Volume 14, Issue 18 — September 21, 2016
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Industry News Digital Signage Unified Collaborative Conferencing Displays Projection Control & Signal Processing Cables, Cases, Furniture, Mounts, Racks, Screens & Accessories Audio Media Players, Recording & Distribution
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The Cost of Late Adoption: Mitigating Risk
By Mark Coxon rAVe Blogger
After I wrote The Cost of Late Adoption last month, I received quite a few comments, Tweets and DMs around the topic. Gary Kayye even did a Rants and Raves on the topic, drawing parallels to the book Crossing the Chasm, one that I have to sheepishly admit that I’ve never read.
To tell the truth, the part of writing that I love the most is the potential to generate additional conversations around the topic and perhaps explore new ideas together. There were a few comments or questions I received about risks involved with adopting technology early, and it would not be intellectually honest of me to say that there are not any risks at all. However, I think there are some practical ways to mitigate those risks, and if that is done properly, the benefits of jumping the technology curve early far outweigh the cost of waiting.
There were a few major themes in the comments I received. Those centered around new products and their potential to be delayed or discontinued, format wars in new technology, client education, and more data from other sources to help reinforce the original premise that adopting early gives an edge to profitability over the life cycle of the product.
Products vs. Technologies
If there is one concept I want to drive home it is this one. There is a huge difference between a product and a technology. In an industry like ours, where every InfoComm yields hundreds of new product announcements, it is easy to get caught up in product releases.
New products are not new technologies.
New products may employ new technology and that is what we need to watch for. Some of those technologies will have greater implications, and some will not really matter at all. You really need to look at how the technology affects the ecosystem as a whole.
Look at the display market. LED is a technology that was employed to back light LCD displays as opposed to the incandescent lamps of the previous generations. The displays became thinner, more efficient, and slightly lighter, but didn’t have any real impact on the ecosystem. The connections were the same, weight and VESA were still the de facto specs needed to mount them on the wall and signal extension was the same as it always was. Adopting LED-backlit LCDs over traditional LCD screens conferred no real advantage to businesses in general.
Now look at OLED. On the surface, replacing the LED lights and LCD panel with an OLED seems to offer only incremental improvements in power consumption and display weight and thickness, just like the example above. But looking deeper, OLED is a film that can be applied like wall paper, making mounts an unnecessary part of the install. They can be transparent, opening the door to new unique applications. They also have an enhanced color space and better contrast ratios, opening the door for the propagation of Wide color gamut and HDR video signals that will require distribution and management of higher bandwidth video signals. If you don’t think getting a jump start on your competition when it comes to these things is important, then you’re just not seeing the big picture.
So as you see above, there are two examples of product introductions, both employing new technology inside and one had little impact on business processes and design methodology while the other could have large implications.
Now the product you specify may be delayed or not come to market, but the investment in gearing up for the technology on the whole is not lost. There is always the risk that a product is discontinued or changed slightly from its prototype before being shipped, whether the tech inside is new or not. That is just the nature of the industry.
If you focus on technology not products, and then look at the potential impact on the ecosystem as a whole to know where to focus your larger adoption efforts, you can avoid a lot of risk in the process.
Format Wars
There were a few comments that asked,
“What if we choose wrong?”
Sometimes in technology, early on there are competing ideologies. Commonly cited examples are: VHS vs. Beta, Blu-Ray vs. HD-DVD and HDBaseT vs. Video over IP.
First you have to ask: Does it matter who wins? In case of VHS vs. Beta and BluRay vs. HD-DVD, when it comes to running an integration business, it really didn’t matter. The connectors, video transport methods, extension concerns, signal bandwidth, etc., were all essentially the same. The only person it really mattered to was the end user, as they had to invest in media stored in one form or the other. As long as you did your due diligence as integrator and offered either or with a disclaimer that you didn’t know who would emerge, it didn’t affect system design.
Think of an install you did with an BluRay player and then ask how that would have been materially different than one done with an HD-DVD player. Other than the control codes, everything else would be essentially the same.
Again the technology implications of BluRay and HD-DVD were the same. As were those of Beta and VHS. As are those of OLED and Quantum Dot in today’s world.
So sometimes the answer to, “Which do I choose?” is: It doesn’t really matter.
What about HDBaseT vs Video over IP?
HDBaseT, if nothing else, is a great point-to-point solution that eliminated a lot of the HDMI extension issues in the industry. It does however offer robust switching capabilities as well, and major manufacturers in the industry have adopted it as their core method of signal transport. There was an early mover advantage to adopting this technology and being among the first to manage the routing and extension of digital signals, EDID and HDCP.
Some may then ask, “Why also invest in Video over IP?” To get a good feel for the debate, check out this podcast, but in short, look at other technology trends at work. You’ll see cloud-based VTC and content for digital signage, IP based audio routing like Dante and AES and a tidal wave of connected devices entering the fray. Why wouldn’t you be investing in IT skill sets that allow you to know how to set up level 3 switches, set QOS parameters, create VLANs, etc.? Investing in Video over IP opens the door to video distribution across the LAN and WAN and easier, more cost effective, per port distribution of signals as well.
Even if HDBaseT fulfills all of the promise of its 2.0 spec with regards to interoperability and addressability of devices and becomes the de facto video transport standard for copper and fiber based networks, the IT skill sets built in adopting Video over IP will be of use in several other areas of the business. However if HDBaseT does not fulfill that promise, and you are not moving early on IP transport, where will your business be in five years? Where is the greater risk?
In this case, the answer to “Which do I choose?” is really: both.
I can’t cover every scenario here, but as you can see, the answer to the format wars is in applying the same product vs. technology logic above to properly assess where the impact to the business is and proactively mitigate that risk.
Market Education
One comment I received on the last blog was from Bob Nichols.
“Early adopters will need to spend time and money educating the market about the new product or service. How much of the extra profit is invested in these efforts?”
I first want to say it’s a great question and the answer is, of course: It depends.
In many cases, little to no investment is needed at all. They may not really care how you are moving video from point A to point B, they just want it to get there. You have to remember a common saying:
“People don’t want a drill, they want a hole.”
