global Summary. The report provides an economic outlook through 2022 for the AV industry worldwide, including the Americas, Asia-Pacific, Europe, and the Middle East and Africa.
The Global Summary report, conducted by London-based IHS Markit on behalf of AVIXA, is the final report in the IOTA series, which includes regional reports for Europe, Asia-Pacific, and the Americas.
“The IOTA Global Summary provides a 360-degree view of the ProAV market, from product trends to vertical market analyses, on a worldwide scale,” said Sean Wargo, senior director of market intelligence, AVIXA. “With diverse markets around the world, it’s crucial to understand the various elements influencing end users’ buying habits. This report will arm AV firms with the insight needed to build comprehensive business strategies.”
The IOTA Global Summary provides a view of the AV industry from several different levels and perspectives starting with macro trends, from worldwide technology to global events. These trends translate into opportunities within thriving vertical markets, such as healthcare, hospitality, and retail. Furthermore, these opportunities are reinforced by the underlying technology shifts influencing AV solutions, such as cloud services and IT systems.
Among the highlights from the 2017 AV Industry Outlook and Trends Analysis Global Summary:
Regional Outlook: The professional AV industry worldwide generated $178 billion in 2016. While European revenues contracted relative to 2014 industry value, significant value creation in Asia-Pacific sustained global AV growth. Through 2022, it is expected that global AV revenues will increase 4.7 percent annually. The industry will create an additional $52 billion in value during the remainder of the forecast period.
Market Trends and Sizing for Products and Services: In the short term, the industry will move toward a mix of cloud and on-premise solutions. Cloud services will increasingly become common for IoT-based visualization solutions. These benefits will reduce operational cost, increase productivity, and provide futureproofing to users. It will allow users to plan and streamline the execution of their AV ideas more effectively and creatively.
Major Product Trends: From 2014 through 2017, the combined video displays and projection segments are estimated to drop by 13 percent, with the market for projector products losing 12 percent of its value. While the loss of $1 billion in projector sales will be offset by a gain of $3.5 billion in displays sales, the projection and displays segments — taken together — cannot weather contraction in the market for projection screens and accessories. Looking ahead, however, 14 percent projected annual growth in displays sales through 2022 will more than make up for the estimated dip in projection sales.
Market Dynamics by Solution: The global security, surveillance, and life safety solutions market was $14.7 billion in 2016, with about 50 percent of the industry spend on security cameras. By 2022, the market will reach more than $22.9 billion, $15.4 billion of which will be for capture and production equipment. Similarly, sales of digital signage solutions are poised for worldwide growth, rising more than 8 percent per year, on average, through 2022.
Market Dynamics by Vertical: ProAV sales in the hospitality market, including hotel chains, independent hotels, casinos, cruise lines, and resorts, will double from $7 billion in 2014 to $14 billion by 2022. The streaming media storage, and distribution; video displays; and capture and production equipment product segments will make up two-thirds of the pro-AV share in this sector. ProAV sales into the healthcare market will also reach double-digit growth around the world through 2022.
The Global Summary, Europe, Asia-Pacific and Americas reports are currently available for purchase, with discounts for AVIXA members. For more information, and to download the executive summaries, go here. Leave a Comment
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DISH Adds 4K Netflix to Service DISH is now the first major U.S. pay-TV provider to offer a whole-home 4K Netflix experience. After offering Netflix Ultra HD titles on its Hopper 3 DVR since April 2016, the company added the app to its 4K Joey client. Now DISH customers have the ability to stream the robust catalog of Ultra HD TV shows and movies on Netflix in multiple rooms throughout the home.
When connected to a Hopper 3, DISH’s 4K Joey provides similar TV functionality to other rooms in the home. Hopper 3 supports up to six 4K Joeys simultaneously, powering a total of seven 4K TVs at one time.
To access Netflix’s 4K programming, DISH customers should select the “Home” or “App” button on the remote control, then select the Netflix icon. The app can also be accessed on channel 370 in the DISH programming guide. Once in the Netflix app, Ultra HD titles are identifiable by searching the terms “4K” or “UHD.” With Netflix integrated into DISH’s universal search results, its 4K titles will also be populated in episode lists using the DISH remote’s traditional search functionality.
