Volume 11, Issue 5 — March 12, 2014
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Editorial Editorial Editorial Editorial
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Industry News Projection Control & Signal Processing TVs Audio
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Energy Management Where Are You?
By Lee Distad rAVe Columnist
If the road to Hell is paved with good intentions, then the road to progress is paved with technologies that never lived up to their hype.
For every technology or product category that changed the industry, the world, or both, there’s always one or more losers; they were marketed just as hard, with tons of cash thrown at their promotion, trumpeted by the trade media as the greatest thing since sliced bread, and yet never went anywhere. And then there are categories that have been heavily marketed, haven’t died, but by the same token have never really caught on.
I’ve been paying attention to energy management since 2008, and maybe earlier. And while for the longest time it seemed that, like the weather, everybody was talking about it, but nobody was prepared to do anything about it, there’s more systems support from automation vendors. All that’s needed now is some interest from integrators and end users.
The Whys
It has become more commonplace for end users to see the need to maintain a greener footprint. Whether it’s in the IT sector and the move to Cloud based computing to reduce server footprint or the A/V industry and the need to turn lights and systems off when people aren’t in a room, the general consensus is that we’re more energy conscientious than ever.
But really, how many clients ask for energy management as part of an installation? One the one hand when you install a complete lighting package that includes shades, dimmers and HVAC control, you get energy management by default.
When it comes to commercial installations, energy conservation can be a factor, and there needs to be a focus on the point in time where the savings in energy covers the initial fixed cost of the system installed. That means that when making a proposal, sales designers need to present a real time energy saving return to the client. That may well be the key to closing the deal.
Conversely, and somewhat oddly, in the residential market, energy savings is usually one of the last reason’s a client will install a system in a home. Instead, most of these systems are added on by the integrator as a result of doing other work already in the home, such as adding a theater or music distribution in the home.
It’s quite common for the lighting/energy management part of the sale to only be in part of the house initially, but within six months to a year, the integrator is often called back to include the remainder of the house, as the client now better understands the benefits of the system and has lived with it for a while. That means there are opportunities for additional revenue from existing clients.
The Hows
There are essentially are two types of solutions. The first are stand-alone and local passive solutions in the form of occupancy or vacancy sensors that automatically shut-off lights and payloads, and dimmers controlled by occupants who reduce the amount of load.
These are more suited for single rooms or limited areas or retrofit projects. The second type is programmable and networked energy controls that are flexible enough to deactivate lights and loads based on time and occupancy patterns and at the same time provide data analysis on the amount of energy consumption.
These are the solutions that are intended to be remotely monitored. This begins by installing a meter on the main power supply to the building, which will give feedback on energy consumption to the control system. Changes in usage, and graphed usage trends can then be reviewed by the users.
Drilling down, there are four characteristics of active energy management. The first is temperature setback, where the temperature is auto set to a comfortable level based on outside temperature.
Next is dimming. Dimming the lights provides instant feedback. Which means that users are more inclined to leave lights off after seeing what leaving them on actually costs.
The third characteristic is dormancy settings. Occupancy sensors are installed in rooms, and systems are be programmed to put unused rooms into sleep mode.
Lastly, daylight harvesting is a major way to conserve energy and show clients the savings. Daylight harvesting uses photo sensors to scale the output of the building’s lighting fixtures to the ambient natural light from outside. This both saves energy and increases occupant comfort.
In fact, a couple of years ago one of my good friends industry, Barry Wosk, president of Sound Developments, incorporated daylight harvesting in the automation design of the new warehouse and head office he built in Vancouver, BC.
Of course, the best way to sell anything is to demonstrate it.
Your automation vendor, whichever one it might be, already has substantial product offerings and installation expertise. Doubtless they’ll even cut you a price break for buying and installing a demo system in your showroom and office.
One question that gets asked a lot is whether energy management is an added value for AV Pros or a standalone category?
Really, it’s both. AV Pros who commit to it soon discover that demand for energy management comes in two types: as part of a more traditional AV installation, and by itself, sometimes lighting control only, sometimes not.
