I was eating dinner alone the other night and sitting next to me was a voice I recognized, but couldn’t quite place it. When he introduced himself, I new right away — he’s sort of a local celebrity doctor at UNC Hospitals and has his own radio show on the local station here in Chapel Hill. That explains why I recognized his voice.
We introduced ourselves and when I told him what I did, he told me about a research study that UNC was doing with regard to eye tracking of advertising. In his case, he is looking for ways to better engage the public with ads that warn against the dangers of smoking. A one-hour discussion ensued, a trade of business cards and a plan to meet to strategize together — specifically, on a plan he is interested in to use digital signage.
The advertising industry is bracing for an explosive growth in digital signage. As you may know, I teach advertising at the university of North Carolina. We have integrated digital signage, AI, VR and AR into our courses to prepare our students for this amazing opportunity. And it’s going to touch everyone in every industry and every walk of life. Isn’t it awesome to know that we have barely scratched the surface of the of early adopter part of a product life cycle and will soon enter the crazy growth of the early majority? Digital signage is no longer an emerging market.
Take every opportunity you can to let people know you do this — you never know who might want to work with you.