If you’re in the business of selling cutting-edge video distribution, then that could mean HDBaseT today, Video over IP tomorrow and direct wireless video uplink to the optical nerve in 10 years. My point is the need drives the request and the technology is just the delivery. That delivery can be discussed just like every other part of the scope in your needs assessment or in the presentation of your system’s bid. There is no need for a special Apple-esque product introduction and advertising.
Now if you just respond to RFPs, and you don’t typically do needs assessments or bid presentations like a design-build firm may, then you don’t have that opportunity. However if the product is on the RFP, someone else already did that education.
In our industry, the trend currently is that more and more manufacturers are tackling the job of new product education. They are creating whitepapers, landing pages, campaigns and using teams that reach out to consultants, specifiers and technology managers to drive product demand at that level and then translate that interest into leads and introductions for their integrators. Partnering with manufacturers like QSC, Milestone, Harman, etc. that are out there investing in mind share for their product categories can be a great way to offload a lot of the cost of client education.
As a closing point, there is always a varying level of education that needs to be done with a client, regardless of the product or its stage in the product cycle. You may be working with a technology manager that has bought a thousand AV systems or a CEO who has 10 employees and just formally moved from the garage to an office. They will need varying levels of education on your proposal and its components. That’s just AV.
Extended Thoughts
I thought I’d offer a few extended thoughts on the profit curves as they relate to product and labor margins.
The “S” curves used are fairly intuitive and I created my own, but they are commonly used in economic theory across products and industries. Of course those curves can have greater amplitude (y-axis) based on price points or a varying time frame (x-axis) based on pace of adoption. Given that, there is a potential exception to the early adopter advantage I laid out in the previous blog.
Low Priced Technology
When it comes to profitability, products that have a very low price point to start will be ineffective at leveling out the combined profit curve if the labor costs initially are disproportionately high. Even though margins may be high, the price point is so low that the margin dollars do little to level out the profit curve.
As Martha Brooke once told me back when she was with Monster Cable,
“My bank doesn’t take margin, it takes dollars.”
When you reduce the price of a product, keeping the labor cost curve the same, the resulting profit curve looks like this:
(Product Margin Curve — Blue, Labor Margin Curve — Orange,Combined Profit Curve — Green)
In these cases, the benefit to early adoption is less and the cost of waiting is reduced greatly. There may even be a benefit to waiting in these cases.
The point is that the larger the price tag on the new technology, the less risk you assume in adopting it early. As that price tag decreases, the early profit curve becomes more of a climb to profitability.
Sometimes a manufacturer is first to market and has a temporary monopoly. We saw this with HDBaseT. Crestron and Valens teamed up on the original DigitalMedia product before other HDBaseT partners were able to start selling their products. In that case, the price points were higher due to the monopoly. However, because it was a single vendor solution, the risk may NOT be necessarily lower, because if the vendor cannot deliver, there is no alternate to switch to.
As the monopoly dissolves, there will typically be a jump to the lower open market curve. Profitability drops somewhat as well, but the risk is now in check as alternate solutions exist if in fact a single vendor fails.
The moral here is that a monopoly can be a double-edged sword in regards to the risk of early adoption. If they deliver, everyone makes money, if they don’t everyone loses.
So to summarize:
To mitigate the risk of being an early adopter first recognize the difference between new products and the actual technologies behind them. Look at the ramifications of those technologies to the industry to determine their potential impact to business and installation practices. Evaluate competing formats and determine whether who wins is even relevant and then adopt a strategy to adapt to the underlying technology ramifications of one or both. Partner with manufacturers focused on investing in end user education about technologies and become part of their execution strategy for delivery of new products. Finally, understand that technologies with relatively low price points but high labor costs may not confer the same advantages, and that single source solutions, despite the price, may still confer some risk depending on the manufacturer’s history of sound delivery.
In any case, if your company doesn’t have someone whose job is to evaluate emerging technologies and create potential business plans around them, you may want to invest in one!
Comments? I’d love to hear them below! Leave a Comment
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Creating Visual Experiences Through Sightlines — Part 1: The Need for Collaboration
By Tony Sprando Commercial AV Designer
In a recent article in Church Designer Magazine, author and design leader Chuck Hultstrand provides an excellent overview of the key elements required to create visual experiences through the use of integrated sightlines. With this article as our inspiration, we will use his writings as a launch pad for a series of upcoming blogs.
- The first, this post, will address the importance of sightlines and the need for architects and builders to collaborate with AV designers during the construction process.
- The second post will discuss how to use sightlines in Worship Centers to enhance the worship experience for church congregations.
- The third post will discuss how to use sightlines in classrooms and training rooms to ensure maximum learning opportunities.
So, just what are sightlines? Sightlines are hypothetical lines from someone’s eye to what is seen (used especially with reference to good or bad visibility). These are any of the lines of sight between the spectators and the stage or playing area in a theater, stadium, etc. And obviously, for any AV professional, they are extremely important consideration points in the AV design process.
The Need for Collaboration – In the 2005 “Audiovisual Best Practices” guide created by the International Communications Industry, the authors state on p. 18, “The mission for the AV professional is to create audiovisual environments that work — and work well. This is more difficult today than ever before. AV is no longer an add-on to the building project. AV communications systems are increasingly a part of today’s building types. They are critical to the workflow and success of the environments we hope to create. AV technology use varies from simple room signage to full mission-critical operation communications centers.”
The authors continue with, “In the days of overheads and slides, AV professionals dealt almost exclusively with other AV pros or end-users (who were also technicians). In a pro-AV integration project today, people from different disciplines are involved — many who are unfamiliar with AV “techies.” In addition to AV consultants, integrators, manufacturers and technicians, an AV project also combines the skills of architects, engineers, general contractors, subcontractors, building facility managers and a variety of specialty consultants.”
AV design and integration requires teamwork. “The work of AV professionals during the course of an AV integration project has more impact than ever before on the other building industry designers and contractors. This dynamic requires teamwork. The creation of a technology-enhanced building requires a team made up of professionals from the AV industry and the other disciplines. A critical part of that team effort is learning about the different professions and the language they speak.”