As in all things in this business, there are dealers that cater specifically to this service, so it definitely can be a standalone project or just an add-on sale to a “home theater” project.
First Image via Tendril Second Image via GE Leave a Comment
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The Importance of Being First
By Mark Coxon rAVe Blogger
If you have read anything that I have written on innovation over the last several years, you already know that I am very critical at times of things that I deem to be results of “me too” thinking.
Every few years we see some truly innovative or new ideas. For years in between however we seem to be blasted at trade shows by another 50 companies all jumping on the bandwagon to create copy cat products with no real unique value proposition. The pitch is typically: “Well, you already buy these anyway, why not buy them from us?” These type of companies typically saturate the market, quickly creating a race to the bottom on price, as they had little R&D investment in developing the product in the first place.
This type of product introduction strategy rarely creates large gains for any manufacturer. The reason being is that it enters the product cycle after the time that high margins are able to be demanded based on the novelty and innovation of the company that first introduced the product.
This phenomenon is not unique to small companies or AV, but can exist even in innovative large companies as well.
I remember working for IBM in early 2000. IBM spent more money in R&D and registered more patents than Compaq, HP and Dell combined. It was a machine when it came to creating unique IP. Typically, what the company would do is develop a new and innovative product or feature in a product. Then it would immediately sell the rights to use the technology to its competitors, with one caveat — IBM would place a window of time on the implementation or product release by the competitors. The agreement would be to share the technology so the competitors could get it ready for market, but then set a time frame of say, two years, during which time IBM could sell its own flavor of the innovation in the marketplace without having any competition for that set amount of time.
IBM knew the importance of being first. There was only one problem. It never seemed to capitalize on it, at least in the Intel based PC/laptop sector. It would develop a technology, license it out, and then fail to get its own product to market before that window expired. The result was that Compaq or HP would release its version first, the window had opened, and then IBM looked like the copycat coming to market later, even though it did all the real work. It was not surprising to me when IBM sold its PC/Thinkpad business to Lenovo, as it just never made the turn quick enough.
Sometimes you can be second to market with a product that is substantially better than the product that created the category. In this case there is always the possibility of being successful if you can prove the value of the improvements and if you can get anyone to listen or care once they have already set a path with the product that was first.
IBM also learned this lesson again when it purchased Lotus Software. Lotus 123 and Lotus Notes were deemed to be highly superior to the MS Office products of the time, at least from a features and benefits perspective. The problem was that Microsoft was first in the space an already had the market share. Compatibility was a huge issue and IT staffs did not want to run a mixed environment. Ask your kids what Lotus is and then watch the look on their faces. Being first is many times more valuable than being “better.”
There is a book called Six Disciplines: Execution Revolution that does a good job of explaining the profit wave from innovation to commoditization. The author charts it out as the Business Excellence Model.
The chart shows you that you should try to move from Innovation, to Sustainability and Reliability, to Commoditization and Economies of Scale while trying to avoid Firefighting in any stage as much as possible.
True profits are larger in the beginning, while market demand is low and the product is at a premium. Then as market demand grows, competitors start to enter and you have decreased margins but the benefit of experience and name recognition the new competition does not have. Finally, as more competitors emerge and the level of experience needed to be successful becomes smaller and less relevant, the firm that developed the product hopefully has realized the economies of scale needed to sustain revenues through higher numbers of lower margin product.
The trick here is knowing when to Jump The Curve.
Innovative companies need to, as the book says, “innovate purposely.” They have to know when to slaughter the cash cow product that has been commoditized and feed the new calf that will feed them through the next product cycle.
Companies that can’t see when to jump, end up in the “me too” stage, hanging on continuously by reactive innovation, being consistently in a “me too” mentality that may sustain them over time, but only in a way that leaves them in the second or third tier forever. They never enjoy high profits or the market and mind share of the innovator.