DISH customers must subscribe to Netflix’s $11.99 per month subscription plan and have a 4K-compatible television to access this Ultra HD content on Hopper 3 and 4K Joey. Netflix recommends an Internet connection speed of at least 25 megabits per second to stream Ultra HD titles.
Here are the details. Leave a Comment
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Crestron Adds Modular Amplifiers and Loudspeakers to Its Enterprise Audio Solutions Crestron announced today it has expanded its enterprise audio solutions with two new modular amplifiers, the AMP-225 and AMP-150-70 and its new line of Vector loudspeakers for large commercial spaces.
The AMP-225 (two channels @ 25 watts each 8 ohm) and AMP-150-70 (one channel @ 50W 70V) have EnergyStar certification, built-in fault protection, and modular construction. Using a slide-rail design and measuring a quarter-rack size, multiple units can be ganged together in a single rack space. These new amps can also be combined with Crestron half-rack amps, the AMP-1200 and AMP-2100, for a 1 RU solution, or surface-mounted under a table.
The new line of Vector medium-throw loudspeakers are designed for use in large commercial spaces, such as auditoriums, lecture halls, corporate town halls and divisible rooms.
Crestron says the Avia Audio Tool provides a workspace that streamlines audio design and programming. New controls and functions can be added on-the-fly so programmers no longer need to “re-wire and recompile” to make changes. Here are all the specs of each. Leave a Comment
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Altia Systems Just Blew Us Away By Adding HDR to 180° Panoramic-4K USB Video Camera System Altia Systems, creators of PanaCast 2 180° 4K Plug-and-Play video camera system, today launched PanaCast Vivid, a newly-developed real-time HDR (high dynamic range) technology being delivered as a fully integrated high performance engine running in the PanaCast Video Processor within the PanaCast 2 camera system, which automatically and continuously improves video quality under varying light conditions to enhance participants’ collaboration experience.
PanaCast Vivid is built with a patented biomimetic signal processing algorithm which enables the camera system to mimic how the human eye handles the vast changes in luminance in the real world by autonomously optimizing video quality in any lighting condition. It is particularly useful in environments with a high variation or dynamic range in luminance, as it automatically adjusts it to deliver an optimized video stream for any video conferencing environment. Vivid autonomously enhances contrast, displays realistic colors, shows details even in dark areas and delivers a video stream that mimics how the eye naturally perceives light.
PanaCast Vivid is now available here for a one-time $149 license per PanCast 2 device.
And details on the PanaCast Vivid license and features are here. Leave a Comment
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tvONE Ships IP Video Streaming Solution for CORIOmaster Video Processing SystemstvONE has announced the shipping of its Video Over IP solution for CORIOmaster video processing systems. The IP video encoder, Magenta Encoder-100 announced earlier this year, will begin shipping as well as the new 128 GB Streaming Media & 4K Playback Module. Along with these two new hardware additions, tvONE has also upgraded its system design software, CORIOgrapher, to version 2.5.
The new 128 GB Streaming Media & 4K Playback Input Module provides greater internal storage than the 16GB option, in addition to 2 network streams up to 1080p 60 at 25Mbps into the system, as well as provide for local playback of 4K UHD or 2x 1080p60 video files via USB3.0 and 128 GB high-speed internal Solid State Drive. The CORIOgrapher software update combines with the new Module, creating a self-contained creative video content ecosystem. Video systems powered by CORIOmaster can now utilize source material from nearly every possible source including video, IP streams and high resolution still images. 40 Mbs of total bandwidth allows this module to provide high-quality content to any video wall and projector edge-blend.
The Magenta Encoder-100 automatically pairs with CORIOmaster and the streaming media and 4K playback input module on IP networks using CORIOdiscover and CORIOgrapher v2.5. Manage all of your Encoder-100’s from your CORIOmaster and CORIOgrapher.
Here are the details. Leave a Comment
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RTI’s T3x White Remote Control Ships RTI today announced the availability of its special edition T3x handheld system controller. The flagship remote control features a white finish. RTI’s T3x was shown in different finishes for the first time at ISE 2017. In celebration of its 25th anniversary, the company let its dealers vote on their favorite finish color, which would be featured in the special edition of the controller. When the votes were tallied, the white finish won by a landslide.