AV integration is also project management. “In many ways, contemporary AV integration is really more about project management and procedure than it is about audio and video or design and construction. It is about ways in which a project is handled and how each of the various professionals performs a critical role in the implementation of an AV system. Most, in fact, are there from start to finish and, despite their various job functions, are members of the same team. The AV industry depends upon this teamwork, or collaborative project process, that results not only in satisfied clients (the owners and end-users), but also fosters the level of professional involvement that improves the industry as a whole.”
Next Steps – In our next blog post, we’ll take a closer look at Chuck Hultstrand’s insightful article about Worship Centers and how to work with a design team to enhance a worship experience and engage a congregation.
Hoping to expand your line of sight!
Tony, the AV guy Leave a Comment
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InfoComm International Releases 2016 Global Pro-AV Distribution Channel and Trends Report InfoComm International has released the 2016 Global Pro-AV Distribution Channel and Trends Report. This new report explores the ways pro-AV products and services move through the market — from manufacturer to end-user organization – and identifies factors that influence the various channels. It also includes market forecasts through 2017.
InfoComm engaged Lewis Research to conduct the report, which involved a primary survey, in-depth interviews, secondary data sources and past InfoComm research, to uncover key trends that impact the stakeholders throughout the pro-AV channel.
The 2016 Global Pro-AV Distribution Channel and Trends Report analyzes the overall distribution and channel trends, including the growing role of distributors, how services differentiate integrators, consumer products as components of commercial offerings and the proliferation of hybrid models. Furthermore, the report provides a global perspective in five key regions of the world:Asia-Pacific, Europe, Middle East and Africa, Latin America and North America. Lastly, the study examines how 14 different product categories, from control systems to software, move through the channel.
“Like other healthy industries, the AV industry is continuously evolving, and we must pause and take stock of where we are and what lies ahead,” said James Chu, director of market research, InfoComm International. “By understanding how and why products and services move through different channels, pro-AV organizations can make better business decisions. This report will equip AV pros and end users with the intel needed to develop relationship strategies with channel partners at different levels.”
Among the highlights from the 2016 Global Pro-AV Distribution Channel and Trends Report:
Global Outlook of AV Market
On a macro level, the global AV market is poised to grow 14 percent from 2016 to 2017. North America, Latin America and Europe are expected to grow at low double digits. Asia-Pacific is likely to grow at 18 percent, with stronger-than-expected results from China and India. Finally, although the Middle East and Africa comprise just 4 percent of the AV global market, 2017 should be another strong year for the region, growing at 17 percent.
The Proliferation of Hybrid Distribution
The way pro-AV manufacturers sell products through the channel can be characterized by three distinct tiers.
- Tier 0: Manufacturers sell directly to end users without the use of intermediaries.
- Tier 1: Manufacturers sell to resellers, integrators or distributors, which then sell to end users. In most cases, the resellers, integrators or distributors are bundling services with products as a value-add to the final sale.
- Tier 2: In this multichannel approach, manufacturers sell to distributors or resellers. The products are then sold one or more times through the channel, most typically to integrators, before being purchased by end users. Distributors assist manufacturers in selling to systems integrators and other resellers, providing warehousing and inventory services so that fulfillment is handled by the distributor.
Manufacturers in the pro-AV market employ more than one distribution model. Some of them do so to provide a product globally on an everyday basis. It is also important to note that distribution doesn’t vary by vertical market. Instead, it is based on the product and the client’s demands.
Evolving Role of Distributors
Distributors are expected to continue to combine product distribution activities with high-value services, such as technical training and sales support for both pre- and post-selling opportunities. This comes from a need for distributors to add value in the distribution chain to help increase margins.
Services Differentiate Integrators
Although distributors and integrators already offer some common services, one area where integrators could have success is content creation. Integrators that sell content-creation services have had success in the digital signage market, where the expectation is for a complete solution, not just hardware and software components.
Consumer Products as Components of Commercial Offerings
Product commoditization, if managed well, can be beneficial to the pro-AV market. Commoditization leads to lower product prices, but it also makes it possible for end users to switch from consumer AV products to pro-AV solutions, if they have gone the former route. Of the end users surveyed for this research, most indicated that they would rather purchase a commercial solution over a consumer product if the two respective prices are comparable. Essentially, product commoditization means reducing margin, but also increasing scale for the pro-AV industry.
Product Distribution Trends
Displays (16 percent) and cables, connectors and adapters (15 percent) have the highest distribution through Tier 0. Control systems have one of the lowest distributions through Tier 0 at just 2 percent with the remaining distributed evenly through Tier 1 and Tier 2. The screen and shades product line has the highest distribution through Tier 2 at 55 percent and just 7 percent through Tier 0.
InfoComm’s 2016 Global Pro-AV Distribution Channel and Trends Report is available now for purchase, with discounts for InfoComm members. For more information, go here. Leave a Comment
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We Shot Over 700 Videos from CEDIA 2016!We literally went to every single booth at CEDIA and offered for each manufacturers there to shoot a 1-2 minute video on each of their new products launched at the annual HomeAV show. And, even though there were only 500 exhibitors, we shot 700+ videos.
And, to simplify everything for you, we’ve built a dedicated CEDIA 2016 website that houses all our videos, the 22 CEDIA-related podcasts we recorded (another record) and every news story and blog we wrote about the show – it’s here. Leave a Comment
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NEC Launches Wireless Presentation StickNEC Display Solutions today launched the MultiPresenter Stick MP10RX, a wireless presenting solution for use with NEC’s projectors and large format displays that don’t already have a multipresenting functionality. The solution plugs directly into an HDMI port, adding wireless presentation capabilities to compatible displays and projectors. The stick is also compatible for use with non-NEC products.
Designed to work with multiple device platforms, the MultiPresenter supports workplace Bring Your Own Device (BYOD) initiatives. It allows users to simultaneously collaborate and deliver wireless presentations from their personal devices, without the need for custom cabling or restrictions on support corporate devices.
From offices to classrooms, users can connect any personal Windows, OSx, Android or iOS device running the companion sender app to the MultiPresenter wirelessly. The app is free and available for download via the Apple App Store or Google Play Store. Users pair securely via a PIN in the app to instantly present and share content with other participants. The solution also allows to connect several mobile devices at once to one MultiPresenter as well as to connect to several displays from one device.