Companies like Crestron have been historically good at creating a MInimum Viable Product (MVP) and getting it to market quickly. The product is often not even all the way out of beta, but the company gets it to market and then helps its integration partners through the process of getting it to work and perfecting it or adding features as needed. This type of innovation allows Crestron to invest a minimal amount in the MVP, and then use sales revenues to improve and invest in the advancement of that MVP in realtime. At the end of the first few jobs, that MVP has changed dramatically, and the next wave of products is inherently better. If they waited and perfected the MVP first before releasing it, they may have just missed that all important opportunity to be first.
So as manufacturers and AV firms, my challenge is to ditch “me too” and replace it with “me first.” Companies that do take a risk but also reap the biggest rewards. If you do decide to follow and counter-punch by being second to market with a product that is “better,” make sure you have a great sales and marketing budget to get the word out. It’s always good to be better, but it still seems best to be first. Leave a Comment
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Residential Sound Isolation – A Primer
By Steven J. Thorburn, PE, LEED-AP Co-founder, Thorburn Associates
We frequently get calls from owners and tenants who wish to improve the sound isolation between apartments and condominiums, particularly in older units. The call often begins with, “I want something I can spray on to the wall to soundproof it so I don’t hear my neighbor’s stereo…” or “My neighbor’s snoring keeps me awake at night.” Unfortunately, just putting something on the surface of the walls will not really improve things.
Sound absorbing materials only “color” the sound in the room the material is added to. Typically in a very absorptive room such as a bedroom, adding more absorption has little effect on things. Experience has shown there is only a 2 to 4 decibel change in sound levels between an unfurnished room and a completely furnished one.
“But what is a 2 to 4 decibel difference?” is usually the next question. In a typical setting, the sound level would need to change by 3 decibels for you to be able to hear a change. An example of this is the change in the sound level if you are listening to two loudspeakers side-by-side and then turn one off then back on.
“OK, but isn’t there some type of minimum code requirement?” The answer here is that in 1973 the State of California adopted Title 25, which required that the minimum sound isolation across party walls and floor/ceilings in hotels, motels, condominiums and any other dwelling area, be at least STC 50. This code has been adopted, amended, changed and is presently Title 24, Chapter 35 of the California Building Code. In case you are wondering, STC is the Sound Transmission Class of a partition. It is a single number rating system used to compare the sound insulating properties of different walls, floor/ceilings, doors, etc. primarily in respect to speech and small appliance noise. In a building the actual construction of a STC 50 partition is approximately equal to 50 decibels of sound isolation. The higher the STC number the greater the sound isolation properties of the partition. So how do we reduce the noise if sound absorbing materials don’t work? If there is no “magic” material to spray on to the walls? As you might have guessed, the answer is to upgrade the wall or floor/ceiling constructions to increase the STC rating of the partition. This usually involves removing the existing gypsum board, adding batt insulation, then mounting or hanging new gypsum board on resilient channels. This construction has a rating of STC 50 versus an un-insulated wall with an STC 35 rating. An increase of 15 STC points! (Please see diagrams.) In some cases, when it is not desired to remove the existing gypsum board, a “new” wall can be furred out from the existing wall.
“But how much sound isolation is enough?” As we have discussed in recent articles this is a “signal-to-noise” issue. The quieter the background environment where you will be listening, the greater the insulating properties required to keep loud noises out. What works in an urban setting with bus and auto noise will not work in a quiet, rural area with only wind and birds.
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Gaming the Industry: What’s In a Game?
By Matt Cooper Lead Designer
Last column, I went over some basic types of gamers based on preferred hardware. Beyond that, it’s worth understanding gaming genres, as it can relate to some particular accessory sales and furniture placement. I’m also going to paint in some broad strokes to keep this article from taking 18 years to read. But, rest assured, I’m sure there are plenty of good examples that I am leaving out, unfortunately.
FPS: The First Person Shooter
This may be the most common image people — especially non-gamers go to while thinking about video games these days. Just imagine a gun floating in front of the screen while the user runs and jumps around maps like meth-addled crazy people (well, that may be just what I would look like) and enemies are sniped or mowed down by weapons. It’s especially common for console games in living rooms, although they have a particular following on PCs due to the extra control from mice and better graphics. The fist grand-daddy of of the FPS can be attributed to shareware titles like Wolfenstein 3D, Doom and Duke Nukem 3D.
