There’s been a lot of talk of things “as-a-Service” (aaS) in recent years. Mark Coxon has talked about it here, here, here and here, regular rAVe Rental [and Staging] columnist Joel Rollins here and here and two other contributed pieces are here and here. Scott Tiner also talked just recently about how it doesn’t actually make sense for our industry. And that’s just in rAVe! But of course, our industry has always been doing AVaaS (even though it wasn’t called that) — and it was being done by all of you, who work in the rental and staging industry. But there have still been changes, of course, as our horizon shifted from being just hardware to hardware plus software, platforms, experiences. Today, Christopher Jaynes from Mersive talks about hardware as a service, which he describes as “a focus on the delivery of value to the user as a service and not by selling that same user a “‘thing.'” He continues: “Of course, in the world of AV, there will always be a ‘thing.’ After all, as I’ve pointed out before, AV is the last-hop to the eyes and ears of the user. Fundamentally, what AV does is bridge the physical and digital worlds through sight and sound, and that’s partly what makes it interesting.” Check it out and let us know what you think.
Leonard Suskin also has some important thoughts on diversity in our industry, which we’d strongly encourage you take a look at. Enjoy the issue.