With the MultiPresenter, all wirelessly connected devices can mirror each other’s screen and share content while switching presenter on-the-fly,enhancing productivity and teamwork. Additionally, the stick can be powered through the USB port and doesn’t require an independent power supply or external adaptor.
Here are all the specifics. Leave a Comment
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InFocus Intros Mondopad Ultra InFocus Corporation today announced its new 70-inch Mondopad Ultra touchscreen collaboration system. The all-in-one video conferencing, interactive whiteboarding, presentation and data sharing display for collaboration. The Mondopad Ultra is 4K (3840×2160) resolution.
The InFocus Mondopad all-in-one system enables teams to connect and share any type of content with local and remote audiences. Offering the capabilities typically provided by multiple devices in traditional conference rooms, Mondopad is an enormous touch-enabled screen that combines an HD video conferencing system, an interactive whiteboard, a 4K presentation screen, audio conferencing, and a powerful PC. Able to perform a myriad of functions, Mondopad allows team members in multiple locations to see and hear each other while brainstorming on a shared whiteboard and to collaboratively edit documents and draw directly onscreen enabling real-time collaboration and more effective meetings. Documents can be saved to the Mondopad for future access, stored to the network, or emailed to anyone directly from the device. A built-in high-quality camera and speakers facilitate enterprise-grade video conferencing, making Mondopad the standalone collaboration system that connects people, devices and information easily, seamlessly and reliably right out of the box.
The new 70-inch Mondopad Ultra is the first InFocus Mondopad to employ both projected capacitive touch and 4K screen resolution. In addition to 4K resolution and capacitive touch technnology, the new 70-inch Mondopad Ultra runs Microsoft Windows 10 Pro, and features a sixth-generation Intel Core i7-6700T processor and Q170 chipset with Intel vPro technology, with 8GB memory and a 256 GB solid state hard drive. The Mondopad Ultra seamlessly and securely integrates into existing enterprise infrastructure. Supporting SIP and H.323, Mondopad Ultra is compatible with legacy video conferencing and display hardware and software, including Skype for Business and many third-party room video conferencing systems. Advanced wireless casting, including support for AirPlay, Chrome, and Miracast, allows presenters to share content from their laptops, mobile phones, and tablets without using cables or dongles. Mondopad Ultra offers the security features native to Windows 10 Pro.
The 4K capacitive touch 70-inch INF7023 Mondopad Ultra, $13,999 list, will be available in October. Here are the detailed specs. Leave a Comment
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NEC Display Integrates T1V NEC Display Solutions and T1V have started bundling products that include an NEC touch-interactive 55-inch, 70- inch or 80-inch display combined with the choice of T1V software. The bundles include either ThinkHub Base software, which provides two wireless device connections over a LAN network, or ThinkHub Standard software, which provides unlimited wireless device connections over any network in the world.
T1V’s ThinkHub is a configurable workspace that enables users to protect their meetings with passwords, take notes, use multi-touch web browsers, convene video conferences, and connect a multitude of devices wirelessly to the NEC displays. ThinkHub supports laptops, tablets and smart phones across all major platforms including Windows, macOS, iOS and Android through its AirConnect App. In addition, its Auto-Present Mode lets users leverage their own devices as presentation tools on the NEC digital screens.
Here are more details. Leave a Comment
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Christie Intros Budget-Friendly Displays Christie has introduced two new LCD flat panels as part of a new series, the FHD492-XV and FHD552-XV, which are versatile and rated for 24/7 use in control rooms of government facilities, public utilities, security and surveillance, telecommunications and transportation. These displays offer a combined 13-millimeter (6.5 mm per side) bezel for use in video walls and command and control operations.
The panels can combine with Christie Phoenix EP, which is also launching at ASIS International September 12-15 in Orlando, Fla. Christie Phoenix EP is a network-distributed processor that installs directly into compatible Christie displays. It’s a compact, cost-effective and highly scalable solution for managing content on video walls and distributed displays and is ideal for control room and other applications.
Christie says the displays will ship this November. More information on the FHD492-XV is here and on the FHD552-XV, here. Leave a Comment
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LG Intros 77″ OLED at CEDIA LG Electronics USA today introduced its newest flagship model in the form of a 77″ OLED TV. Unveiled at CEDIA 2016, the new 77-inch 4K Ultra HD Smart TV (OLED77G6P) carries a suggested price of $19,999. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG SIGNATURE CONCIERGE service, an exclusive one-on-one customer support and service program.
The 77-inch class (76.7 inches measured diagonally) LG SIGNATURE OLED TV is the flagship of the expansive LG OLED TV portfolio, which includes the previously released 65-inch class (64.5 inches diagonal) LG SIGNATURE OLED TV, as well as the LG OLED E6, B6 and C6 TV series, representing the fastest-growing new category of television in the industry.
In addition to including open-format HDR10, it includes Dolby Vision technology for an enhanced HDR experience. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10’s one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV’s capabilities. Already the preferred format for filmmakers and content providers, Dolby Vision is supported by all seven major movie studios and many streaming partners.
Here are all the tech specs. Leave a Comment
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Leyard Breaks 1-Millimeter Pixel Pitch Barrier — New 0.9-Millimeter Leyard TWA Series LED Video Wall MonitorLeyard just launched a 0.9-millimeter TWA Series LED video wall display. As you likely know, the pixel pitch of an LED display is the distance from the center of an LED cluster to the center of the next LED cluster, measured in millimeters.
The Leyard TWA Series 0.9mm joins the existing Leyard TWA Series line of fine pitch LED video walls available in 1.2, 1.4, 1.8 and 2.5 millimeter pitches. Leyard TWA Series LED displays are spec’d to use 35 percent less power than conventional LED displays. When the display is in standby mode with a black screen, it consumes up to 60 percent less power than the most power-efficient LED video wall displays on the market today.