These games are also some of the most profitable to produce — including Call of Duty: Ghosts and Battlefield 4 and everybody’s bro-tastic favorite: Halo. If you’re curious, the big hit this week is the release of Titanfall on the Xbox One. These AAA title games generally cost less than 75 million to produce, but gross hundreds of millions. The core of modern FPS is multi-player — called co-op. That means when you play, you aren’t alone — you’re connected to the Internet with your friends and using persistent live voice chat with headsets. While it’s easy to stereotype gamers as obsessive loners, the reality produces a very convincing and social experience with old and new friends. The downside to multi-player games is being inevitably matched with a random 12 year-old jerk (who will be six times better than you).
While most of these games could be easily classified as violent, don’t discount some very creative uses of FPS (or, I guess FP since there is very little shooting). One of my favorite games is Portal, and Portal 2 from the studio (and now digital game distribution behemoth) Valve. In these games you use a gun to create sticky entry and exit portals that can be applied to any surface in a diabolical puzzle room. You use physics to propel yourself through deadly courses to escape from a robotic compound. A similar good game is Quantum Conundrum. There also are some open-world format games like Skyrim that let you wander and interact with fantasy worlds and evolve your character as you take on missions. Before switching topics, I also recommend the steam-punk themed game Bioshock Infinite — great story, beautiful visuals (but still pretty violent). Sadly, the studio that made this great series just went out of business this week.
Third Person Shooters: The Kissing Cousin to the FPS
As the title suggests, you run a character with a bird’s eye virtual camera floating over the head. One of this year’s biggest hits was Grand Theft Auto 5 – a massive single player sandbox game. While there is a primary storyline, you are free to wander, drive and take as many missions as you have time for. Oh, and famously make dubious moral choices — such as beating prostitutes to death. Not that you have to… but the game doesn’t stop you either. (For the record, I find that as morally repulsive as hopefully you do.) One of the games I am personally playing is a third-person stealth game Assassin’s Creed: Black Flag. It enables you to do better in the game by killing more carefully without being detected. It’s a little more my speed, and it’s mostly single player. Plus, who doesn’t want to try living the life of an Edwardian era pirate? Other famous game series from the stealth genre are Thief, Splinter Cell and Hitman. Some of the most creative games that are kid-friendly have been the Lego-licensed franchise series of games, which include Star Wars, Indiana Jones, Harry Potter, Batman and now the Avengers. These are very creative third person puzzle games that kids (and adults) can get a kick out of together.
Platformers
These games were third-person before there was a term for it. Nintendo’s classic Mario 1-3 and Zelda were kind of third-person. Other early favorites include Prince of Persia and arcade cross-overs like Double Dragon. There used to be thousands of games in this space, basically until Nintendo started pushing the boundaries with the later Super Nintendo games and N64. Typically you are forced on one plane and your little person is forced to go left or right as well as fall and climb. Today, some of the most exciting games on the independent developer scene are modern takes on platformers. They are taking the concept of jumping and shooting and turning it on its head (sometimes literally). If you’re a fan and want to bring back that ’80s and ’90s experience, be sure to check out FEZ, And Yet It Moves, Super Meat Boy and — controversially — The Binding of Isaac. Also greatly entertaining is the PS3 series Little Big Planet 1 & 2, where a powerful 3D and physics engine is applied to a 2D plane — also great for kids.
So, like the last article, I realize that there are many more types of games to cover, but I will continue to cover more as this column continues in the future. If you have any questions or areas you’d like to see, please drop me a note at matt@ravepubs.com. Leave a Comment
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Extron Introduces the Industry’s Most Powerful Configurable Control System Software Extron’s new Global Configurator Professional is a configuration software for its Pro Series control systems that can be used to configure a system to control everything from single projector classrooms to large, control system designs. Features, such as conditional logic, variables and macros provide even greater flexibility for more sophisticated control scenarios. The Controller Groups feature expands AV system design potential for much larger systems requiring multiple IP Link Pro control processors.