The T3x system controller comes with a 3.5-inch flush-mount high-resolution touchscreen and fully programmable soft-touch buttons for comfortable, ergonomic control. Building on the technological advancements of its predecessors, the T3x redefines the expectations of what is possible with a handheld controller. The T3x features grip sensors, an accelerometer, two-way control, Wi-Fi, dual RF and more. The touchscreen gives the user haptic feedback in the form of a subtle vibration as confirmation of a button press. Other advanced capabilities include direct video intercom support from the T3x’s built-in camera and microphone, allowing users to incorporate the controller as part of their whole-house control and monitoring system.
Here are all the details. Leave a Comment
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NanoLumens Adds LED Digital Posters for Less Than $200 NanoLumens today announced the market introduction of NanoLumens LED Digital Posters. The NanoLumens Digital Posters are embedded with the cloud-based NanoLumens AWARE platform, which allows retailers to route new content to any digital poster in their network around the world. NanoLumens AWARE also seamlessly combines diagnostics and support functions with a variety of apps, services and content sources and these Digital Posters can now be purchased for less than $200 per month, making them a reasonable purchase for any brick-and-mortar location.
At 2.55-mm pixel pitch, NanoLumens Digital Posters give content the utmost clarity, creating a deeper level of customer engagement. They are also incredibly simple to install, and ship direct to any warehouse or store location. Purpose built with the retailer in mind, Digital Posters are plug-and-play, making content changes and additions a breeze.
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PreSonus Announces Quantum 2 Thunderbolt Interface PreSonus has expanded the series with the release of the new Quantum 2. Slightly smaller than the original Quantum, the 22×24-channel Quantum 2 has a Thunderbolt 2 bus and a direct-to-DAW signal path to achieve extremely low latency. Using 24-bit, 192 kHz converters with 120 dB of dynamic range and PreSonus’ recallable XMAX microphone preamps, you can stack up to 4 Quantum 2 interfaces via Thunderbolt to create a monster 80×80 system.
The Quantum 2 offers two combo mic/instrument inputs and two combo mic/line inputs, each with a digitally controlled XMAX preamp and +48V phantom power. You also get four ¼-inch TRS line outputs, and a headphone output with dedicated volume control. With ADAT Optical I/O and S/PDIF stereo digital I/O, you can have up to 18 additional digital inputs and outputs for a total of 22 in and 24 out. BNC word clock I/O ensures your Quantum 2 and other digital audio devices operate in tight sync. Of course, you get MIDI I/O, too.
With the Quantum 2, your audio interface is an integrated extension of your recording environment. Launch the included PreSonus Studio One Artist DAW, and you’ll find full preamp control functions integrated into your recording environment. Most of the Quantum 2’s features can also be controlled in PreSonus’ free UC Surface control software, so even if you use third-party recording software, you can remotely access the features. To top it off, Quantum 2 owners get the Studio Magic Plug-in Suite free.
With its pro features, flexible software and abundant I/O, the Quantum 2 joins the original Quantum as PreSonus’ most powerful combination audio interfaces/studio command centers and fits into any recording and production environment. The Quantum 2 interface will start to become available in late October 2017 at an anticipated MAP/street price of $699.95.
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Neutrik USA Debuts etherCON CAT6A Feedthrough Coupler
Neutrik USA has announced the new etherCON Cat 6A feedthrough coupler NE8FFX6-W. Accommodating Neutrik’s etherCON Cat 5 and etherCON Cat 6A cable carriers as well as standard RJ45 plugs, NE8FFX6-W features full 10-Gbit bandwidth along with IP65 ingress protection when mated to cables equipped with Neutrik’s NE8MX6 family of etherCON Cat 6A cable connectors. A unique barrel design distinguishes NE8FFX6-W from its etherCON Cat 5 cousin, the rectangular NE8FF.
This adapter offers the security of Neutrik’s million-fold proven robust latch lock system — ensuring trouble-free signal transmission for the most demanding applications. With its revolutionary small form factor, Neutrik’s etherCON Cat 6A feedthrough coupler is a problem solver that will be welcomed by AV users who need durable, high-performance solutions to extend their existing category cabling.
Neutrik’s etherCON Cat 6A feedthrough coupler is here.
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For all you REGULAR readers of rAVe ProAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: We run what we want to run and NO ONE is going to pay us to write anything good (or bad).
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Everything we publish is opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship publication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition is co-published with CEDIA, covering the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
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