The Leyard TWA Series is the first LED video wall solution to feature an innovative “flat panel” design that includes a 16:9 form factor optimized for the most popular high resolution standards. Leyard TWA Series displays are self-contained units with standard HDMI inputs and looping, along with optional redundant configurations. The larger 54-inch cabinet means more of the video wall is factory-aligned, easing the time and cost of installation with fewer displays to align and seams to perfect. The larger units also mean that fewer displays are needed to create a video wall, reducing the potential points-of-service.
The 0.9-mm Leyard TWA Series display specs are here. Leave a Comment
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NEC Debuts Reactiv STAGE Software NEC Display Solutions has added interactive presentation software Reactiv STAGE to its range of multi-touch displays and interactive projectors, giving organizations new capabilities to create dynamic and engaging presentations in collaborative environments. The presentation software meets the needs of business and educational organizations, helping them to share large amounts of information whilst engaging their audience with intuitive interfaces.
Designed to work with ShadowSense Touch displays or any interactive device, the presentation software makes multi-touch, multi-pen and gesture-driven capabilities accessible for any scenario. Reactiv STAGE has the ability to automatically detect and differentiate between a stylus, an eraser and the user’s finger. It’s multi-pen technology enhances collaboration as it allows multiple users to annotate one or more documents at the same time. With these features, productivity in meetings and learning environments is significantly enhanced.
Simple and easy user experiences are key in encouraging collaboration with touch-enabled technology. The intuitive interface offers functionality such as using presentations directly from a USB flash drive. Furthermore, users can easily duplicate their presentation to a secondary screen simply by swiping to the top of the primary screen to improve visualization for larger audiences. Reactiv STAGE also works with any screen size and resolution, so it can adapt to many different learning or business scenarios.
Details on NEC’s Reactiv STAGE interactive software is here. Leave a Comment
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BenQ Intros MU686 3,500 ANSI Lumen DLP Projector BenQ America’s latest is the MU686, an WUXGA (1920×1200) resolution DLP projector that’s spec’d at 3,500 ANSI lumens and operates at only 28dB in eco mode. Integrate with a QCast Wi-Fi dongle, it provides full HD (1080p) wireless streaming at the touch of a button on both the projector and remote control. The MU686’s 1.3x zoom ratio provides up to a 300-inch-wide image projection. Furthering setup ease and installation flexibility, the MU686 features manual vertical keystone correction and a short throw ratio of 1.15, which enables the projector to be placed closer to the screen for greater flexibility.
Providing a low total cost of ownership, the projector features BenQ’s world-leading SmartEco technology, which automatically adjusts lamp power to deliver bright, vibrant images to conserve the life of the lamp. To further reduce power consumption, an “Eco Blank” mode allows users to blank out the screen whenever projection isn’t needed, while a “No Source Detected” mode automatically reduces power consumption to 30 percent when no source has been detected for more than three minutes. The “Auto Power Off” function automatically shuts down the projector when not in use for 30 minutes. When inactive, the projector keeps power consumption to a minimum, less than 0.5 watts standby power, for even more energy savings.
The BenQ MU686 lists for $1,199. More information is here. Leave a Comment
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Epson Intros Elite 3LCD Reflective Laser Home Theater Projector with 4K Enhancement and HDR SupportEpson today announced its next-generation Pro Cinema LS10500 Reflective Laser Projector. Featuring 4K and High Dynamic Range (HDR) compatibility with 3LCD Reflective laser technology, this new flagship projector accepts a 4K UHD input (up to 3840×2160) and projects 1,500 lumens of color brightness and 1,500 lumens of white brightness. The LS10500 features an Absolute Black contrast ratio and an advanced suite of calibration tools.
Featuring a dual laser light source, the Epson Pro Cinema LS10500 delivers a range of performance capabilities such as displaying the full sRGB color gamut, even in the brightest mode, as well as the entire DCI color gamut, the digital cinema standard. The use of a laser light source provides a lifespan of up to 30,000 hours and high-speed contrast control for both bright and dark scenes. The projector has an incredible range of up to ± 90 percent on the vertical axis and ± 40 on the horizontal axis, as well as up to 10 presets for zoom, focus and lens shift for both standard projection and wide cinema ratios. The Pro Cinema LS10500 projects 2.40, 2.35, 1.85, and 1.78 aspect ratios on the same screen, without an anamorphic lens, and no downtime switching between aspect ratios.
Pro Cinema LS10500 Key Features:
- 4K Enhancement Technology – Accepts 4K input and supports HDCP2.2 for truly immersive 4K UHD content
- HDR Compatible – Displays an expanded range of contrast and color for images bursting with real-life detail for truly immersive entertainment
- Expansive Color Gamut – Brilliant, color-rich performance that displays the entire DCI color space, the digital cinema standard
- High-Performance Pro Cinema Lens – Optimized for 4K performance and precision
- Instant on and Instant Off – The LS10500 reaches maximum brightness and turns off nearly instantly
- ISF Calibration Tools – ISF Certified calibration tools and lockable memory modes ensure accurate performance and provides lockable memory modes
- 3LCD Technology – Provides vivid images with high Color Light Output and fast performance for smoother, crisper pictures
The Pro Cinema LS10500 ($7,999 list) will be available this fall through CEDIA and specialty dealers and here are all the tech specs. Leave a Comment
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Sony Electronics Announces 4K HDR Home Theater Projector Line-Up at CEDIAToday, Sony Electronics is expanding its home theater line-up with the announcement of the VPL-VW675ES, a new, compact native 4K resolution (3840×2160) Home Cinema projector that supports HDR. The VPL-VW675ES is among the industry’s first home cinema projectors to support Hybrid Log-Gamma (HyLG) for HDR broadcasting services and user generated content – through a firmware update to be provided soon after the new HDMI specification is standardized. Sony’s newest home projector joins the existing ES line-up with home cinema standard HDR 10 support and is compatible with streamed HDR content. The VPL-VW675ES also includes a feature which enables customers to adjust the average screen brightness, depending on their environments or preferences, while maintaining accurate HDR reproduction.
The VPL-VW675ES uses native 4K SXRD panels, with no artificial manipulation of pixels (pixel wobulation).Color reproduction is via Sony’s proprietary TRILUMINOS engine design, while Motionflow picture technology serves to deliver clearer, less blurry images when watching fast-paced, cinematic or sports action. It’s spec’d at 1,800 lumens brightness and a dynamic contrast ratio of 350,000:1.