If you aren’t familiar with Extron’s new Pro Series Control System, we recently wrote an extensive review of the system here. And, earlier this week, rAVe’s Gary Kayye and THE WEEK’s, Joel Rollins, recorded a podcast talking about the likely impact of Extron’s new control system on AMX and Crestron — listen here.
Conditional logic allows advanced functionality by making “if” and “else” statements available and with the help of conditional logic, one can easily set up operations that are dependent upon occurrence and non-occurrence of certain events. The Controller Groups feature allows up to four IP Link Pro control processors to be grouped and work as one big controller. This feature ideally serves advanced systems that require more control ports than are offered in a single control processor. A new class of drivers brings greater AV system performance and capabilities. The new Serial over Ethernet drivers expand control capabilities through devices such as Extron XTP Systems that are capable of IP to serial direct port control.
Here are all the details. Leave a Comment
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Pakedge Showcases New PoE S8Wpde 8-Port Gigabit SwitchPakedge Device & Software’s new S8Wpde is an 8-Port Gigabit Switch powered by PoE (Power over Ethernet), which is aimed at the home market, as well as SMB applications like multi-room AV, security camera and monitoring and small office AV routing. The S8Wpde can be powered via PoE from another switch, allowing it to be placed in locations where no electrical outlets can be found, such as an attic or in areas between outlets. This makes it ideal for use in retrofit and remodeling projects, where opening up walls to run electrical wiring is not an option.
Providing eight gigabit data ports with one of the eight data ports configured to accept power via PoE, an AC adapter can be used to supply power to the switch if PoE is not used, thus letting the S8Wpde be placed in areas with no nearby PoE sources.
With compact dimensions of 7.16″ W x 3.6″ D x 1.4” H in a metal enclosure, the S8Wpde takes up only a portion of 1U on a wiring rack. It comes with a newly designed flange-mount bracket that Pakedge says makes it easier to install than cradle-type brackets.
The S8Wpde supports auto MDI / MDI-X functionality, as well as 9K jumbo frames, providing better network performance in the form of lower latency and higher throughputs. In larger installations, each port can connect to another switch or hub. No crossover RJ-45 cables are required.
Here are all the specs. Leave a Comment
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BenQ Ships GP20 Ultra-Portable LED ProjectorBenQ America has started shipping the Ultra-Lite GP20, a palm-sized projector spec’d at 700 ANSI lumens and with native WXGA (1280×800) resolution. With features including mirroring for MHL-equipped devices, the GP20 can play content from anything from a phone to a Roku player and can project up to a 10-foot diagonal image at 10 feet from the wall. In addition, a USB file transfer function lets users store files using the unit’s 2 GB on-board memory.
Based on high-efficiency 3LED illumination and DLP projection technology, the GP20 Projector is integrated with Colorific picture quality, which BenQ says provides crisp, accurate and long-lasting color without relying on traditional projection lamps.
The BenQ Ultra-Lite GP20 is available now at $799. BenQ’s website is here. Leave a Comment
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Crestron Differentiates Itself in Panel Market with 20” and Adds Voice Command to TSW LineCrestron TSW touch screens all just got upgraded. The new TSW-552, TSW-752 and TSW-1052 replace the TSW-550, TSW-750 and TSW-1050 models with support for voice command recognition and on-screen web browsing.
TSW touch screens feature capacitive touch technology, H.264 streaming video, and edge-to-edge glass as well as single-wire PoE (Power over Ethernet) connectivity and standard backbox mounting. Each TSW touch screen is available in wall mount or tabletop models.
The TSW family has something Crestron is calling Smart Graphics, which is the ability for the panels to recognize gestures like swiping, and kinetic effects such as knobs, sliders, gauges, and scrolling, just like iPhones and iPads have. But, the TSWs also feature five soft-touch buttons that provide quick access to commonly used functions.
The new TSD-2020 (a 20” native 1080p display), like the TSW, is also a capacitive touch screen and it can be paired with a DGE-2 that can be installed up to 330 feet away, or a DVPHD digital video processor to provide up to eight simultaneous video windows.
