Almo Will Dominate Digital Signage Content Creation with Acquisition of Insteo, Inc.

Almo Professional AV announced it has acquired certain assets of Insteo, Inc., a specialized digital signage content and creative company that programs and designs content for digital signage, then provides tools to manage the day-to-day changes in the cloud. As part of the acquisition, the Almo content creation team is being led by Jim Nista,  founder of Insteo. As a result of this acquisition, which is effective immediately, Almo Pro AV is now able to provide the most comprehensive digital signage content service offering available through any distributor in the industry.

According to Sam Taylor, executive vice president and COO for Almo Professional AV, “The acquisition of Insteo gives us the ability to greatly advance what we can offer our partners in terms of expanded platforms, including Insteo’s proprietary cloud signage. Almo partners can also customize their content for each install and at the outset of every project based specifically on size, scope and budget. Because we now have an entire team of experts on staff, we can offer an expedited quote and project management process with increased responsiveness.”

Taylor said that the acquisition geographically extends Almo’s reach as well. “In addition to the U.S., these services can be accessed throughout Latin America, Mexico and the Caribbean and we have plans for expansion.” He added, “Through Jim Nista’s visionary insight and success as the founder of Insteo, this acquisition solidifies our leadership role in the creative content arena with new platforms and other exciting developments on the horizon.”

“Together over the last year, Almo and Insteo have expanded partnerships with AV integrators, IT service providers and traditional print sign shops to help them grow their content and creative services for digital signage,” said Jim Nista, senior director of Content Creation Services, Almo Professional A/V. “Almo’s position in the industry as the largest distributor and a leader in managed services makes the acquisition an ideal next step for partners to offer complete digital signage solutions, increase revenue and become more competitive.”

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Jim Nista brings a rich history in content creation to Almo, having worked as a creative director for a large range of clients. In 2002, Nista founded a digital marketing agency, which quickly began taking on software development and digital signage projects and evolved into Insteo, Inc., a leading provider of HTML5-based creative content. Nista serves on the Digital Signage Expo (DSE) Content Advisory Board and assisted in the development and presentation of the Digital Signage Content and Media Expert (DCME) certification program. He is a regular on the tradeshow circuit, having presented at DSE, International Sign Association (ISA), SignExpo and InfoComm. As a result of Nista’s creative leadership, Insteo has received 11 gold, silver and bronze DSE Apex awards.

The Insteo Display CMS platform supports menu boards, directories, interactive wayfinders, digital bulletin boards and more. Insteo also develops content for all major CMS platforms, including BrightSign’s BrightAuthor, Samsung’s MagicInfo, Rise Vision and many others.

Creative content options include:

  • Cloud Templates: Pre-designed content templates for businesses of any size allow for immediate content edits from any web browser. The large library of templates is for digital menu boards, lobby directories, real estate listings project boards and more. Clients can change prices, tenants or any other line item from any web browser and from anywhere in the world.
  • Custom Content: Award-winning designers and programmers help create unique digital signage interactive content for static and interactive displays to fit the exact needs of a project. Custom content includes data integration, touch screens, video development, motion graphics and custom programming.

Almo ProAV is here and Insteo is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..