The lamp is spec’d at 6,000 hours of operation (in Low Mode) and a built-in RF 3D transmitter makes it possible to watch 3D content, while a built-in auto calibration function resets the projector colorimetry to original factory levels. And, the VPL-VW675ES has HDMI with HDCP 2.2 on both inputs.
The VPL-VW675ES home theater projector will be available in November 2016 and will list for $14,999.99. Sony is here. Leave a Comment
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Sony’s New Pico Projector Never Needs to be FocusedSony’s new MP-CL1 projector is a Bluetooth-based projector that uses Laser Beam Scanning (LBS) technology to produce a native HD resolution (1920x720p) image that’s always in focus. The 7.4 oz compact short-throw projector is 80,000:1 contrast ratio and can display a screen size of up to 120 inches at a distance of approximately 12 feet and a 40 inch screen from nearly 4 feet away. In addition to connecting via Bluetooth, it has MHL and HDMI inputs port as well as USB 3.0 for content delivery.
Another highlight of the MP-CL1A is keystone correction which enables vertical and horizontal adjustments to maintain screen uniformity. In addition, the projector boasts intuitive auto focus and focus-free projection, allowing for seamless viewing on uneven surfaces — sort of like built-in image-mapping.
The MP-CL1A includes a USB cable and features a built-in 3400mAh battery, which can charge a cell phone or tablet via the USB port.
Key Features:
- Compact and super slim (7.4 oz., 5.9x3x0.5 inches)
- 1920×720 HD resolution
- Up to 120 inch screen size from approximately 12 feet
- High contrast ratio of 80,000:1
- Automatic focus projection from Sony’s Laser Beam Scanning (LBS)
- Wi-Fi (with phone or tablet) or HDMI/MHL connectivity (for phone, tablet, laptop and gaming devices)
- Bluetooth connection with wireless speakers or wireless headphones
- Built-in 3400mAh Li-ion battery for two hours of play
- Gold or gray color options
The MP-CL1A mobile projector is planned to be available in October 2016 and will list for $399. Here are all the detailed specs. Leave a Comment
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New Christie Phoenix EP Extends Phoenix Product Family Christie is expanding the Phoenix family of products with the launch of the Phoenix EP (Embedded Processor) this week.
A compact, scalable solution for managing content on single or multiple panels, the Phoenix EP installs directly into compatible Christie displays – which also provide power – and connects directly to a network using CATx cable. One Phoenix EP processes networked sources, decodes and manages audiovisual and data sources on up to two Christie flat panels. Phoenix EP streamlines system designs, and eliminates requirements for AV extension and distribution equipment.
Christie Phoenix EP is a network distributed processor that installs directly into compatible Christie displays. It’s designed for managing content on video walls and distributed displays and also works for applications such as control rooms, presentation rooms and digital signage displays. Offering the same powerful processing features as Christie Phoenix, Phoenix EP enables seamless access and control of audiovisual data from virtually anywhere, through a single, robust system.
Each Christie Phoenix EP connects directly to the network using Category cable, significantly lowering the costs associated with traditional dedicated AV distribution products. Featuring an easy-to-use interface and on-screen status, Christie Phoenix EP streamlines workflow and tasks associated with integrating and managing AV systems by dramatically reducing cabling, rack space and installation complexity and costs.
Here are the tech specs. Leave a Comment
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Extron Ships 17″ Capacitive TouchLink Pro Touchpanels Extron Electronics just announced the immediate availability of the TLP Pro 1720MG and TLP Pro 1720TG, 17ʺ wall mount and tabletop TouchLink Pro touchpanels with capacitive, edge-to-edge glass touchscreens. These 1920×1080 capacitive touchscreens provide a more responsive control surface. As with all TouchLink Pro models, these new, customizable touchpanels feature faster processing and more memory and both touchpanels feature video preview inputs that support high resolution, HDCP-compliant video from HDMI sources and XTP devices. For convenience, the touchpanels can receive power and communication over a single Ethernet cable. The TLP Pro 1720MG and TLP Pro 1720TG have stylish designs and powerful features that make them ideal for control applications requiring fully-customizable touchpanels with large control surfaces and multi-source video preview.
The TLP Pro 1720MG and TLP Pro 1720TG work in conjunction with any Extron IP Link Pro control processor and are designed for use in AV system applications that require complete, interactive control of a broad range of devices. All TouchLink Pro touchpanels operate using standard network infrastructure and are easy to install with reliable and cost effective Ethernet cable. They are customized using Extron GUI Designer software. This powerful interface design software offers ready-to-use resource kits to help design a wide variety of interfaces for rooms and presentation environments. For mounting flexibility, the TLP Pro 1720TG can be removed from its base and mounted on any VESA standard mounting arm or bracket. The TLP Pro 1720MG and TLP Pro 1720TG can be programmed using Global Scripter, with support for Global Configurator Plus and Professional coming soon.
Here are all the tech specs. Leave a Comment
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Hall Research Debuts HDMI Audio Extractor with 50 Watt Amplifier and IP ControlThe Hall Research EMX-I-AMP is a 4K HDMI audio extractor with built-in 50 watt audio amplifier for direct connection to 8 ohm speakers. The device provides a separate stereo input for connecting a wireless microphone or audio player. HDMI audio is mixed with the analog audio input and amplified. Output volume can be controlled via LAN, front panel buttons, RS-232 commands, or using a remote wall-plate with a rotary knob. An independent RS232 output port is provided in order to control other devices such as TVs or projectors.
Features include audio ducking to automatically lower the HDMI audio when sound is detected on the line input, full EDID management with the ability to learn, download, upload and emulate EDID, page sense or occupancy detection inputs and more. A USB port is provided on the front panel that can be used to configure advanced settings using a free Windows GUI
Here are the technical details. Leave a Comment
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Middle Atlantic Supports Tech Behind the Display With New Proximity Series In-Wall BoxAs AV systems evolve away from the rack and become more decentralized, Middle Atlantic Products has launched a lineup of storage and mounting options to support these applications. The new Proximity Series In-Wall Box and Mounting Plates provide a convenient means for multiple device integration. The Proximity Series optimizes the space behind the display to conceal equipment, offering greater storage capacity with the flexibility of Middle Atlantic’s patented Lever Lock tool-free mounting system.