All the technical details of the entire TSW line are here. Leave a Comment
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Sharp Ships New AQUOS Q+ TV Series With 4K Sharp this month announced the nationwide availability of its AQUOS Q+ series of televisions, which Sharp first showed at CES this year. The Q+ line feature 10 million more subpixels than standard Full HD, for more detail, depth and color. Through a new process (Q+), the displays can take a 4K signal and play it back at near-4K resolution, with an effective resolution of up to 3840×2160. All Q+ TVs feature Sharp’s “Revelation Upscaler,” which takes optimizes HD content for the higher resolution screen. (Side note to manufacturers: Do you have to brand EVERY single technology? Sigh.)
The prices on the TVs are lower because they are technically using 1080p panels. To see how the Q+ technology works (which, at first glance, seems somewhat similar to JVC’s e-shift technology that it’s using to basically “simulate” 4K in projectors), you can watch this recent video from Sharp on the Almo Pro A/V E4 AV Tour in Dallas.
The Q+ series is available in 60″, 70″ and 80″ screen sizes in two lines — the SQ line and the UQ line. The SQ line is available now and the UQ line will be available later this month. The UQ line adds premium features, such as THX certification, AquoMotion 960, 3D with two parts of glasses, Bluetooth audio, etc. They will also feature Sharp’s new SmartCentral 3.0 platform.
More about the Q+ displays is here. Leave a Comment
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In Ultimate Niche Move, Meridian Intros Component Headphone AmplifierListening to music on headphones, while on the move, is certainly the top way we experience music nowadays. But Meridian’s latest product is betting that there are enough of you out there listening to music on headphones sitting at a desk or at home that you’ll appreciate the company’s Prime Headphone Amplifier.
Meridian’s Prime Headphone Amplifier features an analog signal path, powerful amplifier, multiple inputs and even special Analog Spatial Processing (ASP) to, according to them, help you forget you’re listening on headphones at all — other than they’re on top of your ears?
Housed in a metal enclosure, Meridian Prime provides three inputs, one dedicated and optimized to USB sources for computer audio, discrete pure analog inputs on RCA for traditional sources, and a 3.5-millimeter connection. But, this thing better be good as they’re asking $2,000 for it — yes, $2,000. Here are all the specs. Leave a Comment
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Phase Technology Ships Teatro TSB3.0 SoundbarPhase Technology this week started shipping a new soundbar, the ultra-thin Teatro TSB3.0, which has left, right and center channels paired with what Phase is calling two “Spatial Field Expanders (SFE).” The unit offers a passive 8 ohm design, allowing users to integrate the soundbar with their existing AV system. It incorporates two 3” mineral-filled polypropylene, ultra-long throw woofers with rubber surrounds per channel and one ¾” silk/synthetic blend soft dome tweeter per channel. SFE 1″ full-range aluminum inverted drivers are mounted on the sides. Phase Technology’s Absolute Phase crossovers are used to improve transitions and phase matching among all drivers. Another Phase technology, the “Enhanced Voice Technology (EVT),” is available via a front panel switch. When the switch is turned on, frequencies associated with human speech are augmented to provide easier-to-hear dialogue.
The TSB3.0’s extruded aluminum, ported, mono-frame cabinet has a curved profile with a depth of only 1.5” at the TV; the total depth is 2.5”. It measures 43” wide and includes a powder-coated steel grille. Tabletop and wall mount options are included. More information is available here.
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For all you REGULAR readers of rAVe HomeAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100% opinionated. We not only report the news and new product stories of the high-end HomeAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
Don’t like us, then go away — unsubscribe! Just use the link below.
To send me feedback, don’t reply to this newsletter – instead, write directly to me at gary@ravepubs.com or for editorial ideas: Editor-in-Chief Sara Abrons at sara@ravepubs.com
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue – which is now known as InfoComm IQ. rAVe Publications has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
rAVe HomeAV Edition, co-published with CEDIA, launched in February, 2004.
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rAVe HomeAV Edition contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors. |
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