The Proximity Series In-Wall Box is engineered to provide convenient storage of components, power solutions, and cables recessed in the wall behind the display for localized, all-in-one system support. Middle Atlantic says it is the industry’s only in-wall box built for small device mounting flexibility with Middle Atlantic’s tool-less Lever Lock mounting plates included. The in-wall box offers four levels of mounting space for unmatched flexibility and maximum storage optimization. The small in-wall box ships with one 4-inch mounting plate, while the large model ships with two 4-inch mounting plates to accommodate the growing number of small devices needed at the display location. Additional Lever Lock plates are available to accommodate any installation need.
The Proximity Series In-Wall Box also natively accepts Middle Atlantic’s compact power products, including the industry’s fastest-responding, non-degrading patented Series Protection. Top and bottom knockouts provide clean wire management and high-voltage power access. Also included are a J-Box, duplex receptacle and trim ring to ensure a professional, aesthetically pleasing finish.
As part of the series, an optional Proximity Mounting Plate attaches directly to the back of the display for additional localized small-device mounting support. Both the Proximity Series In-Wall Box and Mounting Plates are complementary to the new Middle Atlantic Vision Display Mounts, a lineup of 17 professional-grade display mounts.
You can see all the specs here. Leave a Comment
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Media Solutions Intros MS-TestPro Touchscreen Test Device for HDBaseT Networks Media Solutions announced today the availability of the MS-TestPro, the first touchscreen test device for HDBaseT networks. The MS-TestPro provides an elegant, handheld solution for in-field testing of HDBaseT-based systems and cabling. With its built-in monitoring, logging and diagnostics capabilities, installers and integrators have access to quick, efficient analysis and troubleshooting, simplifying audiovisual installations.
The MS-TestPro brings HDBaseT Tx, Rx and PoH (Power over HDBaseT) functionality, providing a highly efficient testing platform for HDBaseT source and sink devices, powered devices and up to 100 meters/328 feet of Cat5e (or higher) cabling.
There are two MS-TestPro testers currently available:
- Touchscreen Model, with built-in 3.5” touchscreen
- Mobile App Model, with built-in 3.5” touchscreen also managed via a mobile application
Each MS-TestPro consists of a main unit, Rx module and a Tx module. It emulates an HDBaseT transmitter or receiver device, operating up to pixel rates of 300MHz, enough to test for 4K ultra-high definition source or sink devices. It allows for testing of both source and sinks, even when installed up to 100m/328ft away. The MS-TestPro monitors performance of the installed cable, analyzes features of both source and sink devices, monitors configurations and provides a downloadable detailed diagnostic log, saving time and money and benefiting both installers and end users.
The MS-TestPro is currently available for $1,395. Here are the details. Leave a Comment
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Future Automation’s Ceiling Hinge Range Can Conceal Large Flat Screens in Ceilings Future Automation has a new ceiling hinge mechanism which allows a flat screen TV to be concealed horizontally within a ceiling and hinged down through 100 degrees for viewing. Future Automation says the Ceiling Hinge Range is the most elaborate on the market with options that include additional telescopic drop, swivel or a combination of the two. Outside and indoor versions are available as well as custom designed sizes for screens up to 90”.
Ideal for when there is limited ceiling void space, the Ceiling Hinge range allows large screens to be concealed unobtrusively within relatively small ceiling areas. It offers a great space saving option for when vertical wall space is not available such as yachts, apartments or luxurious properties where glass opens to luxurious views.
Them mechanisms meet all residential and commercial ceiling mounting requirements with style, functionality and elegance. The silent motor system and smooth action mean that even the largest screens can float down into a room for viewing, before rising seamlessly when not required.
The Ceiling Hinge is a compact solution with full cable management and IR, RS232 and contact closure control as standard features. It features an easy to install mount interface (VESA Standard plus range of mount options for non-VESA compliant screens). With a load capacity of over 110 pounds in standard model, the Ceiling Hinge has a modular format and comes in a wide range of standard sizes and can be customized to suit numerous options.
You can see them here. Leave a Comment
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Martin Audio Introduces BlacklineX: Signature Sound For Portable and Installation Martin Audio has announced BlacklineX, a classic suite of passive loudspeakers. Applications range from portable sound reinforcement and stage monitoring for live bands, DJ’s and corporate events, to installations in nightclubs, bars, commercial spaces and houses of worship.
Comprising four two-way systems — from the ultra-compact X8 to the powerful X15 — and three subwoofers, including an unobtrusive slimline model, the multi-purpose BlacklineX Series raises the performance of loudspeaker systems in its class to a new level.
Each symmetrical, multi-angle full-range enclosure features a user-rotatable horn for horizontal or vertical orientation, and has a screw-free, foam-backed steel grille. Comprehensive mounting options include wall-bracket, eyebolt suspension and pole-mounting. Ergonomic handles at the rear of each full-range enclosure make for easy handling while maintaining clean lines.
All BlacklineX Series enclosures are constructed from plywood and are finished with a durable black textured coating, with white and custom RAL color options available to order.
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Mackie Introduces High-Performance XR Series Studio Monitors Mackie today announced a new series of studio monitors to its XR Series Studio Monitors. Aimed at professional and project studios, XR Series offers two models, the 8″ XR824 and 6.5″ XR624.
The XR features a smart logarithmic waveguide, providing acoustic alignment to deliver precision balance between articulate highs and midrange clarity. Both models feature a high-output 160W power amplifier and premium transducers including a Kevlar LF driver with proven fast-recovery from transients, virtually eliminating resonant frequencies. And, unique to XR, Mackie has developed the new ELP Bass Reflex System.
XR Series Studio Monitors can be sonically optimized to the specific mix environment, featuring user-controllable acoustic space tuning controls. There are three different acoustic space settings that adjust for monitor placements close to walls, in corners, etc. Plus, both high- and low-frequency EQ controls are available for final sonic adjustment to the mixing space. Other finishing features include an eco-friendly auto on/off functionality that senses when a signal is present and turns that monitor on or off, plus the inclusion of acoustic isolation pads for each monitor.
The Mackie XR Series includes the 8″ XR824 and 6.5” XR624 and the XR824 will list for $629.99 and the XR624 will be $519.99 — here are the details. Leave a Comment
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Fulcrum Acoustic Launches Cardioid Subwoofer Product Line Fulcrum Acoustic has launched its latest in the form of a line of Cardioid Subwoofers. Fulcrum Cardioid Subwoofers are designed with patent-pending Passive Cardioid Technology to overcome the excessive rear low frequency (LF) radiation that is a major challenge of many loudspeakers.
Fulcrum’s Passive Cardioid Technology, first introduced in their FL283 and FLS115 line array products, is now the basis for a line of Cardioid Subwoofers which includes CS118 18-inch and CS121 21-inch models.
Fulcrum’s unique Cardioid Subwoofers eliminate excessive rear LF radiation without the extra cost, space requirements and inconvenience of active cardioid systems, with a single passive cardioid speaker doing the work of an active cardioid array. By achieving impressive LF directional control without additional amplifiers, drivers or signal processors in less than half the space required for active cardioid array systems, Fulcrum Cardioid Subwoofers allow for cardioid arrays in applications that might not otherwise have the budget or space to accommodate an active cardioid solution.
Fulcrum speakers’ subcardioid behavior is produced by an acoustical circuit which balances the position of the low frequency driver, the enclosure depth and volume, and specially constructed rear-mounted ports which include a calibrated resistive element. By opting for a subcardioid pattern as opposed to a pure, hyper or super cardioid pattern, the rear rejection increases when the modules are deployed in an array.
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Sennheiser AMBEO VR Mic, a Compact Microphone for Creating VR/AR ContentHigh-quality 3D audio that eliminates the boundaries between playback and reality – this is the promise of the AMBEO VR MIC that was launched by Sennheiser today. Up until now, VR productions had to record immersive audio with quite complicated microphone set-ups. The AMBEO VR Mic puts everything into a compact and easy-to-use handheld – making it an ideal tool for any professional VR production. The microphone will become commercially available in November 2016.
The AMBEO VR Mic is an Ambisonics microphone that uses four carefully selected, matched capsules in a tetrahedral arrangement. It is fully balanced and powered by 4x 48 volts phantom powering. The handheld microphone comes complete with a split cable with four color-coded and labelled XLR connectors according to the capsule position, a Rycote suspension mount and a foam windshield.
Also included is the necessary encoding software that translates the A format file generated from the recording of the four microphone channels into a B format file W, X, Y and Z. This format is recognized in the Ambisonics world, the W component being the omni and the X, Y, Z components being figure-of-eight capsules along three spatial axes. The A to B format encoder will be available in VST, AAX and AU plug-ins for the customer’s preferred digital audio workstation and as a stand-alone version for Mac or Windows.
The AMBEO VR Mic details are here. Leave a Comment
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Atomos Ships Shogun Inferno, Adds New FeaturesAtomos is shipping its Shogun Inferno this month, as well as announcing a set of new features, including Arri and Panasonic HDR Raw recording, expanded PQ and HLG compatibility for playback to HDR screens and wider support from editing packages for mobile HDR editing. Updates include:
- Arri raw: The 16:9 and 4:3 raw formats can be recorded in the native .ari format to your SSD of choice using the company’s Master Caddy system as an affordable media alternative to the SxS modules
- Panasonic raw: Varicam users, already benefiting from the internal Atomos ProRes recording module, can now record raw externally as a CDNG file to the Shogun Inferno
- PQ & HLG playback: Inferno will now support both HDR luminance standards, PQ (ST2084) and HLG (Hybrid Log Gamma) expanding compatibility with HDR flat screens.
- PQ & HLG input: In addition to playback, Inferno also supports PQ and HLG input for mobile HDR grading from NLE’s or from cameras such as Grass Valley, Red, Arri (PQ) and Ikegami (HLG) with output for HDR monitoring in studio and live environments
- Scheduled playout: In addition to instant playback and playlist generation for reviewing set clips or marked favorites, Inferno can schedule playout for live events, in-store demonstration etc.
- HDR NLE metadata support: AtomHDR makes setting correct exposure easy on set, now by storing those settings as metadata, color grading is made easier by helping reproduce the same result in post.
At IBC 2016, Atomos is also making the following announcements:
- AtomFlex – 4Kp60 Cables – A range of 4Kp60 HDMI cables to support the high frame rate Shogun Inferno will launch end September 2016. Physically, the cables have been perfected for life on set with rugged die cast connectors and coiled cables to keep clutter to a minimum. They are compatible with the latest HDMI 2.0 standard, ready for 4Kp60 & HDR recording and playback. Six models are available: Full to Full HDMI, Micro to Full HDMI and Mini to Full HDMI in two lengths, 30 centimeters coiled (60 centimeters extended) and 40 centimeters (80 centimeters extended).
- A new partnership G-Technology continues to expand the affordability and workflow speed of Atomos’ Master Caddy system by directly integrating it into the G-Technology range of ev Series solutions. Used across the entire range, the Master Caddy system delivers Apple ProRes 4K HDR for under $150 per hour with the peace of mind that comes from using reputable media brands. Now the same affordable SSD drives can remain loaded in the Atomos Master Caddy after the shoot, loaded into a G-Technology ev Series Reader (Atomos Master Caddy edition) and be used across the range of G-Technology ev Series desktop editing systems and high performance RAID systems.
Shogun Inferno has an MSRP of $1,995 USD. The Atomos 4Kp60 cables range from $99 to $149 USD and the Atomos Master Caddy by G-Technology, also available in September, has MSRPs ranging from $99.95 to $349.95 USD.
More information on the Shogun Inferno is here. Leave a Comment
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For all you REGULAR readers of rAVe ProAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: We run what we want to run and NO ONE is going to pay us to write anything good (or bad).
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Everything we publish is opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship publication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition is co-published with CEDIA, covering the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
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